Trending February 2024 # Why Bidding On Your Brand Name Is Important # Suggested March 2024 # Top 7 Popular

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Brands are Entitled to Rank for Branded Searches?

Tim tweeted his amazement that companies bid on their brand names. He affirmed that it’s Google’s responsibility to rank brands number one for those queries.

This is Tim’s first tweet:

“It never ceases to amaze me how many brands are bidding in Google for THEIR branded keywords.

Isn’t that traffic yours by definition?

Isn’t Google’s primary job as a search engine to give people exactly what they’re looking for?

Props to whoever at Google pulled this off”

Tim followed with this tweet:

“ anticipation of PPC experts/agencies jumping in with some “juicy benefits” of bidding on your brand keywords and getting “cheap PPC traffic…”

Sorry, I’m not going to pay for my branded keywords.

It’s Google’s job to rank me #1 for my brand.


Patrick Coombe tweeted that bidding on branded search queries is a defensive tactic, a response to competitors bidding on the name of your product or company name.

“…this started 10+ years ago when competitors bid on YOUR branded keyword and brands would lose say 30% of their organic traffic to a competition. In some scenarios it really muddied the waters. It’s s really a response not a tactic.”

Patrick has a point. You should always check to see if someone is bidding on your product or company name. If someone is then you should seriously consider bidding on your name in order to keep the traffic from going to your competitor.

Others tweeted their agreement that this is a defensive strategy.

“Unfortunately Google job is to make money… And letting competitors bid on your branded keywords made sometimes necessary the bidding on your own branded keys… No way out or alternatives…”

This was happening to a friend who was in local search a few years ago. The friend to made it expensive for that competitor to bid on the brand name.

Additionally, to give the competitor a kick in the pants, he began bidding on the competitor’s brand name. No doubt that kind of bidding war is good for Google.

Bidding on Own Brand Name is Sensible

Then Martin MacDonald tweeted his opinion:

“I’m obviously on the SEO side here – but – have to point out:

I’ve tested this multiple times, against hundreds of millions of dollars of brand spend, in controlled tests.

Bidding on your brand term, every time, was the ROI winner.”

Respected search marketer, Ryan Jones, agreed. Ryan  tweeted:

Bidding on Brand Name in PPC is Sensible

It’s true that Google should rank the correct site for a brand name. But that doesn’t always happen, particularly when a business site lacks basic search optimization.

Martin MacDonald elaborated on reasons why it makes sense to bid on your brand name:

4) dropping people straight into the “CRO” optimized version of the site”

Wow, that is an insightful tweet! The ability to send brand name related traffic to an optimized landing page is a good strategy.

Martin MacDonald has extensive experience working with big brands. He’s an authoritative voice in the SEO community due to his work history and the quality of what he says about SEO.

Bidding on PPC may sound like the ravings of a mad scientist. But it’s a strategy that should be seriously considered. This is especially true if a competitor is bidding on your brand name.

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Scanning Your Mac For Viruses: Why Is It Important

In this article we do a case study on a recent Mac problem, give reasons why you should always start afresh with each new Mac you buy and in a larger sense why virus checking is more important for Mac users than other platforms, even though viruses are a less widespread problem.

Mac Viruses Are No Joke

We all know the jokes about Mac viruses, but we are staunchly “platform agnostic” around here. Recently one of our Macs began acting very strangely. It seemed to always be doing something when nothing was running. The first thought was a virus, and while investigation and virus scanning proved this was almost certainly not the case, the fact remained that something was horribly wrong.

It turned out in the end a legacy .ktext configuration file was more than likely to blame, running drivers for some now non-existent graphics tablet and scanner from a previous install which ate all of the free memory.

We’ll get to the madness of cloning your old machine to a new one in a second because this problem raised a bigger question: the role of Mac users in the world of virus spreading.

Catching the Bug

For Mac users, viruses are less of a problem than users of other platforms (you know who we are referring to, right?), although they are possible and do actually happen. It’s a big mistake as a Mac user to ignore this because although viruses which affect the Mac by covert insertion are uncommon, many other threats exist which could paralyze or ruin your current installation. We recently covered removing the MacItNow adware, for example.

And while unaffected by PC virus threats, you can easily become a carrier for PC virus infections. Windows files cross your desk invisibly all the time, and it’s the right thing to do to scan and remove them before you pass them on, otherwise this could be potentially very bad news for your PC-using co-workers, family or friends.

In the recent repair of the Mac we mentioned above, for example, scanning revealed a couple of minor Mac threats but literally hundreds of PC viruses on the system. That’s alarming as hell.

Burn Them With Fire

There are a few free options which do very well to remove any Mac or PC threats from your machine. AVG, Avast and Bitdefender are the options we tried in purging this problem Mac.

Bitdefender free version is a scanner and goes through your files detailing any threats, pointing you to the problem files so you can delete them.

AVG Free is a scanner and a shield program. You can explicitly scan your machine periodically for Mac and PC threats.

The shield part means it stays resident even when you are not actually running the GUI and checks threats as they arise in real time.

Avast is similar to AVG in that it is a scanner and a shield, scanning your disk for threats manually but also staying resident to catch anomalies in real time. Like other resident virus checkers it won’t install unless potential threat collecting apps are closed:

Like AVG, it gives you the option to scan for threats by presenting a front end GUI:

And manual scanning can take considerable time. A full system scan can take hours (note the time taken and percentage covered here in our problem Mac for example):

You should do that at least once a month to be sure. And as with all virus software, make sure your virus definitions are fully updated before you do so. Once in place however, the day to day operation is handled by the shields:

Note: something to look out for is that according to our tests, virus software sees other virus software from rival companies as a threat – this is probably not a marketing ploy but simply because they stay resident in memory. Don’t run more than one piece of virus software as you may end up crippling your installation of one or the other accidentally.

Don’t Go Cloning Your Problems

Virus checking is a good thing, no question. But why is cloning your old machine to your new one using the Mac Transfer system such a bad idea in this regard?

Not only can you a) transfer lingering configuration problems from old software, but most importantly b) you run the risk of copying already resident PC viruses onto your new Mac ready for you to pass on to everyone you come into contact with digitally.

As a responsible user, you should always start afresh with a new machine. It is better to regularly back up your files than to clone the whole OS. It’s quicker to install individual software programs than it is to copy an entire 500Gb system disk, and you remove any performance killing configuration problems which may act like viruses.

Most importantly, you should check your system for viruses regularly using one of the software programs mentioned above.

Phil South

Phil South has been writing about tech subjects for over 30 years. Starting out with Your Sinclair magazine in the 80s, and then MacUser and Computer Shopper. He’s designed user interfaces for groundbreaking music software, been the technical editor on film making and visual effects books for Elsevier, and helped create the MTE YouTube Channel. He lives and works in South Wales, UK.

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Why Is Online Privacy Important ?

Why Is Online Privacy Important? What Is The Significance?

Privacy is something which we yearn for. We have things to hide, which we don’t want to be seen such as banking details, credit card details, social security number and more. We would never want this information to be stolen or used without our permission. Therefore, we must aim to protect our data. It is your information; therefore, it must not be used without your permission. It is your responsibility to protect your privacy.

Know More :-  Tips And Tricks For Secure Online Banking

How The Data Can Be Used?

But if the hackers could get hands on your data, then your personal information could be at risk. You will not ever want that to happen. So, to prevent them from happening, you need to take care of a few things.

Secure Passwords

Passwords are very important, they are keys to our digital world. Hackers use a lot of tricks to hack them. To protect your passwords, you need to use complicated and strong passwords.

A strong password should always have a length of eight characters and is a combination of uppercase, lowercase letters, numbers along with symbols. Your name and physical address bits should not be used.

Wherever there is 2FA available, make sure you have enabled it. As it is another way of proving that you are accessing the account.

Never save passwords on your device. 

Privacy Settings

You must be cautious while customizing privacy settings of social media accounts. You must cross-check what information is shared with whom.

Protect Your Digital Footprint

When you post something online, it stays there forever, even if you delete. A digital footprint is similar to the digital paper trail. It can be anything including Forum registrations, photos, videos that you post, they all leave trails of information about you.

Install Trustworthy Security On All Devices

It is recommended to install a good security program on your devices to ensure protection and security. A reliable security software safeguards your device from spyware, phishing, rogue websites, keyloggers and more.

Create Backup Of Your Data

It is very important to keep a backup of your data to have an upper hand when under attack. If your system is influenced by Ransomware, then your data is kept, and you are forced to give ransom to get the data back. You can back up your data locally or use online backup storage as well.

Always Keep Your Operating System Updated

Software updates are released to keep your system safe against all the vulnerabilities and bugs. Therefore, it is recommended to update your system operating system to not only keep your computer secure by fixing security holes but also get access to new features.

Now you know why privacy matters and how it can affect your reputation and day to day life. So, starting today being cautious of what you do online and make sure you know what is tracked and what is not!

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Why Is A Good Online Reputation Important?

Your online reputation can make or break your business. On the one hand, a great online reputation with overwhelmingly positive reviews can help you get new customers and set yourself apart from the competition.

But, on the flip side? A negative online reputation can keep prospective customers from even reaching out to your business for more information. And, it doesn’t matter whether that reputation is warranted or not.

Nobody wants that.

Let’s face it: Your online reputation is important if you want to win new customers and build trust with existing customers.

In this post, we’re going to explore:

What your business’s online reputation is.

The importance of a business’s reputation, in general.

Eight reasons a good reputation is crucial to the success of your business.

What Is Your Business’s Online Reputation?

Before we get into why your business reputation is so important, let’s talk about what it actually is!

Your online reputation includes any other factor that can play into how a customer or potential customer perceives your business online.

This includes:

Online review sites.

Local listings sites.

Your website.

Your social media sites.

So, when it comes to building a good online reputation, it’s important to keep all these factors in mind – even if you’re focusing mainly on your online reviews.

The Importance of Your Business’s Online Reputation

Reviews and online reputation play a critical role in how customers search for new businesses. In fact, online reviews impact purchasing decisions for 93% of people.

You might be thinking: Yeah, but what if I don’t have any reviews – isn’t that better than having a negative online reputation?

First of all, no reputation is just as bad as having a negative business reputation – you want people to find information about your business, don’t you?

Plus, just because you don’t have any reviews doesn’t mean you don’t have a business reputation – consumers can still develop a perception of your business based on the aforementioned factors like your website, your social sites, and more.

Now let’s go into detail about why a good business reputation matters.

The Value of a Good Business Reputation

You know that your business needs a reputation, and you know that you want a good reputation, but do you know why you want a good reputation? Of course, every business owner wants people to like their business, but feeling good shouldn’t be your only reason for pursuing a positive image.

Here are eight reasons why having a good reputation is important to your small business.

1. A Good Online Reputation Gives You a Competitive Advantage

Having an online presence and good products and services are great for getting customers. But, what about getting customers to choose you over your competitors?

Remember, we said that 93% of customers are influenced by online reviews. So, a good business reputation is important because it can help distinguish you from competitors and can even be the deciding factor in whether someone chooses you over them.

Think about it: If a person is researching a new landscaping company and they can choose between a 4.5 star-reviewed company or a 2.5 star-reviewed company, which do you think they’ll choose? As long as pricing isn’t too far off, they’re probably going to go with the 4.5-star business.

2. A Good Business Reputation Can Make You More Money

It literally pays to have a good business reputation. People will pay 22% more for certain products if the company has a good reputation.

Customers are willing to pay a little more if it means working with a company that’s perceived as trustworthy and delivers quality goods and services.

This is something I’ve personally done when I was looking for a new hair salon. I made an appointment with a salon that had okay reviews but great prices until I found a salon with amazing reviews – we’re talking life-changing haircuts — so I canceled my appointment with the other salon and went to this one instead. I was willing to pay a little more to experience that level of service and satisfaction.

3. A Good Online Reputation Facilitates Engagement 4. A Good Business Reputation Gives You a Little More Control Over Your Brand

While your products, services, and marketing messages are in your complete control, your business reputation isn’t. Yes, you can do things that build your online reputation and influence how people feel about your business, but ultimately you have no control over what people say – or read – about your business online.

If you have a positive online reputation, chances are that customers are amplifying what you also love about your business. So, even though you can’t control what they’re saying or how they’re saying it, you can feel confident that people online are seeing positive messages about your business – giving you a little sense of control you might not have with a negative online reputation.

5. A Good Online Reputation Plays into Word of Mouth Marketing

With all of the social media applications, online customer review sites, and content platforms available today, people have more encouragement, ability, and convenience than ever before to voice their opinion about a business.

And, people trust the opinions of other people, even if they’re total strangers. In fact, 84% of people trust online reviews as much as they trust their friends!

6. A Good Reputation Mitigates the Impact of Bad Reviews

The unfortunate truth is that people are 21% more likely to leave a review after a negative experience than a positive one. And, even worse – it takes about 40 positive experiences to undo the damage of a single negative review.


Online reviews are powerful, and negative reviews can cause serious damage, but a good business reputation can help mitigate that damage. When your business does encounter difficult customers or unlucky experiences, the negative reviews that result will have less clout. Far fewer people will adopt or be influenced by that unhappy customer’s opinion if they already have a good opinion of you to start with.

7. A Good Business Reputation Enables Growth

Your business reputation impacts all of your relationships — not just those with your customers, niche markets, or target audience. Your reputation also applies to the people who work for you, invest in you, welcome you into their community, partner with, and provide services for you. A good business reputation is important because it establishes trust and will facilitate growth in your most valuable relationships and will have a ripple effect throughout your entire network.

8. A Good Online Reputation Is Easier to Build On

The Benefits of a Good Business Reputation

If you want to get more customers, you need more customers to want your business. Having a good reputation is crucial to getting people to pursue, trust, and engage with your business. While people have the last say in what they do and think, your business reputation is a major factor in their decision making.

A good online reputation benefits a business because it:

Distinguishes your business from competitors.

Helps you win new customers.

Mitigates the impact of negative reviews.

Builds resiliency with respect to non-supporters.

Creates opportunities for growth.

Reputation isn’t just about making your business look good. It’s about ensuring that your business survives in the larger business ecosystem and continues to grow. So, take your reputation seriously, and make having a good online reputation a top marketing priority.

Stephanie Heitman

Stephanie is the Associate Director of Content for LocaliQ and WordStream. She has over 10 years of experience in content and social media marketing and loves writing about all things digital marketing. When she’s not researching the latest and greatest marketing news and updates, she’s probably watching reality TV with her husband, reading, or playing with her two pups.

Other posts by Stephanie Heitman

What Is International Business Management? Why Is It Important?

blog / Business Management What is International Business Management? A Comprehensive Guide for 2023

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We live in a highly interconnected world and that is inevitably reflected in the way we do business. As such, it has become increasingly important to stay on top of business trends in today’s global economy to succeed. And to do that, organizations need to have an understanding of how international business management works. This not only involves understanding the way other countries do business but also includes knowing the right way to interact with people from different cultures. Therefore, if you are interested in a globally relevant career and succeeding at it, you should know what is international business management and all that it entails.

The following article will explain what is international business management, how important it is, and why you might want to study it.

What is International Business Management?

International business management offers students a deeper understanding of various business management practices, such as finance, marketing, supply chains, human resources, and operations from across the world. It helps students prepare for careers that involve working either abroad or for organizations conducting business on a global scale. 

Importance of International Business Management

Let us understand the significance of being adept at business management on a global scale.

You can help businesses to increase their stake in the global marketplace to maximize their profits

You learn how to work successfully in a global business environment 

Helps in expanding your professional network and forming long-lasting ties with other professionals from different parts of the world  

Offers great employment opportunities at prestigious international organizations

Why Study International Business Management

There are multiple reasons why you should pursue a degree in international business management.  

Earn a Global Perspective

You will get the opportunity to learn about various international challenges that are faced by organizations during your studies. It provides a glimpse into a variety of important factors, including international boundaries, businesses that operate internationally, the global economy, and how to negotiate with people from different countries with distinct cultures.

Enhance Management Skills

A degree in international business management will have you working on individual and group projects, preparing reports, and presenting your perspective and thoughts. You will be able to sharpen a variety of soft skills such as problem-solving, decision-making, strategic thinking, leadership, and delegating, all of which are requisite when doing business internationally.

Get a Competitive Edge

ALSO READ: What is Business Management? How to be a Good Business Manager

The Scope of International Business Management 

The rapid expansion and development of global markets have led to a rise in the demand for individuals who are knowledgeable about international business management. This field can therefore offer any number of opportunities to qualified and deserving candidates.

If you have a degree in international business management, you can seek employment in any industry, from healthcare and the automobile sector to IT. A degree in international business management is also applicable across a vast number of roles, including that of a business development manager, financial trader, sales and marketing executive, external auditor, supply chain manager, data scientist, etc.

Types of International Business Degrees

Learning what is international business management also includes knowing the different types of degrees that fit your career goals better.

International Economics

This degree focuses on understanding logistics, operations, and issues associated with the global economy.

International Banking and Finance

It will help one learn about the trading behavior that occurs within financial markets. Also, it enables one to learn the techniques that organizations use to attain their financial goals.

International Marketing

This degree will teach you to apply marketing fundamentals in an international context.

International Human Resources Management

This focuses on recruiting, organizing, and managing human resources on a global scale.

International Operations Management

This degree will help you learn about the procedures used by global businesses to manage their products and services.

International Business Administration

This is all about how to apply business management principles and practices in the context of a global business.

International Affairs

This degree focuses on how to address a variety of global challenges. These include economics, human rights, sociocultural conditions, and politics when operating at the international level.

Jobs to Pursue with an International Business Management Degree International Accountant

You develop knowledge and expertise about the principles of international tax law.

Policy Analyst

As a policy analyst, you can assist companies in resolving difficult policy-related problems that could span sectors including healthcare, security, and the environment.

International Economist

The job involves studying financial markets, exchange rates, and the impact that trade policies can have on countries’ economies. 

International Human Resources Manager

This involves creating and implementing hiring, managing, and firing policies on a global scale that are in line with distinct work cultures and international labor law.

Global Marketing Manager

This role is all about assisting companies in locating attractive consumer markets around the world, which enables companies to expand their customer base and penetrate international markets. 

Get the Global Outlook with Emeritus

Write to us at [email protected]

What Is Productivity Management And Why Is It Important?

Productivity management encompasses a wide range of activities, including planning, goal setting, process improvement, resource allocation, and performance tracking. It involves collaboration across departments and requires a deep understanding of the organization’s operations and goals.

Productivity management is crucial for businesses of all sizes and industries for several reasons −

Improving efficiency − By analyzing processes and identifying inefficiencies, productivity management can help businesses improve their workflow and eliminate waste, leading to increased efficiency and productivity.

Cost reduction − Through effective productivity management, businesses can identify and eliminate unnecessary expenses, such as excess inventory, overtime pay, or redundant processes, leading to cost savings and increased profitability.

Meeting deadlines and goals − Productivity management ensures that projects are completed on time and within budget, which is essential for meeting deadlines and achieving business goals.

Employee satisfaction − By streamlining processes and reducing wasted time and resources, product management can help employees feel more satisfied with their work and can improve overall morale.

Innovation and growth − Effective productivity management can free up resources and create a culture of continuous improvement, leading to greater innovation and growth opportunities for the business.

Key Principles of Productivity Management

There are several key principles of productivity management that organizations should keep in mind to ensure that they are working as efficiently as possible −

Set Clear Goals − It’s essential to have clear goals that are specific, measurable, achievable, relevant, and time-bound (SMART). These goals help to provide focus and direction for the organization, ensuring that everyone is working towards the same objectives.

Measure Performance − Organizations need to track their performance regularly to identify areas where they can improve. This includes collecting data on productivity, efficiency, and effectiveness, and using this information to make informed decisions.

Focus on Continuous Improvement − Productivity management is an ongoing process of improvement. Organizations need to continually look for ways to optimize their processes, eliminate waste, and streamline their operations to increase efficiency.

Encourage Collaboration − Productivity management is not just about individual performance but also about how teams work together. Encouraging collaboration and communication can help to identify opportunities for improvement and drive innovation.

Invest in Technology − Technology can play a crucial role in improving productivity. Organizations should invest in tools and systems that help to automate tasks, streamline workflows, and increase efficiency.

Empower Employees − Empowering employees means giving them the tools, resources, and autonomy they need to do their jobs effectively. This includes providing training and development opportunities, giving them ownership over their work, and encouraging a culture of accountability.

Benefits of Effective Productivity Management

Effective productivity management has several benefits that can help organizations to achieve success in the long run. Here are some easy-to-understand examples −

Improved quality − By focusing on productivity, organizations can improve the quality of their products or services. This is because productivity management involves identifying areas where improvements can be made and implementing changes that lead to better outcomes.

Better customer satisfaction − When organizations are more productive, they can respond to customer needs more quickly and efficiently. This can help to improve customer satisfaction levels, leading to increased loyalty and repeat business.

Enhanced competitiveness − In today’s competitive business environment, organizations need to be able to operate efficiently and effectively to stay ahead. Effective productivity management can help to give organizations a competitive edge by enabling them to deliver better products or services at a lower cost.

Increased employee engagement − When employees are empowered to do their jobs effectively, they tend to be more engaged and motivated. This can lead to higher levels of job satisfaction, better morale, and ultimately, better retention rates.

Strategies for Improving Productivity Management

Improving productivity management is a critical process that can help organizations to optimize their resources and achieve their desired outcomes. Here are some strategies that organizations can use to improve their productivity management in simple, easy-to-understand language −

Streamline processes − One of the best ways to improve productivity management is to streamline processes. This involves identifying areas where there is waste or inefficiency and finding ways to eliminate it. For example, organizations can automate repetitive tasks, remove unnecessary steps in a process, or implement lean manufacturing principles to reduce waste.

Implement goal-setting − Setting clear goals is essential for effective productivity management. Organizations should set specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with their overall objectives. This can help to provide focus and direction for the organization, ensuring that everyone is working towards the same objectives.

Encourage collaboration − Collaboration is critical for effective productivity management. This can help to drive innovation and continuous improvement.

Invest in technology − Technology can play a crucial role in improving productivity management. Organizations should invest in tools and systems that help to automate tasks, streamline workflows, and increase efficiency.

Provide training and development − Employees need to be equipped with the skills and knowledge to do their jobs effectively. Organizations should provide training and development opportunities to help employees develop the skills they need to be productive. This can include leadership training, technical skills training, or soft skills training.

Measure performance − Finally, organizations need to measure performance regularly to identify areas where they can improve. This includes collecting data on productivity, efficiency, and effectiveness, and using this information to make informed decisions.


In conclusion, productivity management is a critical process that should be a top priority for any organization that wants to achieve success and stay competitive in today’s fast-paced business environment.

However, making productivity management a priority is not always easy. It requires a willingness to embrace change, invest in new technologies and processes, and empower employees to take ownership of their work. It also requires a commitment to continuous improvement and a willingness to learn from mistakes.

So, if you haven’t already made productivity management a priority in your organization, now is the time to start. Embrace change, invest in new technologies and processes, and empower your employees to take ownership of their work.

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