Trending February 2024 # Top 6 Processors For 2023 Flagship 5G Smartphones # Suggested March 2024 # Top 8 Popular

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Samsung Exynos 1080 (Samsung 5nm) – Launch Date: November 12, 2023

This time, the Exynos 1080 processor uses a new CPU architecture core. This chip uses the Samsung’s 5nm EUV process as well as the 1 + 3 + 4 architecture. It comes with one 2.8GHz A78 large core for peak performance, three 2.6GHz A78 cores for balanced processing, and four 2.0GHz A55 medium cores for efficiency. It also integrates millimeter-wave dual-mode 5G.  Its single-core performance increased by 50% while the multi-core performance increased nearly twice.

Exynos 1080 is Samsung’s first mobile processor using the most sophisticated 5nm EUV FinFET process technology. This chip uses Samsung’s latest 5G module and supports up to 5.1Gbps download speed. At the same time, it supports the Sub-6GHz frequency band and the millimeter-wave frequency band. Furthermore, it supports WiFi6 and Bluetooth 5.2 technology which improves connectivity.

In order to make mobile phone photos smarter, Exynos 1080 integrates artificial intelligence technology into the ISP, and the high-performance ISP supports up to 200MP sensor. It also supports up to 6 cameras. Furthermore, this chip supports the traditional 10-bit color shooting and the ability to directly edit HDR10+ videos.

The Exynos 1080 uses the Mali-G78 GPU from ARM. Under the Manhattan v3 standard, the overall GPU performance has increased by 2.3 times. Also, the exclusive development of the Amigo power distribution program makes the high-performance gaming experience more durable. 

Current 5g Smartphones

Vivo X60 series (X60 & X60 Pro)

Samsung Exynos 2100 (Samsung 5nm) – Launch Date: January 12, 2023

In addition, the Exynos2100 uses ARM Mali-G78 GPU. The latter improves graphics performance by up to 40%. This chip also supports UFS 3.1 and UFS 2.1 storage. Plus, it can work with up to 200MP camera resolution. Currently, Samsung’s Exynos 2100 chip has begun mass production. As Samsung’s flagship processor in 2023, the Galaxy S21 series will be the first smartphone coming with this chipset.

Current 5G Smartphones

Samsung Galaxy S21 series (S21, S21+, S21 Ultra)

Qualcomm Snapdragon 888 (Samsung 5nm) – Launch Date: December 2, 2023

As the latest product of Snapdragon 8 series, Snapdragon 888 integrates Qualcomm’s third-generation 5G modem and radio frequency system – Snapdragon X60, which supports all major global millimeter wave and Sub-6GHz frequency bands, as well as 5G carrier aggregation, global multi-SIM card functions, Independent (SA) and non-independent (NSA) networking modes and dynamic spectrum sharing (DSS).

The Snapdragon 888 uses 1 x 2.84GHz (ARM’s latest Cortex X1 core) + 3 x 2.4GHz (Cortex A78) + 4 x 1.8GHz (Cortex A55) architecture. The GPU is Adreno 660 and it supports WiFi 6E and Bluetooth 5.2. In addition, this chip uses Samsung’s 5nm manufacturing process.

The sixth-generation Qualcomm AI engine integrated on the Snapdragon 888 5G mobile platform includes a newly designed Qualcomm Hexagon processor, with a performance of 26 trillion operations per second (26 TOPS). In terms of games, it integrates the third-generation Snapdragon Elite Gaming. Also, Qualcomm claims that this chip brings the most significant performance improvement ever made by Qualcomm Adreno GPU. It also comes with a 2nd generation Qualcomm Sensing Hub which “incorporates low-power always-on AI processing for intuitive intelligent features.”

In terms of camera performance, the Spectra ISP of Snapdragon 888 supports faster billion-pixel-level processing speeds. Users can process 2.7 billion pixels per second to take photos and videos. This is about 120 frames per second and each frame is 12MP. The processing speed is up to 35% higher than the previous generation platform.

The flagship processor also comes with the new 6th-gen AI Engine. The hexagon processor brings a considerable leap in AI performance, 26 tera operations per second (TOPS) compared to the last generation.

Current 5G Smartphones

Xiaomi Mi 11

iQOO 7

Samsung Galaxy S21 series (S21, S21+, S21 Ultra)

Vivo X60 Pro+

MediaTek Dimensity 1200 (TSMC 6nm) – Launch Date: January 20, 2023

MediaTek’s new flagship 5G SoC Dimensity 1200 was officially unveiled on January 20th. The chip uses TSMC’s 6-nanometer process. The CPU uses ARM’s latest A78 core with a frequency of 3.0GHz. There are also 3 large A78 cores with a frequency of 2.6GHz and 4 small A55 cores. Officially, the Dimensity 1200 performance has increased by 22% and energy efficiency has increased by 25%.

At the press conference, MediaTek emphasized the startup speed and application download and installation speed. In terms of APU and GPU, the Dimensity 1200 also has different degrees of improvement.

The Dimensity 1200 integrates a new generation of 5G modem. Officially, this chip is the first SoC that supports 5G high-speed rail mode and 5G elevator mode. At the same time, the Dimensity 1200 adopts power-saving 5G UltraSave technology to ensure power consumption under the SA network. In addition, the chip has 5G global band bandwidth support. And MediaTek claims that its downlink speed in urban areas is 25% faster than competing products.

Gizchina News of the week Dimensity 1200 can compete

As for photography, the Dimensity 1200 has AI speed night shooting capability. It speeds up AI computing a lot. At the same time, the Dimensity 1200 brings a super panoramic AI night shot mode. The single-frame progressive HDR video function previously unveiled on Snapdragon 888 also appeared on the Dimensity 1200. AI multi-person blur function can recognize multiple people in real-time and perform background blur; there is also a multi-depth intelligent focus function that allows the live screen to be more layered.

In terms of gaming, the Dimensity 1200 is optimized from four aspects: network, image quality, control, and intelligent load. The continuous network function of incoming calls is upgraded to 3.0. In the dual-card state, one card can be inserted to transmit data. And the other can transmit communication signals without interfering with each other. You can turn on hotspots at the same time when playing games. MediaTek is really good for high-speed rail and other game scenarios.

In terms of game image quality, the Dimensity 1200 adds a ray-tracing technology to allow virtual objects to interact with real-life ambient light and have better reflection and refraction. MediaTek will cooperate with Tencent Games’ ‘Honor of Kings’ to make chip-level optimizations.

The main difference between another chip product Dimensity 1100 and Dimensity 1200 lies in the CPU architecture, GPU and APU capabilities, as well as the supported cameras and screen refresh rates.

Current 5G Smartphones

None (Redmi K40 series rumored to use this chip

MediaTek Dimensity 1100 (TSMC 6nm) – Launch Date: January 20, 2023

The Dimensity 1100 chip uses TSMC’s 6nm process technology. It has four A78 2.6GHz cores and four A55 2.0GHz cores. It integrates the ARM G77 MC9 GPU and supports dual-channel UFS 3.1.

The Dimensity 1100 includes a highly integrated 5G modem, using MediaTek UltraSave 5G technology, which has excellent energy-saving effects. In addition to supporting the latest connection functions, it also supports various generations of connection functions from 2G to 5G, including (SA) independent and dependent (NSA) 5G architecture, frequency division duplex (FDD), and time division duplex (TDD) 5G Carrier Aggregation (2CC), Dynamic Spectrum Sharing (DSS), true dual-SIM 5G (5G SA+5G SA) and 5G HD Voice (VoNR). The chipset also integrates enhancements to 5G HSR mode and 5G Elevator mode to ensure reliable and seamless 5G connections across networks.

The Dimensity 1100 also includes impressive camera functions. It supports a 108-megapixel camera and integrates MediaTek’s existing APU 3.0, enabling high-performance computing and super energy-saving. Also, our protagonist supports AI camera functions, including AI panoramic night shooting, AI multi-person blur, AI noise reduction (AINR), and HDR functions. The chipset also supports new AI-enhanced video playback functions, including SDR to HDR AI.

Display and Connectivity

Apart from this, the Dimensity 1100 also supports a 144Hz refresh rate display to obtain ultra-clear, delay-free images. There is support for MediaTek HyperEngine 3.0 game technology. The latter includes 5G call and data concurrency, providing a more reliable connection. Plus, it brings a multi-touch response speed, improving the performance of the touchscreen. The new chipset also supports ‘ray tracing’ in mobile games and artificial reality applications to obtain more realistic images. At the same time, the super hotspot saves power, allowing users to have more time between charges.

Current 5G Smartphones


Qualcomm Snapdragon 870 SoC (TSMC 7nm) – Launch Date: January 19, 2023

Back in December 2023, Qualcomm held its Snapdragon Summit in the United States. During the conference, the chipmaker announced its next big thing for the flagship segment – The Qualcomm Snapdragon 888. This chipset brings the cutting-edge ARM Cortex-X1 and Cortex-A78 cores and also is based on the 5nm node. Xiaomi and Samsung already unleashed the first smartphones with this CPU and more will come. Well, Qualcomm recently announced the Snapdragon 870 chipset. The new chip is based on the 7nm node and has a 3.2GHz CPU. It’s basically a Snapdragon 865++.

Cortex-A77 cores clocks at 3.2GHz

The new chipset has the SM8250-AC model number and brings the highest clock speed in the mobile world. The prime core now runs at 3.2GHz, up from 3.1GHz on the 865+ and 2.94 GHz on the vanilla SD865. The last year’s models have been surpassed by Huawei’s last chipset that reached the market with a 3.13GHz prime core. Now, Qualcomm reclaims the title of overclocking master in the mobile segment. For those who enjoy technical specifications, the new Snapdragon 870 makes use of Kyro 585 cores, which are in fact, ARM Cortex-A77 cores with some tweaks from Qualcomm. As aforementioned, the Snapdragon 888 CPU makes use of the Cortex-X1 and A78 cores. They also run at lower frequencies, and this gives space for a Snapdragon 888+ in the future, who knows?

Once again, Qualcomm is betting on the Adreno 650 GPU to ensure high-end graphical performance. However, it’s unclear right now if Qualcomm has applied a clock boost or some tweaks to make it better. The Hexagon 698 and the Tensor Accelerator deliver the same 15 TOPs as the previous Snapdragon 865 chips. So no big news here as the performance in this segment may be the same.

SD870 supports 1440p displays, 8K video recording, Wi-Fi 6, and more

When it comes to the display driver, the chipset can run 1440p panels at up to 144Hz or 4K resolution at up to 60Hz. Just like other high-end offerings, the Snapdragon 870 supports HDR10+. The Spectra 480 ISP is the same inside old models, it offers support for sensors up to 200MP, 8K video capture at 30 fps, or 4K at 120 fps. The chipset also comes with the same FastConnect 6800 as the vanilla 865. It ensures Wi-Fi 6 and Bluetooth 5.2 with aptX Voice and Adaptive. Interestingly, it is down from the Snapdragon 865+ that comes with a FastConnect 6900, which offered Wi-Fi 6E. Just like other chips in Qualcomm’s high-end spectrum, the Snapdragon 870 does not come with an integrated 5G modem. Instead, the chipset is paired with the Snapdragon X55 with sub-6 and mmWave support.

Current 5G Smartphones

None (Motorola Edge S is set to premiere this chip)

Xiaomi and Oppo are confirmed to use this chip

You're reading Top 6 Processors For 2023 Flagship 5G Smartphones

Top 5 Best Smartphones For Under $500 – October 2023

Best Smartphones for Under $500 1. Xiaomi 12

Let’s kick off with the first actual flagship of the year to hit the list – the Xiaomi 12. Xiaomi’s best smartphone 2023 can indeed now be found for under $500.

As you’d expect, the handset packs some of the best hardware on the market starting from the extremely powerful Snapdragon 8 Gen1; along 8GB of RAM and 256GB of internal storage.

The Xiaomi then packs a compact 6.28-inch AMOLED display with Full HD+ resolution and a 120Hz refresh rate.

Cameras wise, the handset 5G brings a 50MP main sensor; paired with a 13MP ultra wide angle lens and a 5MP macro lens. At the front there’s a single 32MP snapper.

2. iQOO Neo 6

The handset also packs a high quality 6.62-inch AMOLED display with Full HD+ resolution, a 120Hz refresh rate and a 360Hz touch sampling rate.

In the camera department, the iQOO Neo 6 comes with a 64MP; along with a 12MP ultra wide-angle lens and a 2MP B&W sensor. For selfies, we find a 16MP sensor at the front.

Finally, the iQOO Neo 6 integrates a 4700mAh battery with support for 80W fast charging.

Best Smartphones for Under $500 3. POCO F4 GT

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Next, keeping up with other two high-end devices above, we have the POCO F4 GT, also powered by a Snapdragon 8 Gen1.

The then boasts large 6.67-inch FHD+ AMOLED panel with a refresh rate of 120Hz and a touch sampling rate of 480Hz.

As for cameras, POCO’s phone includes a 64MP main sensor, an 8MP ultra wide lens and a 2MP macro camera at the back. Meanwhile at the front there’s a 20MP snapper.

Finally, the POCO phone is fueled by a 4700mAh capacity battery with support for a whopping 120W fast charging.

4. Redmi K50 Gaming Edition

Next, if you’re a mobile gamer or you really want to get into it, the Redmi K50 Gaming Edition is the smartphone to go for in this price range. The gaming phone does indeed feature the powerful Snapdragon 8 Gen1 and two trigger buttons for a great gaming experience.

The Redmi K50 Gaming Edition large 6.67-inch AMOLED display with Full HD+ resolution and a 120Hz refresh rate and 480Hz touch sampling rate.

As far as cameras are concerned, the gaming phone equips a 64MP main camera; paired with an 8MP ultra wide-angle lens and 2MP macro lens. While for selfies we find a 20MP sensor at the front.

Finally, the smartphone is fueled by a 4700mAh battery with support for an ultra fast 120W charging.

Best Smartphones for Under $500 5. Motorola Edge X30

Last but not least, we have the Motorola Edge X30 which to no surprise also comes with the powerful Snapdragon 8 Gen1 chipset; along with 8GB of RAM and 256GB of internal storage.

This hardware powers a large 6.7-inch OLED display with Full HD+ resolution and a whopping 144Hz refresh rate.

As for photography, the Edge X30 by Motorola features a 50MP main shooter paired with a 50MP ultra wide lens and a 2MP portrait camera. At the front we find an ultra detailed 60MP camera for selfies.

Finally, the Moto Edge X30 packs a large 5000mAh capacity battery with support for 68W fast charging technology.

Check out our sub $300 list if you’re on a tighter budget!

Top 6 Quantum Computing Jobs For 2023

In recent years, quantum computing has been a promising career choice. Experts believe quantum computing could change the world. It can revolutionize drug discovery, facilitate security code deciphering, and many other capabilities. It is now clear that quantum computing has the potential to solve complex problems, something which was not possible before.

There are many quantum computing jobs that have been created in response to the growing use of quantum computing. Employers are looking for skilled, talented people who can use these technologies to achieve their company’s goals. We have listed the most relevant quantum computing job openings that you can apply right now.

1. Quantum Analyst

Offered By: Global Talent Pool

Location: Bangalore, India


You will need to collaborate with a team of computational biologists and bioinformatics engineers.

You will need to develop and deliver new algorithms focused on quantum computing with strongly correlated simulacies.

To enable deploymentable solutions, provide a foundation for algorithmic design

Skills Requirement:

Demonstrate strong programming skills including Python and C languages

Collaboration with an inter-disciplinary team is possible

Communication skills that are both written and verbal are essential

2-3 years industry experience


Tech or B.E. Tech or B.E. in any related field, including quant Physics, Mathematics, Statistics, and with strong knowledge of quantum computing

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2. Head High-Performance Computing

Offered By: Lambda

Location: California (Remote).


Create a team capable of designing high-performance and cost-effective clusters and servers for deep learning.

Recommend Lambda’s executive group on computer hardware

Create new features and products using your ideas

Effective collaborations can be established with suppliers and customers.

Retain, develop and hire world-class engineers

Skills Requirement:

Extensive technical experience in high performance computing

Expertise in hiring, retention, professional development

Must have practical experience in machine learning

You can build strong relationships across all platforms

Among many technical skills, you have experience in machine learning and compute infrastructure.

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3. Scientist Writer (Quantum Computing and Control).

Offered By: Q–CTRL

Location: United States


Documenting and engaging in innovative ways to use QCTRL’s control software to solve critical issues that quantum computers face

Clear and easily accessible documentation should be created and reviewed for company products

Identify customer needs and challenges and create descriptions

Other authors’ documents can be edited, clarified, and proofread. You can also coach non-writers.

Collaborate closely and collaborate with multiple teams, including product, quantum professional service, quantum research, etc.

Skills Requirement:

Programming experience, particularly Python programming is an asset.

Take on diverse challenges and find solutions to complex problems

You may be interested in quantum control or quantum information.

Interact with customers and communicate well


A degree in Physics or another related discipline like engineering or computer science

While a Ph.D. is highly desirable, it is not required.

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4. Quantum Computer Architect

Offered By: Alibaba

Location: Seattle (USA)


Collaborate with colleagues from other areas to develop key solutions for quantum computing architecture. Then prototype and implement them.

Skills Require

Passionate about building a quantum computer

However, prior experience with superconducting quantum computers is not required.


Requires a Ph.D. in Computer Architecture.

Strong record in R&D and industrial computer architecture

5. Quantum Computing Researcher

Offer by: PayPal

Location: San Jose (United States)


Get involved with senior researchers and other stakeholders to create quantum computing projects that will be meaningful for the PayPal ecosystem

To understand business needs, gaps and use cases and to propose a research plan, engage cross-functional and business team members

Information security leaders and other stakeholders are invited to present research findings from their projects in order to encourage technology adoption and improve oversight.

Ensure that your research plan is executed by increasing technology readiness and producing research outputs like technical white papers and others.

Skills Require

Advanced cryptography knowledge in post-quantum cryptography

You have a curiosity mind and are open to learning about new security technology areas

Ability to work well in a group setting

Interessive in deepening domain expertise for real-world security information security principals

Programming languages should be well understood


Professional or graduate with a Ph.D. in quantum computing, applied math, computer science or related tech

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6. Software Developer – Quantum Computing

Offered By: Aquila

Location: Lexington, United States


To build, test and maintain software for quantum computers, Will need to collaborate with a group of researchers

In order to enhance the capabilities of superconducting quantum processors, you can interact with experts in superconducting qubit design, fabrication, measurement, and theory.

Software to control quantum computers can be built, tested, and maintained.

Documenting code and communicating with the experimental team

Skills Require

Proficiency in Python or another object-oriented programming languages

Expertise in automated analysis and large data sets

Experience in machine learning protocols

Effective communication with technicians and staff

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A bachelor’s degree is required in addition to a master’s in the relevant field.

Willingness to go through a thorough background investigation and keep government-issued clearance

Top 6 Tech Skills In High Demand For 2023

With over US$5 billion in funding, Artificial Intelligence has seen a record number of investments throughout this year and this number is only expected to grow. AI has established its foothold in almost all industries as a superior technology. Its significance to the society cannot be ignored. It’s being used in climate analysis, cancer cures, self-driving cars and many other fields. With all the hype surrounding its introduction almost coming to an end, it’s now time for the industries using this technology to realize the real effort into deploying it in processes. In the recently held ‘MegaFace’ face recognition competition, NTechLab, a Russian start-up beat Google, a tech giant. This only proves that artificial technology is far more superior to traditional technology. And for this sole reason the demand for machine learning (ML) engineers, data scientists, machine researchers and other related fields has soared up and which will one day lead to replacing all existing computer science fields. A list of skill sets that are expected to be in high demand in the coming year are:  

1. Technology Leaders

Managing workforce or teams of data scientists, artificial intelligence engineers is no small task. Tech leaders like “Chief Information officers”, “Chief Data Officers” and “Chief Technology Officers” would bring with them a great deal of experience and expertise and finding such staff for AI is crucial.  

2. Data Scientists

All leading research organizations list data science as one of the top skills in high requirement. With machine learning and big data now forming an integral part of almost all kinds of industries ranging from banking, finance, and healthcare, automobile and so on, companies are now investing big time in finding the right talent.  

3. Augmented Reality (AR) App Developers 4. Applied Machine Learning

Machine learning implementations do not require hardcore mathematics. Instead, the problem is to build an intuition to select the right kind of tool to be used to solve a particular problem. And, to build this kind of working intuition awareness and knowledge of different algorithms, models and their constraints, and tradeoffs is required. A certain algorithm not working well enough relates to debugging problem which is one of the most fundamental issues in machine learning to be identified. Such kind of skills are developed over time with exposure, and people with the ability to experiment with different networks are highly valued.  

5. Cyber Security Professionals

Cyber risk is a business issue and hence has more risk than information technology related issues. Despite expanded responsibilities and obvious importance of cyber security officer roles, they are often considered to be less important in an organization. But according to Bob West, Chief Trust Officer at CipherCloud: “The role grows in importance with every security breach and security vulnerability identified. The threats have been much more aggressive and range from nation states to criminal organizations.” With recent infiltrations of networks company stakeholders now demand a sharp address of this issue thus increasing the need for tech expertise in this area.  

6. SaaS in the Cloud

With the implementation of SaaS, organizations need not install or run applications on their own computers or data centers. Thus, all of the expenditure relating to the acquisition, licensing, and maintenance will be eliminated. Amazon AWS’s virtualizations skills help stand out from the crowd and professionals with experience in cloud stack, DevOps, cloud computing will stand great chances to land top jobs.  

Top 6 Useful Tools For Hr Managers

Human Resources is one of the most crucial departments in a company or an organization. It is the only department that incorporates all the business departments and their employees. The function and influence of Human Resources are vastly diverse and accountable for various pivotal information.

It can be said that such devices have made work life a little easier for the Human Resources Managers. One such wonderful application you can opt for can be Aurion; it’s a magnificent go-to for many HR Managers and more.

Scroll down to know the best form of tools that can be implemented for HR Managers!

Top 6 tools for implementation for HR managers

Here are the productivity tools that can give you the ultimate solution to your problems –

1. Recruitment Tools

The recruitment procedure is a time-consuming process as well as hectic when it’s done manually.

Also read: Top 7 Best ECommerce Tools for Online Business

2. Interview Tools

After recruitment, the next procedure is interviewing the selected candidates. ATS can only help you to shortlist the applicants and list out the most suitable individuals according to your requirements, although it cannot give you the option of face-to-face interaction for an interview.

Video Calling or Video Interviewing Platforms help you to conduct online Interviewing sessions. During the pandemic, such interviewing tools have become a crucial part of the hiring process for the HR department in companies.

3. Skill Assessment Tools

More emphasis has been put upon individual skill proficiency than educational merits by various companies in recent years.

Such judgments require analytical comparisons and tests, considerably done for understanding and evaluating the right applicant for the job.

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4. Personality Assessment Tools

Jobs mainly relating to sales and other psychometric industries require specific skills beyond work experience, educational merits, and an overwhelming CV. These particular skills are assessed by digital HR tools called psychometric assessments.

Many platforms or applications are available in the market with extensive aptitude, psychometric, and personality tests for the candidates.

Such tests are designed and supervised by experienced professionals in that field. These tools help you to pick out the best individuals relating to your needs.

5. Employee Management Tools

Employee Management Tools are essential for any company to keep a check on the morale of the employees. There are certain benefits, bonuses, commissions that are often promised to the employees by the company.

Moreover, it is not easy to ascertain that the different benefits that might have been given to the employees are available for them to check if it is done manually. And that can cause a challenging situation.

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6. Employee Onboarding Tools

Employee Onboarding Tools help to board the teams, subgroups, and leaders according to the right circumstances easily. It increases workforce readiness, flexibility and transforms the company maintenance perfectly with the situations that may arise.

Final Thoughts

In the current age, which is surrounded by the pandemic and the rise of the digital world, software tools are a must upgrade to improve the efficiency of the company and the HR department. To stay at the top of the industry, adapting to developments and technology is essential to ascertain that top spot.

6 Essential Marketing Trends For 2023

Examples of digital marketing tools and techniques to give you an edge in the year ahead

Well, we’ve nearly made it! For years I’ve been looking to the future, predicting how innovations in digital media, platforms and technology will shape marketing in 2023. The cutting edge examples certainly show the exciting opportunities available – there is almost too much choice…

In this article, I’ll explore six key marketing trends based on examples and research on the adoption of the latest marketing techniques and technology marketers can use.

For recommendations on tapping into the innovations in different digital marketing channels, including email, social media and search engine marketing, see all the other posts from the Smart Insights team covering channel-specific digital marketing trends for 2023.

Trend 1. Lifecycle marketing

This focus is shown by the latest Altimeter / Prophet State of Digital Marketing report, which shows a primary focus on increasing awareness.

The role of digital in creating a unified customer experience is also high in the response, but it’s shocking that digital marketing isn’t seen as a driver of boosting revenue from existing customers. It’s an artefact of the question since digital marketing is effective in achieving all of these goals, including customer retention.

A more practical way to plan to integrate online marketing into marketing activities is to consider communications from a customer point-of-view through the customer journey. I call this always-on lifecycle marketing and recommend you review your use of online AND offline media across the customer lifecycle.

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An example of an audit is shown by this example of the use of marketing activities by a B2B company, which although strong at the top-of-funnel in terms of activities used, is less strong in the middle and bottom-of-funnel nurture and re-targeting activities. Many businesses are adopting marketing automation and account-based marketing technology to implement these touchpoints. See the article linked to above for all of the potential activities that can be audited.

Trend 2. Conversational marketing

For me, this is the most exciting trend in marketing today, bringing together rapid consumer adoption of smart speakers and innovation in search query processing, conversational interfaces and messaging.

Conversational marketing was highlighted as a key innovation in the latest Gartner hype cycle alongside Artificial Intelligence, which often fuels it.  You can see that of the technologies on the Innovation Trigger slope, many aren’t expected to become mainstream for 5 to 10 years. Of those forecast to hit the mainstream within the next 2 to 5 years, the three most significant for marketers to consider are personification, real-time and conversational marketing.

Gartner explains:

“Conversational marketing technologies enable interactions between companies and customers that mimic human dialogue and do so at scale. This category is near the Peak of Inflated Expectations phase”.

Personally, I think the hype about smart speakers to support the purchase journey is just that. While some products lend themselves to purchase, where a choice is to be made amongst complex products, they just won’t cut it until we have truly intelligent comparison bots. However, the research suggests I may be wrong. A study of 2,000 British adults commissioned by Artefact UK, an AI and data-driven agency, reveals that:

“Six out of ten smart speaker owners (60%) have used them to make a purchase in the past year. In fact, nearly a quarter (22%) said they have done so within the past week”.

I believe that building in more relevant to web, email and mobile-based conversations can have a bigger impact by boosting relevance and speaking in a more personal tone. Persado is an interesting tech here.

Persado uses a copy impact classification applied to existing copy, which is used to tailor copy and calls-to-action on an individual basis.

For example, using Persado Natural Language Generation to run an experiment, Air Canada sparked a higher response using Anxiety language getting a 3% engagement lift, compared to a 5% drop using Exclusivity language, and a 3% drop using Safety language.

Another example of  AI application is nutrition and wellness retailer Holland & Barrett using AI to provide better-targeted emails. This Machine Learning approach from Tinyclues goes beyond optimizing copy using a tool like Persado, instead, it also involves targeting based on the behaviour of individuals to create more micro-targeted campaigns.

Speaking at a session I chaired at the Email Innovation Summit, Richard Lallo, Head of Digital Marketing, described what he calls ‘strategic promotions and mono-product pushes’ in a campaign. The business was able to drive campaign revenue and increase re-purchase rate while sending emails. Campaign revenue increased by 27%, open rates increased by 19%, while email send volume decreased by 23%, which also gives cost savings.

Trend 3. Insights-driven marketing

At Smart Insights we’re huge fans of using analytics and insight to drive business performance and optimize the results from digital marketing. It’s why we’re called what we are.

Improving their data-driven marketing is an aim of many businesses indicated by the most desired skill amongst digital marketers revealed by the Altimeter/Prophet State of Digital Marketing report.

Businesses using this approach are trying to gain the benefits reported by Mckinsey research that suggested that:

Intensive users of customer analytics are 23 times more likely to clearly outperform their competitors in terms of new customer acquisition than non-intensive users, and nine times more likely to surpass them in customer loyalty.

For example, Red Bull used insight platform Vision Critical to launch a community of consumers passionate about the energy drink category. By providing a deeper understanding of consumer preferences, the community challenges widely-held assumptions. The company, for instance, learned who consumes Red Bull drinks — and how and when they buy — were changing. Data from the community provides insight on the competitive landscape, revealing channels the company can enhance to improve growth. The community also helps Red Bull deliver more value to retailers.

Trend 4. Marketing technology

Today, Marketing Technology (Martech for short) presents a bewildering choice of software services for businesses looking to improve their management of digital media, experiences and supporting data. If your business and your agencies adopt the right blend of Martech, it can help give you an edge against competitors, but if not, you may be missing out on the insights and automation processes they are using.

To highlight the range of great services available and to simplify the options a little, we designed this essential digital marketing tools infographic to recommend the categories of tools you should consider across the Smart Insights RACE Planning system and highlight the most popular, most capable tools.

We will create the annual update for this in early 2023, discussing it recently on LinkedIn has highlighted some of the latest trends that aren’t evident from this version of the wheel. Raviv Turner, Co-Founder, of B2B service @CaliberMind said:

“No MarTech stack is complete these days without the third leg of CRM, MAP & CDP. The only way to map, store, analyze and act on the complete end-to-end customer journey is having all the data in one place using a Customer Data Platform (CDPs).”

I’m not sure ‘the only-way’ is accurate, but that is the sentiment.

Kristen Obaid, Always On digital marketing campaigns manager for an international Education company, added:

“The Salesforce and Adobe MAPs are underrepresented here (eg Pardot can be used for email, social, CRM, CMS, audience management, analytics. Krux is now SF. They can both be used as DMPs if the data is configured properly.) BI with simple data integrations (like Domo, Tableau) are also missing, plus Intercom for service CMS eg FAQs, and Drift for automated service chat”.

Trend 5. Consumer Privacy and KYC

Repeated privacy faux-pas by Facebook, Google and security breaches at other brands leading to the release of customer details have highlighted to consumers that their data isn’t as safe with online brands as they may have once thought. Privacy regulations like GDPR have been enacted to improve data privacy with increased fines.

Record fines have arisen in 2023 from the maximum penalty for contraventions increasing under GDPR to up to €20m (£17.5m) or four percent of global turnover – whichever is the greater.

British Airways, was issued with a proposed fine of £183m for a breach of customer data and a £99 million fine on hotel chain Marriott for failing to protect personal data contained in approximately 339 million guest records.

While these may be more the concerns of the CIO or CFO rather than the CMO, it shows the need for marketers to work with colleagues to mitigate the potential impact of security breaches and reassure customers.

At the same time, we have seen a decreasing effectiveness of traditional identification methods such as cookies for tracking, which makes media ROI determination – supposedly one of the key benefits of digital channels – more difficult.

Emerging technologies can potentially help with both of these challenges.

New Identify Management or Know Your Customer solutions are being developed that can both improve security, reduce fraud and improve insight about customers across multiple devices.

For example, UK startup Hooyu blends traditional methods of customer verification such as database checks (where available) with ID document validation, digital footprint analysis, geo-location and facial biometrics. While this is most relevant for banks and other gambling applications, it indicates the range of data points that are now available.

With these consumer concerns and new legislation such as the EU ePrivacy legislation about to be launched and the inaccuracy of tracking online with increasing restrictions built into browser like Chrome and Safari it seems like the days of the cookie (and particularly third-party cookies) and digital fingerprinting may be numbered. This means that businesses should be considering other alternatives if they aren’t already.

Discussing Unified ID – Why Identity becomes a key success factor in the post-cookie era era – Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media estimates that

“More than 20% of all cookies in a desktop environment do not live longer than a day and a further 15–20% do not survive a month. For vendors in a third party context (which are typically all participants of the programmatic ecosystem), the problem might even be worse.

Multiplatform consent solutions like Sourcepoint and Identity and Access Management integration solutions like Auth0 and OneIdentity will be adopted more widely. Within AdTech new solutions will have to be found in response to Google and Apples Ad-targeting limitations.

Trend 6. Digital transformation and Marketing Transformation

Our managing digital marketing research revealed many challenges in terms of how digital marketing is run in companies today. Problems included a lack of focus on integrated strategy, testing, and optimization and structural issues like teams working in silos or a lack of skills in integrated communications.

To counter these types of problems and to make the most of the opportunities for growing a business through digital marketing, many businesses are now putting a digital transformation programme in place.

The aim of digital transformation is to develop a roadmap to improve digital capabilities and skills, while at the same time, integrating ‘always-on’ digital marketing activities with brand and product marketing in the business.

This chart from the research shows that many businesses are active in transformation to try to achieve this aim through the success factors covered in this briefing.

Despite some talk that we might be in a post-digital world by 2023 and some traditional marketers suggesting that “it’s time to shut down digital marketing for good” the reality is that many specialist digital job roles and are needed to run digital marketing activities as my post ’10 reasons you still need a digital team’ shows.

A common practice that we can expect to continue in the future is a move to a hybrid approach to managing digital marketing with digital marketing skills being developed in marketing teams as suggested by this structure.

Through the year, we’ve been adding to our tools to help all members assess how well their businesses are adapting to using digital media and technology as part of Digital Transformation. To review your digital readiness, either for integrated digital marketing or individual channels, download our benchmarks or take our interactive capability graders.

All the best for grasping the opportunities from digital marketing in 2023 and beyond! To help you on your way take a look at our benchmarking templates, each of which will give you a quick review for digital marketing governance and the key channels like search, social, email marketing plus analytics, content marketing and experience.

Download our Individual Member Resource – RACE digital marketing dashboard

Google Analytics is a great, free service, but it contains many, many metrics and many, many reports. Although custom dashboards can be built in Google Analytics, it’s not readily possible to create a dashboard that summarises the effectiveness of digital marketing across the marketing funnel for a business, particularly for the all-important ‘deltas’ of month-on-month and year-on-year performance.

Access the RACE digital marketing dashboard

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