Trending February 2024 # Top 10 Social Media Marketing Interview Questions {Updated For 2023} # Suggested March 2024 # Top 6 Popular

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Introduction To Social Media Marketing Interview Questions and Answers

Social Media Marketing could be a well-established field despite its relative youth. Social Media is common today for professionals and, therefore, businesses. Several social media jobs are being generated daily, so folks wish to build a career in social media. Even during a short period, social media marketing has progressed; video, content, and photos may be combined to create a feature-rich post. The sales funnel of each business may be accelerated by social media marketing, so every company has made it required to use this platform for their business.

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Part 1 – Social Media Marketing Interview Questions (Basic)

This first part covers the basic Social Media Marketing Interview Questions and Answers

Q1. Why is Social Media Industry popular?


Through these questions, your questioner needs to see your information concerning the social media trade. He needs to see whether or not you recognize or not concerning the social media trade and its importance. As you have chosen this career, thus whether or not you realize why social media could be a common and most used platform?

Here you’ll say that social media is on the boom and you like to beat the challenges of existence, so instead of selecting a boring job, you set social media as your career.

Q2.Describe any Social Media campaign run by you?


Though being a skilled social media professional, you may be specific to any of your effective campaigns in your resume; however, still, the recruiter might raise you concerning your campaign. They will wish to concentrate on your accomplishments. Moreover, they will want to focus on your story in your words. They want to understand how you caterpillar-tracked your success and started your campaign. By noting your account, they will decide your passion and enthusiasm towards business.

Let us move to the next Social Media Marketing Interview Questions.

Q3. What are the blog tricks that can increase traffic to the website?


There are some of the favored and most used tricks that will facilitate driving additional traffic for the website; they’re listed below:

Promoting content through varied common platforms like chúng tôi or chúng tôi is necessary.

Offer a direct link to the content and share a brief content presentation on slide-share-like websites.

By using a lovely title or image, you’ll share the post on Pinterest

You can additionally pass a quick video of your content to the social media sites

Q4. Explain the uses of social media marketing tools?


Hootsuite: This tool is employed to monitor the social media dashboard and to manage the groups

Radian 6: it’s AN enterprise-level social media management application that will be wont to post research, analytics, listening, or campaigns

Sproutsocial: Brands, Multiple pages, and searches may be managed through this tool. It can even post analytics, reports, and contender analysis alongside assignments to the team members.

Zendesk: Through this tool, you’ll collect messages from varied platforms cooperatively, like e-mails, client engagement platforms, inboxes, and others.

TweetDeck: It also helps manage multiple platforms like Facebook, LinkedIn, Foursquare and MySpace, etc.


Part 2 – Social Media Marketing Interview Questions (Advanced) Q1. How will you boost Tweets or Twitter posts?


Like Facebook, Twitter is additionally common; however, the thanks to boost tweets are different, and one will follow the following listed ways in which to spice up the Twitter post:

Do not use quite two hashtags for any tweet.

Make your tweet short and crisp, simply one hundred words

You will use Tweet Deck to schedule your tweet

Keep on checking Twitter Analytics.

Q2. What is the relationship between social media and SEO?


You want to discuss Google Analytics and different Google policies, too. One will improve SEO through social media. For that, one should apprehend the newest Google algorithms and what’s pleasing and punishing in these algorithms.

Q3. What are the social media metrics to track ROI?


Brand reach, Lead generation, Engagement, and Conversations are essential measures for social media marketing. SMMs should be snug in talking concerning these Google Analytics terms. Here you cannot solely live the success by engagement; instead, improving conversion is important. to extend the ROI of the social media campaign.

Q4. How can one decide the budget for social media marketing?


These are the most popular Social Media Marketing Questions asked in an interview. Here, you, as a respondent, should provide the solution; however, can you allow the budget and track its success?

As for the marketing campaign for Facebook, the budget is $500 per month, which will be affordable and fruitful for any size organization. Primarily budget may be divided into the following areas when designing for social media marketing:






Publishing, watching, and reportage software packages or tools

Q10. Differentiate between the marketing environment and customer service environment?


This question is asked to the practiced candidates by the recruiters within which they’ll outline each singly as:

Social marketing surroundings could be a conversational approach. Most of the social media conversations are outside of hot water sales; thus, professionals should attempt to acknowledge the precise want of their shoppers and thereby require them to reach their desired destination.

Social client service surroundings are to resolve sympathy and conflicts. Here professionals should modify their shoppers like they’re their future customers. Attempt to fix the problems and build them into your loyal customers.

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This has been a guide to the List Of Social Media Marketing Interview Questions and Answers so that the candidate can easily crack down on these Social Media Marketing Interview Questions. In this post, we have studied the top Social Media Marketing Interview Questions often asked in interviews. You may also look at the following articles to learn more –

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Top 10 Android Developer Interview Questions {Updated For 2023}

Introduction to Android Developer Interview Questions and Answers

The stats for the Android developers are astonishingly high. The market is filled with android devices and applications but still, the demand is there. This position is very responsible and filled with challenges. Those candidates are looking to make their career as an Android developer across the globe has a high rate of growth. But just the way “EVERY COIN HAS TWO FACES” the equation goes well with this position. Far more possibilities come with far more challenges. There is no shortcut and no magic but hard work and luck factor that governs the interview.

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Try to get more familiar with the Android Framework internals.

No missing out fear.

Start reading and practicing a lot more code.

Try considering learning lot more languages.

Try to contribute to the fullest to the open-source community.

IDE must work for you.

Architecture knowledge is must to have for better app design.

Android best practices journals and magazines are available in the market (means web), try to read them on a regular basis.

Now, if you are looking for a job that is related to the Android developer then you need to prepare for the 2023 Android developer Interview Questions. It is true that every interview is different as per the different job profiles. Here, we have prepared the important Android developer Interview Questions and Answers which will help you get success in your interview.

In this 2023 Android developer Interview Questions article, we shall present 10 most important and frequently asked Android developer interview questions. These top interview questions are divided into two parts are as follows:

Part 1 – Android developer Interview Questions (Basic)

This first part covers basic Interview Questions and Answers.

Q1. Why do you find yourself fit for the position of an android developer? Or why should we hire you.?

One of the prominent questions that are most likely to be asked. Be prepared to talk about yourself and why you should be the best candidate to be hired. This is one way the interviewer wants to know you to evaluate. One good approach will be to talk about the interesting one has in the field of Android development. Brief about yourself and how you have achieved your career growth so far, brief your current position, skills, and passion and then finish by touching the goal of the future. A bonus will be to identify the position you are applying, and future envision.

Q2. Highlights and brief about some of your professional strengths?

Be accurate and relevant is the key to this answer. Relate your experience with real scenarios and what you learned from this. These Android developer Interview questions are also intended to analyze the candidate’s interest and learning attitude. First and foremost, thing – behavior that one share in the office environment should be quoted by the candidate. Apart from these the below mentioned can be of great importance –

Learning attitude

Creative thinking

Solution approach

Team player

Note – The candidate must relate by citing real-life scenario and how this behavior has helped him/her in achieving the technical efficiency and boosted professionally. No irrelevant strength that will add no value to the job.

Let us move to the next Android developer Interview Questions.

Q3. Explain Platform Architecture of android?

Android is an open source, LINUX based software pack. It mainly comprises of Linux Kernel, Hardware Abstraction Layer, Native libraries, Android Runtime, Java API and System Apps. Talking from bottom to top, the Linux kernel provides drivers for connecting to hardware. The driver’s list contains – Audio, Binder, Display, Keypad, Bluetooth, Camera, USB, Wi-Fi and power management. The Hardware Abstraction Layer (HAL) provides a standard that interacts with Kernel drivers to access these hardware features to the users. ART (Android Runtime) is there to help when multiple virtual machines (VM’s) are run on low memory devices with the execution of DEX files. Native C or C++ is needed to build the native code. Android provides Java API’s to use functionalities of native libraries to the apps. Java API forms the building blocks on a need to create Android apps by providing the components and services. Android comes with a set of core apps for emails, SMS messaging, calendars, internet browsing, contacts and more.

System Apps

Java Framework


Native Libraries



Hardware Abstraction Layer (HAL)


Linux Kernel


Q4. Can you explain the Android activity lifecycle?

This is the basic Android developer Interview Questions asked in an interview. After a user navigates within the app, then the activity instances transit through different stages in their lifecycle. These activity classes provide a number of actions called as “callbacks” that gives information of the changed states the system creates, resumes or stops while resuming the activity. The activity life cycle has 4 states –

Active or running – If the activity is in the foreground of the screen it is called as active.

Paused – If the activity has lost focus but is still visible (like in the case of dialog comes top), then it is reoffered as paused.

Stopped – If an activity is completely obscured by another activity, it’s called as stopped. It still retains all states and the information of member components.

Finish – If an activity is paused or stopped, the system can drop the activity from memory by either asking it to finish or simply killing the process.

Q5. What is service in Android and what are their types?

Scheduled: A service is scheduled when an API such as JobScheduler launches the service.

Started: A service is started when an application component (means activity) calls startservice(). After service started it can run in the background indefinitely, even if the components that started it are destroyed. It is stopped by stopService() method. The service can stop itself by calling the stopSelf() method.

Bound: A service is bound when an application component binds to it by calling the bindservice(). A bound service offers a client-server interface that allows components to interact with the service, send requests, receive a request. The client can unbind the service by calling the unbindservice() method. The service cannot be stopped until all the clients unbind the service.

Part 2 – Android developer Interview Questions (Advanced) Q6. What are the different ways to define the service’s IBinder interface and how the client receive it and make a connection?

The different ways to define service’s IBinder interface and pass it to the client (just like activities) are:

Extending the Binder class

Using a Messenger

Android Interface Definition Language (AIDL)

For extending the Binder class – here if the services are private to the applications and run in the same process as the client then interface be created by extending the Binder class and returning an instance of it from onBind(). The client receives the Binder and can use it to directly access public method available in either the Binder implementation or the Service.

Q7. What is Intent and brief about it types as well?

The intent is messaging objects. If a developer is trying to pass the data from one screen to another screen they will be using the Intent. Talking of the types there are of 2 types:

Implicit: These calls the system components.

Explicit: These invoke the activity class.

Let us move to the next Android developer Interview Questions.

Q8. Coin as many Android OS version that you remember?



Android 8.0 Oreo

Android 7.0 – 7.1.2 Nougat

Android 6 – 6.0.1 Marshmallow

Android 5 – 5.1.1 Lollipop

Android 4.4 – 4.4.4 KitKat

Android 4.1 – 4.3 Jelly Bean

Android 4.0-4.0.4 Ice Cream Sandwich

Q9. Briefly explain the components/requirements for any Android development projects?

This is the most popular Android developer Interview Questions asked in an interview. The below-listed components are needful for successful completion:

Build: contains the build output.

Src: holds the code and resource file.

Res: holds the bitmap images, UI, XML layouts.

Assets: holds the file which can be combined into a .apk file.

Manifest: holds the XML file.

Q10. What do you mean by AIDL? What are the data types supported in AIDL?

AIDL stands for Android Interface Definition Language. These are there to facilitate the communication between the client and service. The list of data types supported in AIDL are:





Java data types

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This has been a guide to the list of Android developer Interview Questions and Answers so that the candidate can crackdown these Android developer Interview Questions easily. Here in this post, we have studied top Android developer Interview Questions which are often asked in interviews. You may also look at the following articles to learn more –

Top 9 Xml Interview Questions And Answers Updated For 2023

Introduction to XML Interview Questions

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Interview Questions

An interview is a formal one-on-one conversation between the interviewer and the interviewee in which the interviewer is going to ask questions to the interviewee to find someone suitable for the job which they are offering and the interviewer responds by giving information.

XML interview questions with answers:

1) Explain how XML is Extensible Markup Language?

XML is extensible means it is a meta-language so we can extend its specification to define new markup language and is also playing an important role in the exchange of a variety of data on the web.

2) What is HttpRequest in XML?

For example, if we have a web page and there is an input field when we type character in the input field the XMLHttpRequest is sent from the web page to the server and it suggests some names.

3) What is getResponseHeader() method?

The XMLHttpRequest has getResponseHeader() method which is used to return a string containing the text of a particular header value, it returns the specific header information from the response server, usually the response is parsed as text and if we want entire header information then we can use getAllResponseHeader() method. A response header contains information about length, server-type, content-type, modified-date, etc.

4) Is HTML can be replaced with XML?

None of either language can replace each other but yes XML is a good alternative for HTML because it has great features like new elements that can be defined there and it can create mark up for storing data and processing it.

5) Tell any five differences between XML and HTML?

XML describes the content only.

In XML we can make our own tags.

This is a content-oriented language.

XML has multiple outputs.

It has a standard structure for data validation.


It describes the structure and appearance of data.

It has fix set of tags that are not able to change.

It is presentation-oriented.

It has a single output form.

It does not have data validation.

6) Why use a DTD?

DTD stands for Document Type Definition and the element of XML documents is defined by it and we can say that the structure of the document with a list of elements and attributes are defined by the DTD. We have to use DTD to validate our own data as it is working for validation in XML. It is an in-built application for sharing data independently. If we are using any application that can use a standard set of DTD to verify data that we receive outside which we want to be valid. That is why DTD is used in XML.

This tag is used to create an element node in the output document. This tag is used for putting the value of the selected node as per the Xpath expression. The XSLT is the most important part of the XSL, in another way we can say that the XSLT transform an XML source-tree into an XML tree which is a result tree, let us see the syntax of it as follow,


And the XSLT is the Extensible Stylesheet Language Transformation which is used for transforming an XML document into another format that uses Xpath to perform matching of nodes which we were used for transformation and we get another document after applying XSLT to it, and the document may be of an XML document, Html document, and text document.

8) What do you mean by nested elements in XML?

The nested elements mean the root element can be nested with one or two elements and the nesting of the element will make it easier to understand the XML document.

9) Why should we go for XML editor instead of Html?

Because XML editor allows to build error-proof document and also it is validated by schema or DTD and also XML editor can check open tags as well as close tags with validation. It also checks the color code on a syntax of XML.


In the above article, we explained some questions related to the XML which are may be asked in the interview by the interviewer, if you are starting to learn an extensible language like XML then this will help to measure your skills, for a good interview practice more with these questions with details.

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Top 15 Linux System Administration Interview Questions Updated For 2023


Linux system administration interview questions are significant for helping employers evaluate the skills, knowledge, and experience of job candidates who are applying for roles in Linux system administration. By asking relevant questions, employers can understand a candidate’s grasp of its basics and ability to perform various tasks pertaining to Linux.

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Below are the top-most questions asked in the interview:

To crack the Linux System Administration interview, it is important to be familiar with the common questions asked during the interview. Although each interview may differ depending on the different job roles, here is a compilation of the top interview questions to help you through this. The questions are divided into two parts:

Part 1 – Linux System Administration Interview Questions (Basic) Q1. What is a Linux Loader? Q2. What are Network bonding and its different types?

Network Bonding is the process of combining two or more networks into a single network. It will enhance the network performance, increase the bandwidth, and reduce the latency.

The different types of Network Bonding in a Linux are:

Mode – 0 (Balance – rr): This mode is a type of Round Robin fashion and is also called a default mode.

Mode – 1 (Activate Backup): This mode is a type of activate backup policy where only one responds or works at the time of failure of other nodes.

Mode -2 (Balance – XOR): This step will set the source address of the MAC (Media Access Control) to XOR mode for fault tolerance.

Mode – 3 (Broadcast): This step will work on broadcast policy where the transmission occurs to every slave interface.

Mode – 4 (802.3 AD): This step is based on IEEE 802.3ad standard and is also called as Dynamic Aggregation Mode. It requires a switch that supports the dynamic link of the above standard.

Mode – 6 (Balance – TLB): This mode is also called Adaptive Transmit Loading, where the traffic will be loaded based on each slave of the network.

Mode – 7 (Balance – ALB): This mode is called Adaptive Load Balancing which does not require any Switch balancing.

Q3. What is the Linux Kernel?


The Linux Kernel is the core component of the Linux operating system that acts as an interface between the hardware and the software. The Linux Kernel provides an API called Linux Kernel API (Application Programming Interface), which allows user programs to interact with the kernel and access system resources. This API is highly stable and offers excellent performance for multi-tasking and multi-user functionalities.

Q4. Explain briefly about the Linux Architecture.


Linux architecture is based on the Unix operating system, and it follows the monolithic kernel design, which means that the entire operating system is one large executable file, containing all the essential components such as device drivers, system calls, and memory management. Here are some of the key components of the Linux architecture:

Kernel: The Linux kernel is the heart of the operating system, which communicates directly with the hardware and provides low-level services such as process management, memory management, and device drivers.

Shell: The shell is a command-line interface that allows users to interact with the operating system by entering commands.

File System: The Linux file system is a hierarchical structure, similar to other operating systems, that organizes files and directories into a tree-like structure.

System Libraries: The system libraries provide a set of functions and procedures that are used by applications to interact with the operating system.

User-space Programs: User-space programs are applications that run on top of the operating system and provide users with the functionality they need to perform tasks.

Services: Services are processes that run in the background and provide the functionality to other processes, such as network services, print services, and file-sharing services.

Overall, the Linux architecture is highly modular and customizable, allowing users to tailor the operating system to their specific needs.

Q5. What are the different functionalities and responsibilities of a Linux System Administrator?


The different functionalities performed by a Linux System Administrator are as follows:

To support and train the Linux server administrators.

Able to access all the processes, files, and system applications on the server.

User and group management.

To ensure security and perform housekeeping maintenance.

To install and upgrade necessary important updates and security tools enhancement.

To use all Linux commands and access the Linux Kernel and its processes to efficiently run the Linux Server.

To configure, update, and maintain the system hardware configurations.

Q6. What are Kernel modules in Linux?


The Kernel modules are a set of programs or code that can be loaded as per requirements or demands. They can be implemented without the process of rebooting the system. Each and every kernel is a module and is easily loadable. There also exists the process of automatic module handling.

Q7. What is umask and what is its use in Linux?


The Umask command (also known as user file creation mask) is used to create a file mask for the user that determines which file or directory permissions are available for the user—based on read, write, or modify type.

Part 2 – Linux System Administration Interview Questions (Advanced) Q8. What is the Routing Table in Linux?


The routing table is a method in which how all the networks and devices are interconnected with each other to efficiently establish communication with each other.

Q9. What is Puppet?

Puppet is open-source software that is used for software configuration management that runs on systems similar to that of UNIX. It is secure and scalable to use. It provides automation features in DevOps and Cloud environments.

Q10. What is automounting in Linux?

Automounting is a process of automatically mounting all the partitions on a hard disk on a Linux or Unix System while booting the system. fstab property can be used to automount the hard drives on Linux.

Q11. List the fields in /etc/passwd file.

The fields that are present in /etc/passwd file are Username, Password, User ID, Group ID, Comments, HomeDir and LoginShell. The /etc/passwd file has contents as below:

redhat:x:500:500:Redhat User:/home/redhat:/bin/bash

mssm:x:501:501:another user:/home/mssm:/bin/bash

– “x” in the password column indicates that the encrypted password is stored in /etc/shadow file.

Q12. Explain each system call used for process management in Linux.

These is the most popular Linux System Administration interview questions asked in an interview. The system calls that are used for process management are as follows:

Fork(): This is used to create a new process from an existing one.

Exec(): This is used to execute a new program.

Wait(): This is used to wait until the given process finishes the execution.

Getpid(): This helps in getting the unique process id of a particular process.

Getppid(): This helps in getting a parent process unique id.

Nice(): This is used to bias the existing property of the process.

Let us move to the next Linux System Administration Interview Questions.

Q13. Explain the steps to increase the size of the LVM partition.

The steps that need to be followed to increase the size of the LVM partition are as follows:

Q14. Which utility can be used to create the partition from a raw disk?

To create a partition from a raw disk the utility that is used is fdisk utility. To create a partition you can follow the below steps:

Run this command: fdisk /dev/hd* (IDE) or /dev/sd* (SCSI).

Type n to create a new partition.

Once a partition is created then you can write the changes to this partition table. To write these changes type w.

Q15. Explain the steps to create a new user and set a password for the user from a shell prompt in Linux.

To create a new user account from shell prompt following steps are to be performed:

Firstly login as a root user if you are not logged in as root use su – command.

Enter the root password.

The command to add a new user is useradd command and can be used in Linux. Use this command and then type the username you would like to create.

Eg: useradd sue

Once a user is created to set the password to follow below steps:

To set a password for user sue type command: passwd sue.

It will prompt the user to enter a new password.

Once this is done it will also ask the user to retype password thereby setting up the password for the user.

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Top 10 Popular J2Ee Interview Questions And Answers For 2023

Introduction to J2EE Interview Questions And Answers

So you have finally found your dream job in J2EE but are wondering how to crack the 2023 J2EE Interview and what the probable J2EE Interview Questions could be. Every interview is different, and the scope of a job is different too. Keeping this in mind, we have designed the most common J2EE Interview Questions and Answers to help you get success in your interview.

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Below are the top J2EE Interview Questions that are asked frequently in an interview; these Top interview questions are divided into parts which are as follows:

Part 1 – J2EE Interview Questions (Basic)

This first part covers basic J2EE interview questions and answers.

1. What is J2EE? Name its components and client types.

J2EE stands for Java 2 Enterprise edition. Its functionality includes the development of multiple-tier web-based applications. This platform consists of a set of services, protocols, and APIs.

Components are:

Client tier components: These are the ones that execute on the client machine

Web tier components: These get executed on the J2EE server.

Business tier components: They get executed on the J2EE server

Enterprise-level system software: They get executed on the EIS server.

J2EE Client types:

Application clients


Java web-enabled clients who use Java web start technology

Wireless clients who are based upon Mobile information device Profile popularly known as MIDP technology

2. What is MVC on struts?

The MVC, popularly known as Model-View-Controller, can be described in detail.

Model: The model is used to represent the internal workings of the system as a single entity or as a multi-Java bean entity

View: Often, Java views are constructed using JSP (Java Server Pages) technology.

Controller: This is the processor that focuses on client request receiving and delivering a new user interface set as per the request. The primary component in the framework is the “ActionServlet” servlet class.

Let us move on to the following J2EE Interview Questions.

3. What is ORM and its benefits of it?

These are the basic J2EE Interview Questions asked in an interview. ORM stands for object-relational mapping. The objects in a java class are mapped with relational database tables using metadata to describe the mapping between database and objects. It transforms the data from one object to another. The benefits include:

Maintainability: This ensures that all the code generated from ORM is well tested, and correcting the functionality is only something the developer can do.

Productivity: It ends up reducing the time for data-level access coding using automatic code creation, which is based on a defined data model tools

Performance: The code generated from the ORM is used to manage the application’s data access needs. We do not need to create any data access code; the one present is optimized to speed up the data access process.

Vendor independence: The code generated from ORM is independent of the vendor. This is done to increase the portability of the application.

4. Explain important methods such as save(), Saveorupdate(), load(), get()?

Spring is an open-source Java-based application that aims to reduce enterprise application development’s complexity. It is based on inversion controlling or dependency injection design patterns.

Creation of POJOs (Plain Old Java Objects) is done, which then facilitates development to reuse existing components.

It is possible to reduce the development cost by improving application development productivity.

Dependency injection improves the testability of the application.

It is used to improve maintainability with reduced code coupling.

The need to have an application server is minimized and works on enterprise services.

Benefits of using the Spring framework:

Spring framework allows for organizing middle-tier objects in a much more efficient way.

Properties initialization is easy.

Easy testing of components

Lightweight container

Spring framework provides the possibility of configuring management services in any runtime environment in any architectural layer.

Part 2 – J2EE Interview Questions (Advanced) 6. Describe the Servlet?

Servlets are the server-side components that are used to provide a powerful mechanism for creating server-side programs. The servlets are available in a design for many protocols. Servlet is also platform-independent and server independent. The most commonly used protocol in the servlet is HTTP. A servlet is also a pure Java object.

7. What are the different phases of the Servlet life cycle?

The different phases of the servlet life cycle are:

Class loading phase: web container is used to load the servlet class files (*.class)

Instantiation phase: The default no-arg constructor is called, and the servlet class gets instantiated.

Initialization phase: The method init() is called in this phase only once in a servlet’s lifetime. Servlet configuration is generally assigned to the servlet.

Request handling phase: This is the phase where the servlets spend maximum time. Servlets provide the services to various requests by calling service ().

Removal phase: Destroy function is used to invoke the servlet destruction. Garbage collection occurs later.

8. What are the different types of JSP tags?

There are four different types of JSP tags:





9. Explain the basic and subtypes of EJBs?

—Session Beans:

Stateful session beans

Stateless session beans

–Entity Beans:

Bean-managed persistence

Container-Managed Persistence

Message-driven beans

10. What is the JSP directive?

It is a mechanism to provide metadata information to a web container about a JSP file. Different types of JSP directives are:

Page directive

Include directive

Taglib directive

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Social Media Marketing Trends 2023

Top 5 social media trends for 2023 you need to include in your marketing strategy, including predictions from 10 social media specialists

Brands are trying in more ways than ever to connect with audiences across a range of social platforms. It is becoming harder for brands to catch our attention as competition increases and our attention spans have decreased to 8 seconds. Each day users scroll through 300 feet of content, giving brands a very small window of time to grab the users’ attention. Therefore, how can your brand start building ideas that work for the speed of feed? Here are five key trends we believe will have the biggest impact on your social media strategy in 2023.

Download Premium Resource – Digital Media options cheatsheet

The sheer number of organic and paid media options and updates makes it difficult to know whether you’re missing out on the best targeting options and whether your marketing budget could be better spent. Our Digital media cheat sheet is aimed at helping you keep track of the free and paid media options so that they’re not missing out on any of the latest developments.

Access the Latest digital media updates tracker

For more digital marketing trends, see Dave Chaffey’s 10 digital marketing trends to act on in 2023.

Chatbots will make customer service faster

Chatbots are no longer the robotic, clunky machines they once were. They are bots that are able to provide an instant connection with customers from all over the world – solving customer issues and even ordering pizza. This year we have seen many brands are testing chatbots with varying degrees of success.

Chatbots give brands the chance to interact quickly with their audience in a way that feels personal. As bots become smarter and more human-like you can customize your brand voice and send personalized messages directly to users. Facebook reported that they now see 100,000 monthly active bots on Facebook Messenger, offering a whole new platform for marketers to connect with audiences.

The quickest adaptors to chatbots are currently millennials, with nearly 60% having already used chatbots and 71% saying they would like to try a chatbot experience from major brands.

Recommendation: If you aren’t already, 2023 might be the year to test chatbots for your business. While it’s easy to design chatbots with only Millennials in mind, don’t forget older users who are slower to adopt new technologies. Before you launch a chatbot, test it out on a range of potential users.

Create a character first

Chatbots have feelings – create copy first, not code

Don’t make it too complicated

Don’t expect people to just use it because it’s new. Give users a reason to use it

Epic fails can happen to both bots and humans

Ephemeral content will provide the best engagement rate

Snapchat, Instagram, and Facebook stories have led to the popularity of ephemeral content. Most ephemeral content is shared for up to 24 hours and then disappears forever. Brands are now creating content for their social channels as well as having a separate strategy for their ephemeral content marketing.

Ephemeral content allows you to be more authentic, we are seeing many brands using their Instagram profile for their best, high-quality content and stories for more real-time content. Because of the nature of stories content is lost within hours, making your followers take fast action and marketers gain from it.

Having a high-quality social content strategy is a must! We have taken a look at why storytelling is the future of social content marketing, using National Geographic as a prime example of how to engage 350 million combined social followers.

Having stories that appear at the top of your follower’s feed helps keep your brand at the top of their minds. There are 250 million stories everyday, you need to find ways to make yours count.

Recommendation: Have a plan in place to reach audiences with the help of an ephemeral content marketing strategy. Look to be more authentic and offer real-time content to engage audiences in the shortest possible time. Create a strategy around your story and invest time and thought. Use this guide on how to craft an engaging Instagram story to help.

Rise of augmented reality

The use of Augmented Reality on mobile devices provides a niche and engaging way for marketers to reach their target audience – it’s quick, easy and very interactive.

This year Apple announced the launch of iPhone 8 and iPhone X which provides users with new augmented reality experiences. Therefore its likely more social channels will plan on introducing new ways of integrating AR into their platforms. We have already seen Snapchat roll out a new AR feature allowing users to their Bitmoji and project themselves or images into the real world through the app’s camera.

Similarly, brands could soon project their products into the homes of social media users through special filters. For example, IKEA rolled out ‘Place’ an app for users to preview furniture in their home before buying. This is a great way to increase conversions by showing customers how their products will look in the surroundings of their own home, before buying.

As AR grows ‘Virtual FOMO’ will become a reality. People will start to feel like they are missing out on this new world and want to become part of it. Therefore social media will help AR go mainstream. Look at the features and tools big social platforms like Facebook are introducing and find ways of tapping into this trend.

Recommendation: If you are planning on using AR make sure it adds value for the user and is shareable. Don’t use AR for sake of it. It’s important to consider how your strategy fits in and what these new features and tools might facilitate in time.

Influencer marketing will continue to take over

Influencer marketing is not a new thing anymore. Due to the vast majority of marketers wanting to tap into the influencer market, there are far more challenges faced by agencies and brands. The popularity of influencer marketing has made it hard to know who to trust.

Consumers want authenticity from influencers, brands who seek to work with real influencers or industry experts will find a higher engagement rate. Viewers will become bored of seeing brands use any influencer with over 10,000 Instagram followers to promote teeth whitening or protein shakes.

Secondly, with so many brands wanting to work with influencers they will become more thoughtful on who they want to work and be associated with. Therefore, building meaningful relationships with influencers will be key in 2023. Maintaining these relationships is complex and requires personalized messaging based on who the influencer is.

The future of influencer marketing will see brands turning to real experts. This is due to too many brands wanting to work with social influencers and their opinions no longer being trusted.

Recommendation: You will need to set clear objectives of why you are wanting to work with influencers and consider whether or not they will help deliver the best ROI. Know who your audience regard as influential and build solid relationships with them.

Video Video Video

In a mobile-first culture, video is our main consumption. In 2023 90% of all content shared by users on social media is video. The biggest challenge is how you can capture your audience’s attention in the first 3 seconds.

At Social Media Week London Facebooks Creative Strategist, Kat Hahn quoted ‘Not doing short video is not an option’. Brands who are not yet using video as part of their social media strategy need to start.

The way we consume video is changing. According to Sean O’Neal from Adaptly mobile, video is the number one fastest growing ad format in the world and has been doubling YoY. By 2023 video will make up 80% of all online consumer internet traffic and will eventually be the closest you get to a face to face conversation with your audience.

David Wilding, Head of Planning at Twitter said ‘video isn’t a strategy, it’s a tactic’. Before you dive into video you need a strategy behind what you’re doing. Make clear objectives and don’t just use video for the sake of it.

We have seen Facebook, Snapchat, Instagram and Twitter all investing in video to help generate engagement and build followers. Use these tools such as Facebook Live and Instagram Live to create new and exciting content.

Recommendation: Soon almost all the content we consume will be video, therefore ensure all your video content is high quality and engaging. Research into exactly what your target audience is looking for and test different content to see what works best. You need to follow the rule of ‘design for sound off, delight with sound on’ – more people are starting to watch with the sound on and is still valuable.

We also asked 10 experts ‘What do you believe the key trend for social media will be in 2023‘ here are their predictions.

Diana Rayfield, Social Media Strategist - Harp Interactive 

“2024 will see a significant rise in businesses and brands using Facebook Messenger as a proactive marketing tool vs. simply a responsive private messaging app. With over 1.2 billion people on Messenger every month (according to Facebook), marketers using Messenger, especially those who are first on the trend, can expect explosive reach and engagement rates. Smart Replies, chatbots and embedded apps create a trifecta of marketing opportunities on Facebook Messenger.”

Neal Schaffer, Social Media Strategist and the author of ‘The Business of Influence’

“The key trend for social media in 2023 will be influencer marketing. With the continued democratization of content publishing, traditional marketing channels have less influence while social media users and content creators have more. Anyone can yield influence and thus, as social media becomes more and more pay to play, every business need to incorporate some type of influencer marketing strategy to become more effective in their 2023 marketing. The trend towards brands leveraging user-generated content is one example of this, and if you are going to curate content to represent your brand, why wouldn’t you use that of an influencer?”

David Christopher, Director of Marketing and Growth – Tailwind 

Mike Alton, Content Marketing Practitioner, Author, CMO - The Social Media Hat 

“While video, particularly Live Video, will continue to increase in importance in the coming year, a key differentiator will be the creation of high-quality, relevant video.

As the novelty of being able to “go live” from any device, anywhere, wears off, audiences will begin to tune out creators and broadcasts who share nothing more than their day-to-day activity.

Stories, regardless of whether they’re shared on Snapchat, Messenger, Facebook or Instagram, will follow suit.

Simply put, as audiences become more inundated, businesses and marketers will have to become more skilled at creating truly valuable content. Therefore, I do expect the overall quality of video content to improve in 2023.”

Pam Moore, CEO – Marketing Nutz

“More brands will turn to influencer marketing to reach audiences they struggle reaching today. According to Linqia, 86% of brands are using influencer marketing as part of a content strategy.

Given the rise of micro-influencer marketing, brands no longer need to depend on million dollar marketing budgets and top celebrity influencers. Marketers can now instead tap into the power of micro-influencers. These influencers are not only more affordable but often have more time and are more eager to partner with the right brands, big and small, that are interested in collaboration and serving their audience incredible value. This can bring a high ROI for brands since 82% of consumers follow recommendations made by a micro-influencer (Source Expert City).”

Katy LaLanne, Content Marketer – Sendible 

“Every employee is their own brand but also an extension of your organization. As social culture in the workplace expands, I think we’ll see an increase in company-wide involvement and storytelling across social media in 2023. 64% of millennials believe that social media is one of the most effective channels for connecting with brands (Source: Microsoft) but messages are re-shared 24 times more frequently when they’re sent by employees instead of the brand itself.

Trust between customers and brands is deepened when there is a face and a story behind a brand, which is often where influencer marketing comes into play. Don’t disregard influencer marketing opportunities, but look for leaders throughout your organization, from top to bottom, who can deepen trust with your audiences by educating and entertaining.”

Richard Sunley, UK Marketing Lead – Talkwalker

“We now have so many more options to link social activity to business impact through data integrations and a better understanding of how social media can affect the bottom line. Successful companies will implement robust measurement systems that create a direct link between social activity and predetermined goals – whether it’s email, sign ups, e-commerce sales or spreading a specific message.

Social media analytics platforms now provide the tools and expertise to help companies do this, so reliance on vanity metrics like retweets, likes and follower count will no longer be enough to please clients and/or senior executives. Greater adoption of new technology like image recognition and analytics will also help brands measure the impact of things like sponsorship activity and user-generated content that have previously been difficult to calculate accurately.”

Lilach Bullock, Social Media Specialist – Lilach Bullock

“I think that 2023 will be the year of Artificial Intelligence – it’s been gaining popularity and steadily growing, even though it’s still in the early stages; in 2023, though, we’ll be seeing even more of this.

Chatbots, for example, have been implemented to great success in the past year, and are starting to see more widespread use. Plus, we’ll likely see more augmented reality, especially considering the new iPhones – which has enormous implications, both for the regular user and for brands and marketers.

Personally, though, I can’t wait to see what new tools pop up as AI becomes more accessible!”

 Luke Brynley-Jones, Founder - OST Marketing

Veronika Baranovska, Content Marketing Specialist - Sendible

“Personal, deeper connections between brands and social media users. Less automation and repetition, more real-time engagement and capitalisation on micro-moments with the aim to delight your social media followers. The popular adoption of live video and the Snapchat/Instagram Stories type of content will push marketers to create and publish content as they go.

Whether you plan on introducing video into your strategy or want to start using chatbots, make sure you have a solid plan in place to implement these tactics. Do you agree with these predicated trends? Do you feel marketers need to be focusing their attention in other areas? Let us know via Twitter, Facebook, Instagram or LinkedIn.

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