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TikTok invited select users in the United States to an early testing phase of TikTok Shop.
It includes an affiliate marketplace, connecting brands to influencers who can help them sell to their target customers.What Is TikTok Shop?
TikTok Shop allows merchants to sell products to audiences directly on TikTok through video content, LIVE streams, and a product showcase profile tab.
It’s in the early testing stage for users in the U.S., U.K., Indonesia, Malaysia, Thailand, Philippines, Vietnam, and Singapore.
There is no follower requirement for merchants that want to sell through TikTok Shop.How Can Brands Work With Influencers?
Brands can work with influencers to drive more TikTok Shop sales through an exclusive affiliate marketplace.
Creators can become affiliates for their favorite brands. Once the brand approves, creators can promote products to their audience.
Each time a creator facilitates a sale through TikTok Shop, they will earn a commission.
This would allow creators to monetize TikTok content while promoting their favorite products.
Creators must be at least 18 years old and have over 5,000 followers.Why Should Merchants Consider TikTok Shop?
While there are some concerns about the future of TikTok in the U.S., the platform has over one billion users worldwide, including 130 million Americans.
70% of its ad audience is between 18 – 34 years old. That’s almost 750 million TikTok users.
Over a third of TikTok users buy something after seeing it in an ad or video. Shoppers from TikTok spend up to 14% more than other users from other social networks.
A popular hashtag, #tiktokmademebuyit, and its variations have over 50 billion views.
According to the TikTok Shop page, access to sales data will allow TikTok to send qualified traffic to your content.
Considering that TikTok will make a to-be-determined commission from each sale, it’s in TikTok’s best interest to ensure that TikTok Shop content reaches the audiences most likely to buy.
TikTok offers an Academy where merchants, brands, and creators can find video courses and guides for starting and growing their businesses.
TikTok also partners with ecommerce services that can support brands and creators to ensure they sell more through TikTok Shop and the affiliate marketplace.How Can You Apply For TikTok Shop?
Merchants and brands can wait for an invitation to arrive in your inbox or use this link.
Documentation requirements vary based on local regulations. U.S. residents must have a U.S. phone number, email address, and TikTok account.
After submitting an application and proof of identity or incorporation, TikTok should review and respond within a few days.
Creators, affiliates, and ecommerce partners should follow respective links to learn more.Is This The Future Of Social Commerce?
Insider Intelligence predicts a continued rise in U.S. social commerce revenue for several years.
Featured image: Ascannio/Shutterstock
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Despite this, customer security and privacy concerns are at their peak. A McKinsey 2023 consumer-data report found 87% of respondents declaring they would ‘not do business with a company if they had concerns about its security practices’.
The chart below from McKinsey demonstrates a wide range of opinions on consumer sentiment broken down by sector. Healthcare and financial services being the most trusted brands with 44% of respondents choosing these sectors as their most trusted. At the lower end of the spectrum, consumer packaged goods, agriculture, media and entertainment and oil and gas on 10% each.
The SmarterHQ brakes this down even further to name individual companies and industries, with chúng tôi coming out top as the most trusted retailer. 48% of consumers claim this is the brand or industry they trust most to use their data responsibly.
Unsurprisingly, following the number of recent and well-publicized data breaches, social media companies are last on the list with only 6.3% of consumers trusting them with data.
In the wake of the July 2023 Twitter hacking scandal, which saw Twitter accounts of Joe Biden, Barack Obama and Elon Musk compromised, NextTv found that 60% of US adults don’t ‘trust’ social media companies to securely manage their personal data.
Amazon.co.uk is the most trusted retailer when it comes to customer data, with 48% of consumers saying it is the brand or industry they trust most to use their data responsibly.
Unsurprisingly, following the number of recent and well-publicized data breaches, social media companies are last on the list with only 6.3% of consumers trusting them with data.
In the wake of the July 2023 Twitter hacking scandal, which saw Twitter accounts of Joe Biden, Barack Obama and Elon Musk compromised, NextTv found that 60% of US adults don’t ‘trust’ social media companies to securely manage their personal data.Customer data sharing for personalized marketing
According to SmarterHQ, 90% of consumers are willing to share their behavioural data with brands if it means a cheaper and easier shopping experience. With this willingness for (and growing expectation of) personalized marketing,
When it comes to the reasons that consumers share their data, the most popular reason is to receive discounts on products, with 90% of respondents selecting this reason. This could be the form of an email sign-up, with many e-commerce sites offering an immediate discount in return for a newsletter sign-up.
In order to provide personalization while allaying fears around privacy, brands need to look at ways they can accurately and safely collect data. This means being more sensitive when it comes to the way in which consumers want to be contacted. Personalizing messages via consumers’ chosen channels is more likely to see results and garner brand trust.Retail marketing tactics sought by consumers
It’s no surprise that emails with special discounts for personalized products is a highly desirable marketing tactic for consumers.
Other popular tactics include promoting products or brands a consumer may like, suggesting products based on past purchases and reminders of what has been left in their cart. When it comes to frequent shoppers, they find these types of personalization to be 25% more helpful compared to non-frequent shoppers.
All of these findings support the idea that consumers want brands to understand them better, including what they like and when they want information. Designing your personalization campaign to offer a smoother, easier and cheaper shopping experience is the ultimate aim.Boost your e-commerce strategy with personalized marketing
In order to truly see the best results from personalization, marketers need to ensure the tactics they are using are helpful and not invasive. Showing that your brand understands the wants of a consumer will lead to the best ROI in the end.
With so many consumers being unsure whether they can share their data with retailers, it is important to cultivate trust and demonstrate that you are adding value through e-commerce personalized marketing for them.
Not only will this result in better relationships between brands and consumers, but it will also help improve customer loyalty.
Marketing is often the key to the success of a business or an endeavor. We accept without argument that different marketing strategies provide widely varying results. Most marketers will find it difficult to identify their ideal customers and devise methods to get their message across to them. Marketers, especially those dealing with online platforms, need to be aware of and adapt to new trends, languages, and tools. The small percentage of businesses that haven’t yet jumped on the social media marketing bandwagon are missing out on a huge chunk of the market.
While expanding their customer base is a common objective for most companies, some use a technique called “social marketing” to try to make a positive impact on the world by spreading useful information or influencing societal norms. As a result, the distinction between social media marketing and social marketing is often blurred.What is Social Marketing?
Creating awareness of a social problem through the application of marketing principles and techniques in order to change the attitudes and actions of individuals for the welfare of society is one example. Marketing campaigns that raise awareness about the risks of engaging in risky behaviors like driving under the influence of alcohol or drugs, littering, or recycling are all examples of social marketing.
These campaigns aim to change people’s habits over the long term and are well−planned and structured. While anybody is free to engage in social marketing, businesses, governments, and other organizations often do so.
Product − This effect is a shift in one’s perspective or conduct.
Price − This is the price that must be paid to change said behavior.
Place − To achieve success, it is necessary to target this group.
Policy − The goal of any social marketing campaign should be to inspire people to change their behavior positively.What is Social Media Marketing?
Social media marketing is the process of contacting prospective clients using platforms like Facebook, Instagram, and Twitter. With the rise of the internet, social media has gone from being seen as helpful to essential for any business with ambitions of reaching a wider audience.
Using social media as promotional resources may help your business in many ways −
Creating and growing brand awareness − Making your brand known worldwide is possible with the help of social media’s widespread reach and effective tools.
Promotion of products and services − Businesses may more easily promote their products, which in turn attracts a larger pool of prospective buyers.
Building conversions − With the help of social media marketing, businesses may more quickly transfer prospects from the awareness stage to the conversion stage.
Improving interaction and communication with audiences − Promoting two−way contact and involvement with target demographics is a key function of social media marketing.
Social media marketing might greatly aid a business’ expansion, but it also runs the danger of failing. Companies must, therefore, adhere to these five essential tenets −
Before diving headfirst into social media marketing, businesses should have a strategy. Company goals and the characteristics of the most effective social media platforms should inform this decision. It’s possible, for instance, that one company’s brand does well on Instagram but poorly on YouTube, and vice versa.
Many consumers’ first exposure to a company may be traced back to the information it has distributed online. With this in mind, it’s important for businesses to stick to their established aesthetic.
Customers will always find new ways to get in touch with a company, whether it’s through a remark on an article, a direct text message, or a shared social media post. Maintaining communication with the above−mentioned people is essential.
Businesses should make use of the information provided by the various social media platforms when assessing the success of their social media marketing strategies for their brands.Differences: Social Marketing and Social Media Marketing
The following table highlights how Social Marketing is different from Social Media Marketing −
Characteristics Social Marketing Social Media Marketing
Definition The term “social marketing” is used to describe the process of bringing attention to a social issue via the use of marketing principles and strategies to alter consumer behavior for the greater good. Social media marketing is promoting a business or brand on social networking sites like Facebook, Instagram, and Twitter to get new clients.
Purpose Social marketing aims to persuade consumers to adopt behaviors that are good for society as a whole. Social media marketing hopes to increase brand recognition and sales by reaching out to a wider audience.
Approach Social marketing is predicated on identifying one’s target audience and catering one’s marketing efforts to that audience specifically.
Scope Targeting a specific area, niche market, or behavioral trend is a hallmark of social marketing. By leveraging these platforms, businesses hope to attract a more varied customer base.
Measure of success An essential indicator of the success of social marketing initiatives is the degree to which they affect target audiences on an individual level.Conclusion
The phrase “social marketing” is used to describe the process of bringing attention to a social issue via the use of marketing principles and strategies with the aim of altering consumer behavior for the greater good. Conversely, social media marketing is the process of promoting a product or service to a target audience using social media sites like Facebook, Instagram, and Twitter.
Although social marketing and social media marketing are separate disciplines that use different methods to reach their respective audiences, they are equally important.
TikTok announced a new way for creators to monetize their content: TikTok Series.
Series allows creators to put video collections behind a paywall. TikTok users who want to see Series videos must pay to access them using in-video links or the creator’s profile.
Creators can set their prices based on the relationship they want to build with their audience. Creators can determine the best price for their content by looking at other creators in their niche who offer similar premium content.Collections Of 20-Minute Videos Through TikTok Series
Unlike standard TikTok videos, which can be up to 10 minutes long, TikTok Series videos can be up to 20 minutes long. Creators can include up to 80 videos in a TikTok Series.
That will allow creators to earn revenue from their in-depth video guides and tutorials. Examples offered by TikTok include a Series on Excel shortcuts, effective workouts, and the latest baked oats recipes.
Entrepreneurs and businesses that profit from digital courses, online events, and webinars could use TikTok as an additional platform to generate revenue for their premium content.Who Is Eligible For TikTok Series?
TikTok Series is only available to select creators that meet the eligibility requirements: being at least 18 years old, having an account older than 30 days, and having an account in good standing.
In addition, TikTok monetization programs require creators to have a minimum of 1,000 – 100,000 followers and 1,000 – 100,000 video views within the last 30 days. LIVE monetization programs also require creators to have spent at least 30 minutes LIVE within the last 28 days.
To see if your TikTok is eligible for monetization, look under Creator Tools in the TikTok app. There, you should see the monetization programs that are available to you. You can review the eligibility requirements for each program and apply to the ones that best fit your account size and content.
Accounts run by the government, politicians, or political parties are not eligible for most TikTok monetization programs.
Creators must adhere closely to Community Guidelines, as videos must pass safety moderation or risk being demonetized.TikTok Creator News
TikTok recently updated its audio library with Sounds for Business to make content creation easier for small businesses. It allows you to select from music licensed for commercial use in videos and ad content.
When you visit the audio library, you can filter the results only to show audio licensed for TikTok Series videos.
It’s important to note that TikTok commercial use audio does not work for TikTok Series videos. Choosing the wrong audio could result in the audio being removed from your monetized videos. While you can replace the audio if it happens, you must replace all of it, including any talking portions.
Creators in the US who rely on TikTok for income generation should also be aware that the US government is working towards a potential ban on the app used by over 113 million Americans and over one billion people worldwide.
Featured Image: Mehaniq / Shutterstock
Ready to grow your following fast? Master TikTok hashtags to maximize your videos’ views and ensure you connect with the right people.
Creating great TikTok content is one thing; getting people to actually look at it is another. But if you harness the power of TikTok hashtags, you’ll be set to conquer the TikTokosphere (a cool new phrase that is not taking off at the rate I want it to).
Here’s how to master the fine art of the TikTok hashtag to ensure your TikTok marketing strategy will make a splash in the thrashing white-water rapids of today’s hottest social network.
Consider this list a good starting point, but TikTok hashtag trends tend to rise quickly and change often, so keep your eye on the Discover page regularly to see what’s trending before you publish.
Pro tip: the most popular TikTok hashtags will get the most attention but will also be the most competitive. (How do you stand out among all the circa-2000s-beauty-PTSD moments that the #backintheday trend hath wrought?)
So, yes, it can be helpful to wedge yourself into a trending conversation. But a good rule of thumb is to balance out high-use hashtags (e.g., #FYP) with more niche ones (#tiktokwitches) so you’re hitting a nice blend of broad and specific audiences.
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
Of course, you can just go with your gut and use the most descriptive tags that come to mind to label your masterpiece (#howtomakeapeanutbutterandbananasandwich). But a solid TikTok hashtag strategy involves a little less guessing and a little more studying.Take a cue from the competition
We don’t want to play copycat here, but it’s important to keep an eye on the competition. Seeing which hashtags they’re using can offer insight into what others in your industry might be doing and inspire you to try reaching audiences or using search phrases you might not have considered.
Staub, for instance, might want to know that Le Creuset is getting some reasonable traction with the tags #kitchenstyle and #foodtok
Or, there’s the opposite benefit. Checking in on your rivals can offer a roadmap for what not to do or what hashtags to avoid, so you’re not in a head-to-head competition for eyeballs.Study your audience’s hashtag habits
What hashtags does your audience use already?
Scoop some inspiration from their videos to wedge yourself into the same conversation. Chances are, other people just like them are using or searching for the same words or phrases.
Members of the foodie community on TikTok (a.k.a FoodTok) regularly tag their food reviews and recipes with hashtags like #foodtiktok and #foodtok. But you might also find specific tags related to particular cuisines or themes, like #mukbang or #indianfood
Tapping into these pre-existing TikTok communities is an opportunity to expand your reach, so spend some time combing through your top followers’ videos to collect hashtag inspiration.
Got some time to dive deeper?
Look into who else those followers are following and what hashtags those accounts use. You might learn something about your own fan culture or industry along the way.Create a branded hashtag
While it’s crucial to use pre-existing hashtags, you also have the opportunity on TikTok to create your own branded hashtag.
A branded hashtag is just a hashtag that you invent to promote a campaign, product, or your whole brand. This is something you can start adding to your TikTok videos.
The dream is that fans and followers start organically using your hashtag and that you collect user-generated content in the process. But you can always try running a full-on contest to help popularize its use.Use Hootsuite’s hashtag generator
All this research to come up with the right hashtags for every single TikTok post is a lot of work.
Enter: Hootsuite’s hashtag generator.
Whenever you’re creating a post in Composer, Hootsuite’s AI technology will recommend a custom set of hashtags based on your draft — the tool analyzes both your caption and the images you’ve uploaded to suggest the most relevant tags.
To use Hootsuite’s hashtag generator, follow these steps:
Head to Composer and start drafting your post. Add your caption and (optionally) upload your video.
The hashtags you selected will be added to your post. You can go ahead and publish it or schedule it for later.
Post TikTok videos at the best times FREE for 30 days
Try HootsuiteUse TikTok’s search tool to discover hashtag ideas
No need to reinvent the wheel here: search for your keywords using TikTok’s search function and see what hashtags are trending in that category. These are tried, tested and true hashtags.
Yes, you may be competing with 9.8 billion other videos tagged #halloweenmakeup. Still, there’s a reason this simple ‘tag is so popular. It’s a phrase that clearly describes the content and that other TikTok users are frequently searching for.
Make the most of your new hashtag wisdom by studying these pro-level TikTok tagging skills and insights.Use a mix of hashtags to reach the most people on TikTok
The secret sauce to maximizing your reach with hashtags is to mix popular hashtags with niche ones. As mentioned above, this spicy brew will help you reach both broad and narrow audiences.
Publisher Penguin Books is trying to maximize its videos’ reach with the wide-reaching #booktok hashtag and one that zooms in on the specific sound clip used in this video: #awholenewworld.
On the one hand, with top TikTok hashtags, you’ll get more people searching for the term. But you’ll also be just one post among many.
Niche hashtags might have fewer people searching for them, but the people looking for #sonicthehedgehogfanart will be thrilled to discover your content.Create your own hashtag challenges on TikTok
Encourage people to use your custom hashtag by promoting it with a challenge. In other words: give your followers a specific task to accomplish or ask them to show off something particular. That could be a dance move, a makeover sequence, a dare (someone, please bring back coning), a product demo, whatever!
Get creative, and you could have the next #firsttouchchallenge on your hands.
The TikTok algorithm doesn’t prioritize these hashtags to the same level as those in the caption. But it is still a way to boost discovery in search.Use hashtags to describe your audience
Hashtags don’t just have to be descriptors of what’s in the video or who is in the video. They can also be used to ID who the content is for.
For instance, if you own your own bookstore, tagging your videos #bookworm #booklover or #booktok is going to get you in front of a whole different audience than if you used the hashtag #smallbusinessowner.
Graphic designer Brittany Paige shows behind-the-scenes content from her shop but tags it with relevant hashtags (#tedlassotok, #tedlasso) so that people outside of the #smallbiztok community — namely, the fine people of TedLassoTok — will also have a chance to discover her work.Save hashtags for future use
Find yourself using the same hashtags over and over again? Save time by saving your faves in the notes app on your phone. You can simply copy and paste them into your caption for your next video.
If you’re sharing different types of content that each have their own set of use-specific hashtags, make a few lists that cover all your bases: one for your how-to videos, one for your behind-the-scenes content, and so on.Pop keywords into your caption, too
With Youtube and Instagram shifting from a hashtag-based search strategy to a general SEO one, some social media experts are speculating that TikTok is quietly following suit. Their algorithm, after all, is spooky-good: why wouldn’t their cool robots be able to glean keywords from your description? So, in addition to your hashtags, don’t forget to put some time and care into crafting captions that hit on your keywords and key phrases.
This expanded length of video descriptions allows creators to include more details and keywords. This improves their content’s discoverability in search: suffice it to say TikTok’s powerful search feature is about to get a lot more precise.
How to create a hashtag on TikTok
Want to make your own hashtag on TikTok? Just type your perfect combo of letters and numbers into your caption, post your video, and like magic, you’ve birthed a hashtag out into the world.
For the best chances of other people hopping on board your cool new tag, try to create something with simple spelling that’s easy to remember and self-explanatory. Something that incorporates the name of your brand or product is typically a good idea, like #nespressocoffeecurious
First, some frustrating news. TikTok has replaced the Discover tab in the app with one for your Friends (don’t those fools know I don’t have any TikTok friends?!).
This means that finding a master list of trending TikTok hashtags is a little trickier than it used to be, but certainly not impossible.
Here’s our workaround.
In a browser on your computer or phone, go to chúng tôi and you’ll see a “Discover” section on the left-hand side. Here, you’ll see trending hashtags and sounds. You can also just go straight to chúng tôi
If you’re looking for trending hashtags around a specific topic, however, the app can help with that:
Tap on the magnifying glass (search) icon in the top right corner of the For You Page
Type in your search term (for this demo: “Frankenstein”)
Now that you’re brimming with#hashtagconfidence, go forth and tag fast, tag furious. Show that TikTok just what you’re made of! You’ll be lighting up the For You page and racking up TikTok followers in no time.
Grow your TikTok presence alongside your other social channels using Hootsuite. Schedule and publish posts for the best times, engage your audience, get hashtag recommendations, and measure performance — all from one easy-to-use dashboard. Try it free today.
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Written By Amanda Reed
Updated May 2, 2023 8:06 AM
More powerful than the average Hoover, more versatile than the typical Dyson, and tougher than your pet Roomba, a shop vacuum is a must-have for any household. These cleaning tools can suck up almost anything. But shop vacuums aren’t just for cleaning big construction messes. Even the average homeowner should include one in their armory of cleaning supplies. They can take on even the most hard-to-clean areas, like a fireplace or barbecue pit. A cordless shop vacuum is easily transported out to the car to vacuum impossible corners and crevices between the seats and is powerful enough to pick up the dirt, leaves, and even matted-down pet hair littering the floor of your car. Once equipped with the best shop vac, you can attack any mess thrown at you, whether it’s sawdust in the workshop, a mosaic of Goldfish crumbs under the kid’s car seat, or even the two inches of water flooding the basement.How we chose the best shop vacs
In short, the best shop vac can do just about anything. Sometimes referred to as bucket vacuums, these machines resemble little R2D2s. Used most often in construction, shop vacuums are durable enough to suck up dust, dirt, and most other debris found at a worksite. We looked at reviews, recommendations, conducted user testing, and performed heavy research while on the hunt for the best shop vacuum. We’ve also written plenty about the shop vac’s cousins, like upright vacuums, so we applied some of that knowledge here.The best shop vacs: Reviews & Recommendations
Bear in mind that durability may come with unwieldiness. You might want to go all out with the most powerful shop vacuum you can find, but if a lightweight, portable shop vac is enough to handle the job, you’ll have an easier time maneuvering—not to mention, storing it when it’s not in use. Bigger might not be better, so tailor your choice to your needs. We chose five of the best shop vacs to crank up your cleaning game and have your space spotless in no time.Best overall: Bissell MultiClean Wet Dry Vac
Why it made the cut: This vacuum can power through wet or dry messes on multiple surfaces—you can even detail your car with it.
Capacity: 6 gallons
Weight: 16.1 lbs.
Hose length: 6.5 ft.
Power source: Corded electric
Easy to move
If you want a wet-dry shop vacuum that handles anything, the Bissell MultiClean vac covers all the bases. This versatile cleaning tool comes with a variety of features and functions, including a blowing function for clearing leaves or blowing up inflatables, a wet suction tool, and a toolkit of different brushes for vacuuming various surfaces and crevices. The tank is on wheels for easy movement while vacuuming, and its balanced body keeps it from tipping over when it’s pulled. This machine is sleek and easy to use for both small at-home messes and bigger shop cleanups.Best powerful: Ridgid WD1450 Wet Dry Vac
Why it made the cut: A six-horsepower motor and 14 gallons of storage let you vacuum your entire garage … and then some.
Capacity: 14 gallons
Weight: 25 lbs.
Hose length: 6.8 ft.
Power source: Corded electric
Six horsepower motor
Lots of storage capacity
Easy to maneuver
This Ridgid shop vac’s 6-horsepower motor and top-notch dust filters make it one of the most powerful shop vacs on the market. Its 14-gallon tank makes it one of the larger models available, which is great if you have a big job and want to avoid frequent stops to empty the tank. Despite its size, this large shop vacuum is easy to maneuver thanks to its handled tank and a Tug-A-Long hose that stays locked in during use. Another perk? The powerful motor is made with noise-reducing technology, offering a quieter performance than other brands.
Why it made the cut: This little shop vac packs a powerful punch—good things sometimes come in small sizes.
Capacity: 2.5 gallons
Weight: 5.6 lbs.
Hose length: 4 ft.
Power source: Corded electric
Wall mountable for storage
Easy to carry and transport
Hose length shorter than others on our list
Why it made the cut: No cord or plug? That’s not a problem with this sturdy, compact shop vac.
Capacity: 2 gallons
Weight: 10.1 lbs
Hose length: 6 ft.
Power source: Battery-powered, cordless
Washable HEPA filter
Easy to carry
Full charge only lasts 20 minutes
This highly rated, battery-powered shop vac is great for car detailing and ideal for travel or minor clean-ups. The design of this vac is different from the typical cylindrical tank—this one is rectangular and looks almost like a toolbox. The body is sturdy and doesn’t tip easily, and the box has a handle for easy carry. It yields a strong suction, and you can expect about 20 minutes of continuous use on one battery before needing to recharge.
Why it made the cut: This powerful, budget-friendly shop vac rivals its pricier counterparts.
Capacity: 3 gallons
Weight: 8 lbs.
Hose length: 4 ft.
Power source: Corded electric
Washable and reusable filter
Lots of included accessories
Easy to carry
No casters to move vacuum around
This Stanley shop vac has a 3-gallon tank and a 3-horsepower motor. With more capacity than mini shop vacs, this vac is performance on a budget. While it may not complete a job as quickly as one of the more expensive models with higher horsepower and a larger tank, this lower-priced option has what it takes to clean up any wet or dry mess.What to consider when buying the best shop vacs
Shop vacs come in a variety of sizes and efficacy, so the biggest thing to consider is what kind of performance and capacity you’re looking for. Also, consider shop vacuum attachments: different nozzles may be available for cleaning small crevices or for sucking up that flooded basement, or you may need to buy adapters to use the inflation feature (no more manually blowing up giant pool floats!). You can get pretty creative using your shop vac. Here’s what else we recommend when shopping for a shop vac:Wet dry shop vacs
What really sets shop vacs apart from regular vacuum cleaners is the wet vac feature. Many, if not most, shop vacuums can clear dry and wet messes, which is clutch in some of homeownership’s most difficult-to-handle situations. A wet-dry vac can clean up the jar of applesauce your toddler dropped in the middle of the living room. It can be shoved down the drain in your kitchen sink to retrieve a missing earring. And it can suck up all the water if—shudder—your basement is flooding. A wet-dry shop vac can remove unwanted water from your home, clean out a fish tank, unclog a drain—the list goes on. On top of this feature, many shop vacuums have a blowing function for added versatility—your leaf blower wishes it had that versatility.Power
Shop vacuums come in a variety of sizes and levels of power, so the biggest thing to consider is what kind of performance and capacity you’re looking for. If you’re purchasing a vac for a construction business, you might want to consider at least a 12-gallon shop vacuum with the capacity to clean up larger, heavier debris.
Wall-mounted shop vacuums are powerful and offer excellent filtration and capacity, although their immobility can hold you back without an extra-long hose and fixtures to stretch your reach. When overall suction strength is your biggest concern, look for a machine with high horsepower.Size
Shop vacuums aren’t just for big industrial messes. A small shop vac can be a lifesaver for smaller jobs, like crumbs and pet hair. These lightweight micromachines come as small as 1.5 gallons.
The one caveat to mini shop vacs is that the size and weight may come at the expense of suction, as the small body doesn’t allow for a more powerful motor. We looked for a model that brings the most power in relation to its small size.Battery-powered vs. electric
While most shop vacuums are electric, battery-powered vacs are also available. The electric shop vacs will provide more power for a longer duration of time. Still, a battery-powered vac has the upside of being portable and usable even when you don’t have access to a reliable power source.
On the downside, the batteries don’t last very long, and you’ll be stopping to recharge frequently. Electric shop vacuums will be better for long jobs, like clearing out a flooded basement, but a battery-powered vac is perfect for a quick and easy pickup. Some users recommend them for cleaning up during a long road trip.Budget
Shop vacuums are by nature powerful and versatile, so even a less expensive model will complete a job better than a regular vacuum. The mini vacs are the least expensive models, but you can get a more mid-sized shop vac with a larger tank and more powerful motor at a reasonable price.
A mid-sized shop vacuum, even a cheaper model, ensures you’re ready for whatever small disaster hits your home. For minor floods, clogs, home workshop messes, spills, or pet cleanup (have you ever wished for an easier way to clean the kids’ hamster cage?), a simple budget shop vac will have your home spotless.FAQs Q: How much does a shop vac cost?
The best shop vacs can start at around $30 and reach all the way into the $200 range, depending on their features and capabilities.Q: What’s the difference between a shop vac and a regular vacuum?
It’s safe to say you don’t want to suck up scraps of wood, nails, screws, pieces of metal, or water with a regular vacuum. Not only does a regular vacuum lack the power to suck up big pieces adequately, but it’s also likely too small and delicate for heavy debris. The shop vac’s powerful motor and its larger, tougher hose are made to handle those nuts and bolts, and its tank can take in water. On the other hand, the regular vacuum is only made for reasonable amounts of dirt, dust, and crumbs in the home.Q: Can you use a shop vac as a regular vacuum?
You can use a shop vac as a regular vacuum, and accessories and attachments are available to make that easier. However, a regular upright vacuum is easier to move across floors and rugs to clean up day-to-day dust and dirt. While you can substitute the regular vacuum for a shop vacuum in a pinch, they’re best left for the bigger messes that a regular vacuum can’t handle.Q: Which shop vacuum has the strongest suction?
The suction on a shop vac relies on the strength of its motor. The strongest shop vacs have roughly 5-6.5 peak horsepower. Factoring in some other features, like the quality of the air filters and the size of the tank, sets these vacs apart from each other. The aforementioned Ridgid WD1450 and the Craftsman 12007 are notably among the shop vacs with the strongest suction at 6.5 HP and boast 14-16 gallon tanks, making them the strongest shop vacuums for big jobs.Final thoughts on the best shop vacs
A shop vacuum is a versatile piece of equipment—the cleaning equipment you never knew you needed. They provide a quick and easy way to clean up the messes you once thought were impossible. Make a list of the features that are most important to you—Do you want them to be portable? Is power the biggest factor? Do you need a shop vac for a car?—and determine which is the best shop vac for you. It’s hard to go wrong, and many affordable options are available. This is a purchase you won’t regret. Happy cleaning!Why trust us
Popular Science started writing about technology more than 150 years ago. There was no such thing as “gadget writing” when we published our first issue in 1872, but if there was, our mission to demystify the world of innovation for everyday readers means we would have been all over it. Here in the present, PopSci is fully committed to helping readers navigate the increasingly intimidating array of devices on the market right now.
Our writers and editors have combined decades of experience covering and reviewing consumer electronics. We each have our own obsessive specialties—from high-end audio to video games to cameras and beyond—but when we’re reviewing devices outside of our immediate wheelhouses, we do our best to seek out trustworthy voices and opinions to help guide people to the very best recommendations. We know we don’t know everything, but we’re excited to live through the analysis paralysis that internet shopping can spur so readers don’t have to.
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