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Editor’s Note: SEJ is a press partner of Authority Rainmaker 2024, and received press passes in exchange for event coverage. 

Day one of the Copyblogger was fantastic, and I was really looking forward to the speaker line up for day two. (If you missed it, you can read my recap of day one here.) I have to say, second day speakers did not disappoint. Here is a recap of all the speakers.

Sally Hogshead: How to Perform Witchcraft: The Art and Science of Fascination in Your Marketing

Sally is a branding expert, professional speaker, and the CEO of Fascinate, Inc. Before the conference began, I took her “How to Fascinate” assessment, which asks a series of questions about your personality to tell you which characteristics make you most engaging to others.

She starts with an example about Jager, everyone’s least favorite shot. Most of the people in the crowd had tried Jager, but almost everyone admitted to not really liking the taste. Yet, the company has grown its sales nearly 40% year after year. How is it that a company who everyone loves to hate continues to grow?

The answer is fascination.

Sally says people are actually buying the toxic experience. We’re buying that “Oh god, can you believe we just did that?” experience. Which, from a branding perspective, is completely counter intuitive. According to Sally, our personalities have qualities like Jager, which set us apart.

“Different is better than better. It is not enough to be the best if no one cares.”

Brands can either have the biggest marketing budget, or they can be the most fascinating. Sally goes on to give an example of starting her first marketing firm in Venice Beach, California, which was not such a nice area.

Having your office in a bad neighborhood couldn’t possibly be a selling point, right? In fact, they used it to set themselves apart, by passing out parking tags that said “Please don’t slash my tires, I’m visiting Robaire and Hogshead” and Christmas cards featuring picture with their gang member neighbors.

According to Sally, you have nine seconds of interaction in order to fascinate a person. She suggests being completely authentic and focus on being yourself, which makes it is easier to get hired and create the life you want. Instead of trying to outdo someone else, be different.

Customize your message to the people you most want to work with and don’t worry about the rest (those who don’t want what you sell). 

Sally stated clients don’t hire you because you are balanced, they hire you because you are extraordinary in some way.

Your browser does not support the audio element.

Danny Sullivan: The State of Search Marketing in 2024

Danny Sullivan, the CCO of Third Door Media, and co-founder of Search Engine Land, discussed the future of search and what marketers can expect to see in the next few years.

As the world of search and technology shifts, there is a lot of new things to consider, including the different ways people can discover your business. In order to stay competitive, you need to pay attention and make sure you show up in these locations. It’s no longer just about search.

According to Danny, the future may well be predictive search, where Google gives you answers before you even search. For example, you pull out your phone to search and Google says “Hey, I see you are in Germany, here is the exchange rate, here is how you say thank you in Germany, here’s the time where you are. ”

Takeaways

Don’t believe any one tactic is magic bullet – beware of shiny objects

Know fundamentals: this stuff does not change, and will stay the same over time.

Invest in quality content

Build an audience, not links

The more you SEO just for SEO, the less effective it will be.

All those SEO factors have a human touch at their heart.

PEO, or people engine optimization: “Does this tactic make sense for a human being?”

Michael King: Perfect Starts: How to Get More of the Right Traffic

Michael gave a high energy presentation about how and why you should perform a site audit. He offered detailed, actionable information you can actually use to get the most out of your content.

According to Michael, content is not king, your customer is, which is why audits are essential. The first thing a site audit will help you discover is holes in your funnel.

If customers aren’t finding the content from you, where are they finding it?

Asking this question will help you discover where you are leaking link equity, what is already performing well, what you should make more of, and what your content strategy is missing.

Factors to consider when doing a content audit: 

Personas: Who is your audience?

Journey Maps: What are the series of needs users go through?

Analytics: How are users actively using your content?

Ultimately, Michael says you need to remember that different content serves different needs. For example, it doesn’t make sense to measure an infographic based on sales, But it does make sense to measure a buyers guide on sales.

Example of Filling Content Goals

Michael gives an example of a company called chúng tôi which had plenty of content in the explore/booking phase, but was missing content in areas farther down the funnel like prepare, travel, arrive, stay, depart, problem, and report. Creating content in those areas caused an immediate increase in revenue.

For each piece of content, Michael says you should ask the following questions:

On a scale of 1-3 how good is this content?

On a scale of 1-3, how likely is a user to be able to complete a business goal?

Would someone go out of their way to link to this article?

What are the obstacles to conversation?

Tools Michael suggests for performing a content audit: 

Joe Pulizzi: This Six Steps to Building a Massive Audience with Content

Joe is the founder of Content Marketing Institute, an entrepreneur, speaker, author, and podcaster. In his presentation, Joe studied and reversed engineered some of the most successful blogs in the industry.

Here are the steps he says it takes to build a successful blog:

Find the Sweet Spot

The sweet spot is where your passion and knowledge connect. Take what you know and what you love, then combine them. Joe gives the example of Backyard Poultry – a guy who build a multimillion dollar company based on teaching others how to raise chickens in their back yard. Yeap, there is a market for just about everything.

Content Tilt

Start by creating a content marketing mission statement by answering these questions:

Who is your core target? (if you have multiple personas it can get watered down. Focus)

What will be delivered?

What will be the outcome for the audience?

Use the answers to inform each and every piece of content you create.

Building the Base

Joe says building your base is all about keeping it simple:

One content type

One main platform

Consistent Delivery

Long Period of time

According to Joe, this is all it takes to build a successful blog.

Harvesting the Audience

To harvest your audience you should focus on subscribers, and less on social. Joe says he expects social to become less and less valuable in the coming years.

Diversification

The next step, Joe says, is diversifying your content. And there are two ways to do it:

Personal: Blog, book, public speaking

Business: Digital, in print, in-person

Monetization

Always look at ways to monetize, but remember it may take a while before you are able to. Joe says you will likely want to monetize quickly, but hold back and build the audience first.

Sean D’Souza: How to Sell Less and Make More The Case for Raising Prices

What do clients want? They want value, they don’t want cheaper prices. Are you considering lowering your prices? The consequences: work twice as hard and experience the loss of expertise. With less money, you can’t go to conferences, can’t buy new software, and you can’t buy training services.

We sell on price, but the customer buys on value, and information increases value. 

The Yes-Yes System

Instead of offering a yes-no offer (do you want to buy, or don’t you?), Sean introduces the concept of a yes-yes system. This includes a product, or a product + bonus. People are often willing to pay for an upgrade, and the bonus shifts the focus, becoming more important than the product itself.

Check list of Yes-Yes:

Core products are exactly the same, no variation.

Must have bonus: regular coffee, premium: coffee plus muffin.

Price difference cannot be more than 15%

MUST HAVE BONUS: Something the person really wants with their heart and soul.

Won’t customers get wise to this strategy? Sean says yes, but the bonus is so strong, they will buy anyways.

My favorite takeaway from Sean’s presentation:

You should raise prices so you can gain experience and give better value. (Better software, more training, etc.)

Note: here’s a list of all the resources Sean mentioned in this presentation.

Joanna Lord: How to Create a Culture of Testing For Maximum Growth

Joanna Lord is marketing leader, tech mentor, and the VP of Marketing at Porch, a start-up. She’s also a Professor of Advanced Digital Marketing University of Washington. And she loves testing – a lot.

61% of companies carry out less than five tests every month. – Bryan Eisenberg

So, knowing that , how do we build a testing culture? Joanna says you have to start with letting employees be wrong – you can’t develop a testing culture without people knowing they can be wrong with out being fired.

Principle 1: You need to invest in a testing culture; you need the buy in.

Success looks different for everybody, but you need everyone to buy in – from hourly employees to the c-suite executives.

Principle 2: Empowerment demands freedom.

Your company must be wiling to give both monetary investment and executive support. Then, stop speaking in abstracts and switch to speaking in next steps.

Principle 3: You need to see it to believe it.

Your company needs to talk about testing and the results often.

What Porch does:

Weekly test round-up

Open every update

Open every meeting

Fully resourced testing team

Principle #4: Humble trumps hippos

Testing idea’s shouldn’t only come from the highest ranking member in the room (hippos).

Principle #5: Every fire needs a fuel

To build a testing culture, you must allow testing boldly without reservation.

Final takeaway: What you learn about what doesn’t work can save you just as much as what does.

Customer Experience Versus Conversion Optimization: Which Works Better With Scott Stratten & Ryan Deiss, Hosted by Brian Clark

This session was a debate panel between Scott Stratten, President of UnMarketing, and Ryan Diess, Founder of chúng tôi which was hosted by Brain Clark, the CEO of Copyblogger.

This was an intense session debating which is more important: customer experience or conversion optimization? It was a fast paced session with more than a few barbs thrown! Here are a few points from both sides of the arguments.

Scott Stratten: Customer Experience

We hate getting cold called, but we want to get better at it. Instead, you should put yourself in front of customers so when they need the product, they buy from you.

Selling doesn’t end with the sale. The best way to get future sales is to make the customer ecstatic about the current sale.

Ryan Diess: Conversion Optimization

This whole idea of content didn’t exist before, instead, marketer’s focus was on the conversion front. While today content comes first, Ryan says if you don’t quickly give an offer, customers lose interest.

Some people might get mad if you send them too many emails, but most people don’t care. They are focusing on their life, and eventually something they like might show up.

Henry Rollins: Final Keynote

I was looking forward to Henry’s presentation above all the other speakers, which is really saying a lot! He is a punk rock legend, epic writer, and a well-known spoken word artist who pioneered DIY marketing. Henry’s presentation was free form, so there wasn’t a specific topic thread to follow. So, here’s a few of his most standout quotes.

On Being Bold

Dare to step out of the cubicle. You are brave and bold enough to avoid the cubicle at a job you hate that will kill your soul.

You are just a little person in a sea of the world. Flip that fear, use it as a rocket booster to succeed.

On the Black Flags

The Black Flags was DIY on growth hormones. We were not only not accepted, we were hated by government and law enforcement. We didn’t see anyone helping us, so we were DIY.

We were bold to the point of savage.

On Integrity and Owning Your Products

When you want someone to pay for it, it better be good. You are taking money out of their kid’s mouth. You better deserve it.

The business end of DIY is a means to protect the integrity of the thing I was producing.

Stay honest. Make good things for people.

No one cares, so either you come in guns blazing – here it is, doing it to death – or you don’t do it all.

You want to do it, just do it. You have to come at it armor plated. Keep your integrity and your honesty at the forefront and you will prevail. It may not be in the exact fiscal quarter that you want, but you will.

I get up everyday angry – mad at everything I haven’t done yet, every country I haven’t been to yet.

I’m AARP, right? Shouldn’t I be getting up at 4:30am and getting in line for an early bird breakfast? What is there to do in life but to do one thing, and then another, and then another. Do good things and to add to someone’s life.

Final Thoughts on Copyblogger Authority Rainmaker 2024

A huge shout out to Brian Clark and Jessica Commins of Copyblogger for putting together a fantastic conference. I was really impressed with the quality of speakers, and the friendliness of all attendees.

I’ll leave you with this epic photo SEJ Social Media Manager Debbie Miller and I took with Henry Rollins.

You're reading Recap Day 2: Copyblogger #Authority2024

Daily Authority: Samsung Exynos 2100 Chipset Thoughts, Ces 2023 Day 2, More

Samsung Exynos 2100 is here

Supplied by Samsung

Samsung Semiconductor has just announced its new 5nm Exynos 2100, the latest and greatest SoC to do battle with Qualcomm, and the processor that will power the company’s upcoming Galaxy S21 series in many regions.

Samsung will continue offering the latest Qualcomm Snapdragon 888 flagship processor in the US, mostly because of Qualcomm’s CDMA modem patents.

The only time Samsung hasn’t done recently so was in the Galaxy S6, when it packed its own Exynos chipset with all models of the device.

The problem recently has been that Qualcomm’s flagship Snapdragon processors have been roundly beating the Exynos options, both in performance and efficiency, leading to a gap between US-model Galaxy devices, and Exynos models offered around the globe.

That all came to a head where Samsung decided to abandon its custom “Mongoose” CPU development, and join the likes of Qualcomm and Apple and pay Arm for its CPU blueprints.

The Exynos 2100 is the first chipset without Samsung’s maligned custom CPUs, and now being made on a 5nm process with the same CPUs found in the Qualcomm Snapdragon 888, the performance and efficiencies should be closer.

But of course, it’s not that simple, so let’s take a look at what Samsung Semiconductor announced.

“Let me explain…”:

First, you should know that I’m taking most of this from Gary Sims and Hadlee Simons, who published an Exynos 2100 article and video explaining what you need to know, and a comparison between the Exynos 2100, and how it stacks specs-wise against the Snapdragon 888, Huawei Kirin 9000 and Apple A14. As always, Gary makes it easy to follow at a rapid pace!

More details: The chipset sports a 1-3-4 configuration of Arm CPUs inthe same setup as the Snapdragon 888: one big Arm Cortex-X1 core clocked at 2.9GHz, three Cortex-A78 CPU cores at 2.8GHz, and four Cortex-A55 cores running at 2.2GHz. The idea with this configuration is to employ the right CPU or CPUs for the right task, only involving the X1 core (which consumes more power) for serious performance demands, for example. Also: Samsung has clocked its CPU cores more aggressively, but there’s more to performance than clock speeds.

“Samsung says the new CPU setup enables a 30% boost to multi-core performance over the Exynos 990. The Korean brand also points to the 5nm process as being crucial, saying it enables 20% lower power consumption or 10% better overall performance.”

On the graphics side, the Exynos 2100 adopts the new Mali-G78 MP14 GPU. Samsung is claiming up to 40% better graphical performance as a result. This GPU is also found inside the recently announced mid-range Exynos 1080 chipset, albeit with fewer cores (Mali-G78 MP10).

There’s also the integrated 5G modem and the AI cores: the integrated modem offers sub-6GHz and mmWave capabilities, top out at 5.1Gbps downlink, while mmWave speeds top out at 7.35Gbps.

Samsung says its machine learning silicon is now a tri-core NPU that boasts 26 TOPS of power, over the 15TOPS in the previous generation chipset.

There’s also new camera hardware support: offering 200MP camera support, 8K/30fps recording, 8K/60fps playback, AV1 codec support, 4K/120fps recording, and up to six cameras, with concurrent data from up to four sensors.

In the hand, though:

That’s a lot of detail, and for more, the comparison piece digs into the specs, differences, and similarities between the chipsets on the market today.

But most of that is on paper discovery. What will matter most is how each expected Galaxy S21 performs: previously, Snapdragon Galaxy vs Exynos Galaxy comparisons used to be a no brainer win for the Snapdragon device, something that did matter day-to-day for battery life and long-term performance if you bought the Galaxy S20 in Australia or Germany and so on. People want to pay top dollar and get the best.

I don’t expect Samsung to touch on it at all tomorrow during its S21 launch — it’s something it would probably rather leave to enthusiasts to worry about than introduce to a general audience.

But the hope is the differences will be small enough not to matter.

Also: Samsung’s next flagship Exynos processor will have an AMD GPU, so expect 2023 to be just as interesting again for chipset silicon; which is not something we can say all the time.

And it could well mean that Samsung may eventually get into desktop-grade processing, perhaps for Windows Arm-based computer with its CPUs and AMD GPUs?

Roundup

🍎 Apple is revealing …something this morning, with Tim Cook appearing on CBS morning TV with Gayle King to talk about something “bigger and better” than a product announcement, and related to a new initiative. Speculation is it’s something COVID-19 or vaccination-related, rather than anything new with iOS or services. One thought doing the rounds: Apple stores become vaccination sites? Apple Wallet storing proof of vaccination information in a useful way? Who knows. Anyway, you’ll see it on CBS This Morning …this morning (Twitter).

🍏 Also, Apple held talks with EV startup Canoo in 2023, as the “secretive” push into EVs gets a little less secretive. The detail is that Apple was interested in the scalable EV platform (The Verge).

📲 Leaked Oppo Find X3 Pro images show the phone’s ‘microscope’ camera (Android Authority).

🆕 Nvidia GeForce RTX 3060 announced, offers Ampere power for $329, and the RTX 30 series is coming to laptops as well (Android Authority).

💻 CES 2023 Day 2: Acer launches five new laptops, including refreshed Predators and more (Android Authority).

🍟 A wrap of what’s new from Intel and AMD at CES 2023 (Android Authority).

📦 Nvidia and AMD address the great GPU shortage, and there’s not a lot of great news (The Verge).

🚁 GM surprises with Cadillac eVTOL air taxi at CES 2023 (CNET).

📺 I missed this yesterday: new LG 2023 TVs will integrate Stadia and GeForce Now, as the step towards gaming natively within smart TVs (and eventually, no console hardware?) continues, arriving mid-2024 (TechCrunch).

🎧 Anker takes aim at Apple’s AirPods Pro with the Soundcore Liberty Air 2 Pro (Android Authority).

🦊 Mozilla brings its VPN to Mac and Linux, for $5/month (Engadget).

👕 Facebook has asked employees for caution by not wearing company-branded clothing or logos in public due to the risk of incidents or attacks due to the political crisis (The Information).

💳 VISA is calling off the $5.3B Plaid acquisition after the DOJ pushed back, as Plaid stays private and enormously important for fintech. Future: IPO? SPAC target? (TechCrunch).

⛓ The old story of people losing access to their stash of Bitcoins is back and freshly told in this Times piece, and you really have to feel sorry for some people. I lost some Bitcoin too when formatting a laptop! (NY Times).

🌆 Just in case you thought Elon Musk was the only person investing in a wild future and possibly not quite investing enough in the issues we face right now like greenhouse warming: Saudi Crown Prince asks and answers: What if a city, but it’s a 105-mile line? Called THE LINE, it is truly unusual and perfect for Weirdness Wednesday but I’ve popped it here (Gizmodo).

♨ “My quest to survive quarantine—in heated clothes”: “When I take the dog for a walk, the heated clothes are unusual enough to elicit questions from strangers, but I dream of a world where heated gear is a household staple rather than a novelty. It rules.” (Wired).

Clearly, it’s an oddity for Marvel, and there’s an excellent deep dive into what it’s all about from The Guardian, which spoke with Marvel Studio president Kevin Feige, Elizabeth Olsen (Scarlet Witch since 2014), Paul Bettany (who continues his role as Vision), and WandaVision’s director Matt Shakman.

Some quotes:

WandaVision’s director Matt Shakman puts the period faithfulness down to a “sitcom bootcamp” he put the cast and crew through. A longtime director of It’s Always Sunny in Philadelphia … he was determined the series should avoid the pitfalls of parody.

“The shows had to be authentic,” Shakman says. “That meant doing the homework of just watching a lot of old television. But then, even more fun, we got to talk to people who worked on these shows. We tracked them down.” … The lighting was authentic. The lenses were authentic. And Marvel didn’t even blink when Shakman suggested a live audience, even though it required countless phone confiscations and NDAs.

The big question: will it work? 

“…Marvel seems to be rewarded for taking big risks,” [says] Bettany. “Reinventing what Thor was with Taika Waititi directing was a huge swing. And they’ve done it again with this. They didn’t want to just do the same old thing. What I will say is, as it progresses, our series has more special effects shots than Endgame, which is an unbelievable number of special effects.”

Anyway, there’s plenty of MCU related stuff in the read, so if you’re into that, it’s a rich vein.

And, good news: the early reviews and reactions are dropping for the show (Junkee), and say things like “big strange but good,” and “funny, clever, creepy, and above all, sort of tragic.”

Cheers,

Tristan Rayner, Senior Editor

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App Recap: Facebook’s Graph Search Launches On Iphone, Mastercard’s Apple Pay Ad And More

App Recap welcomes you to Monday. Our daily column that helps make sense of the latest iPhone, iPad and Mac apps, games and media on iTunes is back with tons of goodies, discounts, software news and more.

We also feature a new Apple Pay television commercial by MasterCard featuring Gwen Stefani and a huge update to Paper by Fifty-Three while casting spotlight on a holiday-themed update to The Sims FreePlay and the latest Star Wars: Commander refresh that features Luke Skywalker and Darth Vader.

Updates

Blink Keyboard 1.6 [Universal: Freemium] — Set keys with translucent effect in Theme Builder and choose a set of your desired languages. Also sports centre letters if not showing alt-characters, the default iOS keyboard theme to support dark theme and translucent background and French support, sans the next word suggestion.

Bokeh Lens 1.3.4 [iPhone: $1] — UI bug fixes for iOS 8 and a fix for the bokeh image scaling issue on the iPhone 6 Plus.

Clear 1.6.1 [Universal: $5] — This update fixes a couple of issues. The team has “a lot more to share” with you in 2024.

Cut the Rope 2 1.3 [Universal: $3] — Meet Om Nom’s new friend Ginger and play through dozens of new levels in the Bakery.

Disney Movies Anywhere 1.3.0 [Universal: FREE] — You can now use Google’s $35 Chromecast HDMI dongle to wirelessly stream all your favorite Disney movies to your big screen TV.

Fast Camera 6.99.3 [Universal: $5] — This version should finally fix all reported crashes.

GarageBand 2.0.6 [Universal: FREE] — Stability improvements and bug fixes.

Google Docs 1.1.6 [Universal: FREE] — Supports viewing and editing text in tables, has revamped accessibility support to use system standard text editing controls as well as enhancements to reading and editing when using Braille displays, better VoiceOver with Bluetooth keyboards and support for the iPhone 6 and iPhone 6 Plus screen resolutions.

Google Maps 4.1.0 [Universal: FREE] — Bug fixes and automatic re-routing when a road closes along your original route.

Google Sheets 1.1.5 [Universal: FREE] — The app has added enhanced support for the iPhone 6 and iPhone 6 Plus screen resolutions and contains bug fixes and performance improvements.

Google Slides 1.0.5 [Universal: FREE] — You can now insert, move, resize and rotate textboxes, shapes and lines. Also, enhanced support for the iPhone 6 and iPhone 6 Plus screen resolutions and fixes and performance improvements.

Goblins vs Gnomes expansion for Hearthstone: Heroes of Warcraft [Universal: FREE] — The first expansion pack for Blizzard’s card-battling game has arrived with 120 new mechanical-themed cards, including an all-new “Mech” minion type (both neutral and class-specific) that can be controlled with special weapons and volatile abilities.

Get the new cards by spending your in-game coins at the same price as old expert packs. Last but not least, players can now craft new Goblin vs Gnomes cards. The expansion pack is only available in the U.S., with a release in other countries coming over the next day. More here.

Hundreds 1.43 [Universal: $5] — The game now has full native support for the iPhone 6 and 6 Plus display sizes.

Joy of Cooking [Universal: $7] — Includes a special Holiday Guide to inspire your cooking during December festivities.

Monument Valley 2.2.2 [Universal: $3] — Apple’s iPad Game of the Year 2014 got refreshed with iOS 6 compatibility, general improvements and fast performance.

Over 2.7.3 [Universal: Freemium] — This popular software for adding text and artwork to your photos now comes with three frosty fonts (Frontage Bulb by Juri Zaech, Selfie Black by Maximiliano R. Sproviero and Silver Regular by Emil Bertell) and four Festive Art Packs (Holiday, Christmas, Winter and Festivus). You can save 60 percent on these with the Winter Bundle In-App Purchase.

Paper 2.2 [iPad: Freemium] — New features now available in Paper and Mix include Color Picker (sample colors from the canvas and save them to your palette), Swap Background Colors (drop a color on to the canvas and swap out background colors without losing your drawing), Global Search (find and follow anyone on Mix by name/email) and Connect with Friends on Tumblr, Twitter, Facebook and your Mix contacts list.

You can also explore Santa’s workshop in the North Pole, wrap your Sims in festive spirit with Christmas outfits and throw Sim Town’s biggest party with everything you need to bring in the New Year with the Party Pack containing new decorations, wallpapers party hats and more (unlocked during the Resolution Solution Quest on December 28).

Spotify Music 2.1.0 [Universal: FREE] — The Discover experience, which was recently revamped on the iPhone, is now available on the iPad, too.

Star Walk 2 1.2.0 [Universal: $3] — One of Apple’s Apps for (RED), Star Walk 2 gained a new gallery for constellations, better models for some of the satellites and The Planets, a new feature available as a one-time $1 In-App Purchase upgrade.

The Planets includes 3D models of the inner structure of the planets (you can zoom in and out, spin and explore the layers) with the names of the mountains, volcanos of Venus, craters on Mercury and so forth. You can read exclusive stories of exploratory missions and see the spacecraft models, objectives and results, real-time positions of active orbiting spacecrafts.

Finally, there are high-resolution maps of Mars, Venus and the Moon. If you have purchased All-in-One pack, you can pick up The Planets update at no cost. As a bonus, Santa will be appearing in the sky nearing the holidays in Star Walk 2 so you can track his way along the ecliptic.

Star Wars: Commander 2.3.0 [Universal: Freemium] — You can now fight mercenaries on Er’Kit with Luke Skywalker (Rebellion) or Darth Vader (Empire) in Campaign #4 and recruit them to your faction when you reach HQ8. Deploy Luke and Vader in battle and use their special abilities to deal an extra blow to enemies.

New units are available at HQ8: Jetpack Trooper and AT-TE (Rebel), Jump Trooper and AT-DP (Empire). Defense missions now have randomized enemy spawn directions—fortify your base and there are new opportunities to unlock rewards from past campaigns through the Event Store. Plus, many improvements and fixes.

Storehouse 1.7.2 [Universal: FREE] — The visual storytelling app, now in Chinese.

StumbleUpon 4.1.0 [Universal: FREE] — At last, the app has rolled out the iOS 8 extension allowing you to submit content using Safari’s Share menu or by copying the link to the clipboard and adding it directly to the app.

Top Camera 4.9 [iPhone: $3] — Now with iOS 8 support.

Transit App 3.3.1 [iPhone: FREE] — Now with Uber intergration in both the Nearby and Trip Planner views. View real-time ETAs for public transit and Uber side-by-side (swipe for options), see if Uber is surging right from its Nearby Cell, compare A-to-B journey times with estimated wait times, check out fares for Uber trips. Your first Uber ride up to $30 is free.

Type Nine Keyboard 1.0.1 [Universal: $1] — You can now double tap 1 to insert comma and space, hold down “1” to toggle manual input and “0” to insert several different symbols and smileys at the same time. A space is now inserted automatically when tapping a suggestion and you can make combined words by tapping “1” to end the current word suggestion. Also new: additional smileys (now arranged by Most Used)

Yelp 9.0.0 [Universal: FREE] — The team gave the Nearby & Friend feed a complete facelift on the iPhone, check it out.

Miscellaneous

Yahoo announces Mobile Developer Conference — Yahoo’s first-ever developer conference is kicking off February 19, 2024 with a focus on a suite of developer tools to “help devs better understand their users and improve, grow and monetize their apps.”

MasterCard and Gwen Stefani in Apple Pay ‘Priceless Surprises’ — MasterCard today rolled out a new 30-second TV commercial featuring musician Gwen Stefani and Apple Pay, promising new “Priceless Surprises” to cardholders paying with their MasterCard with Apple Pay.

We’ll be adding more items to App Recap throughout the day so make sure to revisit the article after lunch and before nap time for additional not-to-be-missed deals, discounts and new arrivals.

Best Memorial Day Apple Deals 2023

Last Updated on May 29, 2023

The best Memorial Day Apple deals 2023 can offer are now within your reach. With discounts on Apple products being notoriously elusive, Memorial Day sales present a unique opportunity for you to get your hands on the coveted iPhone, iPad, or MacBook at a slashed price.

We’re here to guide you through the sea of discounts to ensure you get all these rare deals.

Best Apple Memorial Day deals

Here are our top apple deal finds this Memorial Day. We’ve scoured hundreds of products to find these top picks.

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Editor’s pick

20% off

Apple iPad Mini (6th Generation)

A15 Bionic chip, 8.3-inch Liquid Retina Display, 64GB, Wi-Fi 6, 12MP front/12MP Back Camera, Touch ID, All-Day Battery Life – Space Gray

Best Deals

Save $100 @ Amazon

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Where to find the best Memorial Day Apple deals 2023

Scoring the best Memorial Day Apple deals in 2023 may require some thorough browsing. Amazon and Best Buy often offer discounts on a variety of Apple products, from iPhones to MacBooks. But, for the most exclusive deals, consider checking out Apple’s own online store. They occasionally surprise customers with enticing Memorial Day deals you won’t find elsewhere.

How to find the best Apple deals 2023

Finding the best Apple deals during Memorial Day 2023 requires some planning. Start by determining which Apple products you’re interested in and your budget. Whether you’re looking for the latest iPhone, a MacBook Pro, or an Apple Watch, having a clear idea will help you stay focused.

Check out major retailers like Amazon and Best Buy, as well as Apple’s own website. While Apple doesn’t often offer major discounts, they occasionally bundle freebies with certain purchases. Also, consider checking out certified refurbished products on Apple’s website. They come with a one-year warranty and can be a great way to score a deal.

Best Apple deals 2023: FAQs What time of year does Apple have the best deals?

Apple rarely discounts its products, but you can sometimes find deals during major holiday sales events, such as Black Friday or Cyber Monday. Additionally, Apple has been known to offer Back-to-School promotions during the summer, often bundling a free product like AirPods with the purchase of a Mac or iPad. However, for the best deals on Apple products year-round, your best bet is to check authorized third-party retailers like Amazon or Best Buy.

More Memorial Day deal pages

Best Prime Day Rtx 3070 Pc Deals

Best Prime Day RTX 3070 PC deals

Upgrade your gaming experience with these 3070 prebuilt deals

Fancy reforming your gaming firepower with an RTX 3070 PC? Of course, you do! So we hit you up with the best RTX 3070 PC deals. But before you hit that “buy” button, hold up a minute, partner. You don’t want to miss out on the best deals, do you? Again, of course, you don’t! Because apparently, everyone likes us, we’ve got the insider scoop on the hottest RTX 3070 PC deals. Armed to the teeth RTX 3070 PCs, in their full power, at prices slashed so thin you wonder how will the retailers profit. So, we welcome you to the promised land of incredible RTX 3070 PC deals – ignore them at your peril.

Best Prime Day RTX 3070 PC deals

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Please, don’t go wandering aimlessly through the vast, dusty plains of the internet in search of the perfect RTX 3070 PC deal. It’s a noble effort, but why go through all the pain? Right here, we have a map that will lead you straight to the treasure! First stop, our favorite specialized pre-built PC sellers: iBUYPOWER and Maingear. These guys are on top of the game regarding pre-built PCs and the hottest deals on them. And it’s only natural that RTX 3070 PCs are an integral part of their business. Their popularity mixed with not-that-high costs is irreplaceable. 

Alas, where would we be without our Amazon and BestBuy? When the specialized boys above run out of steam, these larger-than-world retail giants are ready to hop in and give you an RTX 3070 PC deal of the century. Trust us, with options this vast, you’ll hit the bullseye for certain.

Best RTX 3070 PC deals: FAQs

Do I need an RTX 3070 PC to play the latest games?

No, you don’t necessarily require an RTX 3070 PC to play the latest releases. Of course, if you don’t have a PC right now, you won’t be able to play without it. If you don’t plan on changing a PC though, a 3070 graphics card is definitely a good investment if you want to solidify your gaming setup and have a great now, and decent one in the years to come, graphics card.

Can I upgrade my current PC to have an RTX 3070 graphics card?

It’s a matter of your current PC’s hardware specs. To run an RTX 3070 graphics card, you need a compatible motherboard with a PCIe 4.0 slot, a power supply with high enough wattage to support the card, and ample cooling to keep everything running smoothly. If your current PC has trouble meeting these requirements, then it’s probably time to upgrade some of your components or consider building a new PC from scratch.

Best 3D Printing Ideas For Valentine’s Day

Did you become the proud owner of a new 3D printer over the holidays? Or maybe you’ve been 3D printing for a while now. Either way, whether you’re printing with a filament printer or a resin printer like the AnyCubic Photon Mono X or the extremely high-resolution AnyCubic Photon Mono X 6K, you’re perfectly positioned to print Valentine’s Day gifts for the people you love. 

We’ve compiled some printable Valentine’s Day gift ideas below. With some of these designs, you can put your skills to the test by customizing the 3D models while others are ready to print with few to no adjustments.

Table of Contents

We’ve scoured sites like Makerbot’s Thingiverse, MyMiniFactory, Prusa, Instructables and Cults to find designs that will make great DIY gifts for Valentine’s Day.

1. Conversation Hearts

While the debate rages on over whether candy conversation hearts are delicious or disgusting, everyone will agree that these 3D printed conversation hearts are the perfect way to ask your loved one to be your Valentine. Print a whole bowlful! In fact, print the bowl, too!

2. Heart-Shaped Ring Holder

Anyone who takes their rings off at night will appreciate this heart-shaped jewelry and ring holder. You might agree with the maker, GregSpilman, as he quotes the classic song, “What the world needs now is love, sweet love!”

3. Heart Gears

This three heart gears design comes from Thingiverse maker, Emmett, who’s an aerospace engineer working at Google. This design has been favorited over 11,000 times! The moving gears are a perfect way to tell your Valentine how well you fit together. Aw. And if you’ve waited until the last minute, check out this remixed design that takes less time to print from urbanatwork. He recommends using ABS filament but also includes some tips for anyone using PLA.

4. Box of I Love You

I love you in a box! Wait, that didn’t come outright. Maker Natalie Cheesmond a.k.a. 3DPrintBunny has put together a great Valentine’s Day Gift in a Box. You can download the design from MyMiniFactory and enjoy a 3D-printed Valentine’s Day.

5. Heart Shaped Box

When Kurt Cobain sang, “I’ve been locked inside your heart-shaped box for weeks,“ perhaps he was talking about this Valentine’s heart box design from maker Devmiser! If you prefer the design to go all the way through the lid, then grab this alternate version from the Prusa website.

6. Mayan Lotus Flower Pendant

Jewelry is a popular Valentine’s Day gift, and this Mayan lotus flower pendant, available on Thingiverse, fits the bill. The designer, Cesar Rodriguez (ideaz3d), recommends using PLA filament to print this design, and you can switch filaments halfway through to create a two-color version.

7. Spiral Heart Pendant

Put this spiral heart pendant on a chain, and you’ve got yourself a romantic Valentine’s gift! Grab the STL files from Jose Narvaez on MyMiniFactory.

8. Customizable Lithophane

Lithophanes are among the coolest things you can print with 3D printing technology. Hang them in front of a light source, like a window or a lamp. This customizable lithophane design lets you add any photo you want. Use a photo of you and your special Valentine, and this will make a great gift.

9. Heart Wings Cookie Cutter

This Heart Wings Cookie Cutter is part of the Valentines Day’s Collection from OogiMe. You can find tons of other designs for 3D-printed cookie cutters, including this teddy bear. Just make sure you use a food-safe material like PLA without additives.

10. Valentine Heart Tealight Candle Holder

Tealight candles can help you set the right mood for your Valentine’s Day date. This heart-shaped tealight candle holder on Thingiverse will look perfect on the tabletop during your romantic dinner.

11. Valentine’s Day Heart Vase

Instructables is a good place to look for 3D printing designs because in addition to the design files, you’ll also get a tutorial, something that many of the other design repositories don’t include. This heart vase will look great with real roses or 3D-printed roses. If you have a webcam you can set up near your printer, try creating a timelapse video of this Valentine vase being printed using OctoLapse. Use Vase Mode, and you’ll love the results. 

12. Heart Bookmark 13. iLove U Signal for iPhone

This one’s pretty clever. Project your love onto a wall with this iLove U Signal for mobile phones. You hold the printed piece in front of your phone’s flash to project the heart on a wall. 

14. Heart Ring

If you print this knotted heart ring, be sure to customize it first so it’s scaled to the size of your Valentine’s finger.

15. Bow and Arrow

Embody the spirit of Cupid with this working Valentine’s bow and arrow. It’s powered by a rubber band, and the creator, muzz64, says depending on what kind of rubber band you use, the bow can shoot the arrow over five meters! 

16. You’re My Person Keychain

This keychain declares your love for your sweetie. The design, from user Idea Lab on MyMiniFactory, doesn’t use supports, so if you’re having problems with bridging, this design will still print just fine. 

17. Gift Boxes Galore

Whichever Valentine’s Day gifts you decide to print, consider printing a gift box to put it in. This Butterfly Puzzle Box requires the user to locate the hidden key and then find the keyhole. Also, check out these customizable 3D printable boxes from Instructables and this beautiful and intricate box available from Mohamed Ayobe on MyMiniFactory.

3D Printing Ideas for Every Holiday

Valentine’s Day isn’t the only holiday you can enhance with 3D prints. Check out ideas for Thanksgiving and the winter holidays, too!

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