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Get your ticket to SEJ Summit Chicago at the Super Early Bird price! Register here before midnight this Friday and save $225.

After the success of SEJ Summit Santa Monica on April 13th, Search Engine Journal is ready to announce the agenda for SEJ Summit Chicago on June 23rd at The Navy Pier.

SEJ Summit 2024: “A Day of Keynotes” is an intimate search marketing conference that features a full day of curated, keynote-style presentations by top marketing thought leaders. A wide array of search topics will be covered such as SEO, social media, content marketing, paid search, UX, CRO, Google Search, and soft skills such as cross-functional influencing and team management.

Each event is composed of eight sessions, four moderated Q&A panels, and over three hours of high-quality networking opportunities. A cocktail reception, lunch, and snack breaks are included.

SEJ Summit presentations contain no pitches, no product demos, and no sponsored content. Just actionable information designed with search and digital marketers in mind.

SEJ Summit Chicago Speakers and Sessions Gary Illyes: Google Webmaster Trends Analyst, Google

Google & AMP–A Better Mobile Experience: Gary will explain what’s next for Accelerated Mobile Pages and what it means for big data.

Tune Up Your SEO: Do you field dozens of requests from your team to add “just one more beacon” or “one more tracking pixel” to your site for yet another random piece of software that you probably don’t need? Every single extra call, extra ping, and extra script decreases the speed and performance of your site. Carolyn’s session will cover the importance technical SEO and speed/performance tuning and how it can help you build a mean, lean SEO machine.

Managing Your Big Site: At massive e-commerce companies, SEO can be a huge challenge. With thousands of product pages and hundreds of niches, staying on top of your SEO game across the board (and across departments) can be a struggle. Brent’s session will provide actionable tactics big brands should use to manage and improve their SEO.

Surviving the Search Plateau: 3 Tactics to Bring Your Website’s SEO Visibility to New Heights: After following all best practices and fine-tuning your strategy, many businesses find their SEO plateaus. Jordan’s session will help you break free of that plateau and take your site to the next level. By igniting your content, expanding your reach, and recycling good SEO habits, you can re-energize your search effort to put your SEO visibility back on the up-and-up.

Erin Everhart: Lead Manager, Digital Marketing, The Home Depot

The Psychology of Marketing: Erin’s session will dive into the psychological side of marketing. She will discuss what types of emotions trigger purchases, how UX experience relates to how we market, and how all of these issues can be implemented into your SEO strategy.

Lessons From the Newsroom: Why Search and Social Should Utilize Principles from Journalism: Amy Vernon of Daily Dot looks at search and social through the lens of a journalist and explains how key strategies for success in the newsroom can be applied to digital marketing. She will also share how and why SEOs should be concerned with audience engagement in 2024.

Integrating SEO & Content Strategy to Exceed Customer Expectations: SEO and content marketing shouldn’t be an either-or game. Working together, these two strategies become the killer recipe your brand needs to succeed. Using real-life examples from his experience at Grainger, Akin will walk us through how his team implemented a data-driven SEO strategy into their digital content process to give their customers what they want.

For information on SEJ Summit New York, visit our event page here.

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Featured Image: Image by Paulo Bobita

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Looking For Football Betting Predictions? Here’s What You Don’t Know

Many people all over the world are interested in wagering on football because the sport is a lot more popular than almost everything else. Available on all bookmakers worldwide, there is always an event that people can wager on.

The different football predictions are a popular and fun way for fans and analysts to participate in the sport. They allow them to learn more about certain things and decide whether it’s worth betting on them. The bad news is that most users do not have the chance to use an of the top-tier predictions when wagering. As a result, they often decide to bet on something that’s not worth it.

Although you can come across a wide range of football betting tips, not all of them will be worth it. In fact,the majority of the things you will find online are written by people who are not experts. However, they use trustworthy words and try to make it seem as if they’re experts when in reality, they aren’t. Let’s learn a couple of interesting facts about the predictions.

If you decide to trust someone, you need to learn more about this person’s history

Even though there are all kinds of tips for betting on football, as mentioned, most of them are not good. Not only will you not learn anything, but they may even trick you into wagering on something you don’t want. In other words, those kinds of tips can cost money.

To avoid them, you need to try and learn as much information about the given person as 

possible. Feel free to search his name in Google, check the given site’s reputation, and do all sorts of other things. Some of the best tipsters are freelancing, but many of them prefer working for larger companies because this allows them to reach out to more people.

You will always find tips for the big leagues in Europe

There is no arguing that people who want to bet on football online will often choose one or more leagues from Europe. Despite the fact that the sport is popular in many other places all over the world, Europe is home to the best teams, competitions, and players. Naturally, most websites also focus on it.

Since we’re on the topic of football betting tips, it’s worth knowing that all people focusing on these things will provide some information for the hottest European leagues. In other words, you will find details about the matches from the Bundesliga, La Liga, English Premier League, Serie A, and so on.

Sometimes, tipsters will only provide information about the big clubs in these divisions. However, there’re many cases where users can also find details about all matches. 

The tips focus on specific types of markets

It’s no secret that some of the world’s biggest online bookmakers can provide people with a wide range of betting markets. There are instances where users can choose from more than 1000 options for random football events, which is really impressive. The bad news is that most tipsters do not focus on everything because this will take too much time. Instead, they only provide tips for some of the more popular markets you can come across.

There are different options out there, but most of the tips we have come across are for things like the FT score, Over/Under, and the different Handicaps. The latter are the most popular options because these markets are known for providing much better odds, especially if people decide to wager on the underdog.

We’ve Been Predicting Eclipses For Over 2000 Years. Here’s How.

Imagine. You are an ancient human and your reliable and faithful sun suddenly and unexpectedly goes dark. This terrifies you. You think, ‘What if it never comes back? Oh gods, WHAT HAVE WE DONE TO DESER…oh, it’s back. Phew.’ But then, over the years, it keeps happening. You begin to lose trust in the sun’s loyalty and start recording when these events happen. Centuries go by and eventually enough of a pattern has built up that early civilizations are able to predict when these crazy events might occur.

“The idea that it’s not just random is pretty incredible,” says Jonathan Seitz, an associate professor of history at Drexel. “The Mesopotamians figured it out first in part because they had a habit of writing things down. They were doing this because they felt that these things had meaning—they weren’t just random natural phenomena.”

With records stretching back to about 700 BC, Mesopotamians were able to determine the length of a Saros Cycle—the interval between when the Moon, Earth, and Sun line up for an eclipse. A cycle happens once every 18 years, 10 days (11 days on leap years), and eight hours, tracing a shadow on the Earth. That extra eight hours means that the position of the eclipse shifts over time as the Earth rotates.

Though ancient astronomers wouldn’t have been able to monitor all iterations of a Saros cycle (eclipses can occur in the middle of oceans or uninhabited areas), they were able to figure out parts of the timing well enough to know when one might strike. But at this point in history, they just knew the when. Why and how would have to come much later.

Greek life

Enter the Greeks. For thinkers like Aristotle and others, it wasn’t enough to know that something was happening. It was equally as important to know why it was occurring. “The Greeks became very interested in causation,” Seitz says. The meaning of the eclipse was less important than other factors: “For them, you don’t understand something until you can explain it.”

Greek observations helped figure out how planets move and that the shape of the Earth is a sphere. Without telescopes, they still thought of the moon as a luminous heavenly body, vastly different from our rocky home, but they figured out its relative motion compared to Earth. And even though they thought that the Earth was the center of the Universe, they figured out that an eclipse is the shadow of a new Moon cast by the sun onto the Earth.

Techniques developed by Aristotle and Ptolemy to understand eclipses were in use all the way up until Copernicus and Newton stepped on the scene hundreds of years later.

“That’s not to say that nothing happened in the intervening time,” Seitz adds. People kept building on ancient cultures’ knowledge, accumulating more data, and starting to refine techniques during the Middle Ages. “In the Islamic world in particular, they paid a lot of attention to astronomy and astrology, developed astrolabes to take angles in the heavens, and tried to refine the system,” Seitz says.

Later, thinkers like Tycho Brahe built giant quadrants to make more accurate measurements of the movement of the Sun during eclipses, and some people used techniques to measure the eclipse that we still use today. “They did use pinhole cameras in the medieval period, which lets you measure the magnitude of the eclipse a little better,” Seitz says.

Europe was far from the only place to notice that eclipses were happening. China developed their own eclipse predictions at around the same time as people in the Mediterranean, paralleling the discovery of the patterns of eclipses thanks to their long history of record-keeping. There is evidence that the Mayans also had ways of measuring eclipses, but virtually all their records were brutally destroyed by conquistadors during the European invasion of the Americas.

Modern Times

“The method we use now is based on something that people came up with in the 19th century” Ernie Wright, a visualization expert at NASA says. The people who started using more modern calculations to predict the eclipse paths were Friedrich Bessel and William Chauvenet.

“Bessel came up with the basic math that we use around 1820, and Chauvenet put it in its modern form in 1855,” Wright says.

Today, we’re able to get even more specific, thanks to our understanding of the shape of the moon. The moon—contrary to every elementary-school drawing you ever labored over—is not in fact, shaped like a banana or a perfect sphere. Like the Earth, it has mountains and valleys that make its shape a little rough around the edges, and that means that it’s shadow is uneven as well.

“19th century methods assume that he moon is smooth, and assume that all observers [are] at sea level,” Wright says. “You have to make those simplifications when you’re doing it on pencil and paper.”

From the late 1940’s until 1963, an astronomer named Charles Burleigh Watts spent countless hours mapping out the variations that appeared on the moon’s surface, focusing on the landforms that appeared on the outer edge of the moon as seen from Earth. His detailed maps helped eclipse predictions get even more precise. Suddenly, the shadow of the eclipse wasn’t an oval, it was a many sided polygon with each angle aligning with a valley on the Moon’s limb.

Then, NASA took it up a notch. The space agency’s Lunar Reconnaissance Orbiter built on Watt’s work, and captured the topography of the moon in detail that would have been impossible to get from photographs of the moon taken on the ground.

Wright took that data about the shape of the moon, the topography of the Earth, and the positions of the sun, Moon and Earth to create an incredibly detailed and accurate accounting of where the eclipse shadow will pass across the United States.

This eclipse is expected to be the most viewed total eclipse in history. And after humanity has spent thousands of years of watching and recording eclipses, there’s still plenty that researchers hope to learn.

“We’ve been talking recently about the fact that there is some uncertainty about the size of the Sun,” Wright says. “It turns out that eclipses are [a] very sensitive method of measuring the radius of the Sun. The Sun’s radius is about 696,000 km. But if you change that radius by 125 km, you change the duration of totality by a full second.”

As you look up where the path of the eclipse is, and marvel at how modern science figured out exactly when, where, and how a shadow traveling at speeds between 1400 mph and 2500 mph crosses the country, spare a thought to all the generations of people who helped make that possible; from the observers who didn’t know what was happening over hundreds and hundreds of years but still bothered to write down what they saw, to the people who built the modern satellites that made this year’s eclipse maps so accurate. It took all of them to get to where we are today.

Secure Boot Stopped Working? Here’s How We Fixed The Issue

Secure Boot stopped working? Here’s how we fixed the issue

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Potential solutions to fix Windows 10 Secure Boot

Windows 10 Secure Boot is an important module in Microsoft’s operating system as it helps reinforce your PCs security by blocking malware and other potentially unsafe programs from accessing the boot partition during startup.

The UEFI( Unified Extensible Firmware Interface) specification’s functionality indeed effectively replaces the conventional BIOS by checking the signatures of various pieces of boot software such as UEFI firmware drivers (Option ROMs), EFI applications, besides the operating system.

This makes it a handy component to have running during the Windows 10 system start-up process.

However, sometimes the computer displays secure boot failure errors when attempting to complete the involved checks and the PC fails to start.

This could be because of compatibility issues such as a recently installed hardware like a graphics card being incompatible with Secure Boot.

So how can you troubleshoot the secure boot failure windows 10 issue? Well, there are several working solutions as discussed next.

Secure Boot Failure Windows 10 Error: Suggested Fixes Fix 1: Turn Off Windows 10 Secure Boot

Even though it could leave you exposed, turning off the UEFI secure boot disables its processes so the problem won’t arise.

Steps:

Force shut your PC by long pressing the power button.

Now switch on the computer and access the BIOS This is by typically pressing a specified key on the keyboard during the boot-up sequence. The commonly used BIOS access keys are F1, F2, F10, F12, and Esc depending on the manufacturer and computer model.

Now locate the Windows 10 Secure Boot setting mostly found under Security.

Using the right key, change it to Disabled.

Save the changes, exit, and retry boot.

In certain instances, you may have to additionally change other firmware to enable legacy support and load the Compatibility Support Module (CSM).

An Alternative Way To Disable Secure Boot

This method works only if your PC can boot..

Overall, since you disable Secure Boot via the PC’s BIOS menus, the procedure of disabling it varies among PC manufacturers.

This means you may have to refer to your manufacturer for assistance if the above highlighted steps don’t work.

Also note that re-activating Secure Boot after this may need you to factory reset your PC so perhaps you can attempt the other solutions first.

Again be cautious when adjusting the BIOS settings as a small misconfiguration can cause further startup trouble.

— RELATED: 5 best Windows 10 boot repair software to revive your PC in 2023

How To Re-enable Secure Boot

Assuming that Windows 10 went back to normal after disabling secure boot, you may desire to reactivate secure boot.

Here is how:

If the PC denies you the option to enable Secure Boot, do a factory reset (see the steps later).

Fix 2: Use System Restore

Next is to try and run a system restore so as to undo the changes that may have triggered this error so proceed with the following steps:

Expert tip:

Alternatively, we recommend using third-party software designed to initiate a complete system restore and optimize your device.

This type of tool performs this complex action automatically, without harming your user data in any way.

Fix 3: Reset The PC

Next is to try and run a system reset so as to undo the changes that may have triggered this error so proceed with the following steps:

Steps:

Fix 4: Run Startup Repair

Windows 10 startup repair is another utility that has been known to help with the secure boot failure windows 10 problem.

This tool attempts to fix specific bugs making your operating system to refuse to load.

Run startup repair as follows:

Fix 5: Run SFC

If Windows 10 is still returning the secure boot failure windows 10 error, try to use the handy SFC (System File Checker) to work on driver files or app files triggering the fault.

You will go via command prompt.

Steps:

If all goes well, your computer will shortly be back up and running.

Fix 6: Recover Windows 10 From The From a System Image

It’s also possible to get rid of the said issue by Restoring Windows 10 from the system image recovery tool.

This requires you to have created and saved a Windows 10 system image- essentially a replica of your hard drive settings- either in a USB DVD or external USB hard disk.

You can also create a Windows 10 image file from another computer as follows:

Steps:

How To Use The Image

Fix 7: Perform A Clean Install of Windows 10

If all fails, it could be time to do a fresh installation of Windows 10. And while this will take more time than the previous solutions, it’s 100% guaranteed to work. For a step-by-step guide on how to clean install the OS, follow the instructions listed in this guide.

You will, of course, need to reinstall everything including hardware drivers.  You can always your files from the backup in the chúng tôi folder.

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Which Macbook Should You Buy? Here’s How The 2023 13

After launching an updated MacBook Air with the new Magic Keyboard back in March, Apple released its new 13-inch MacBook Pro today with the same improved keyboard and a few other updates. Not sure which MacBook to pick up? Read on for a detailed MacBook Pro vs MacBook Air comparison to make the right decision.

The headline features of the new 2023 13-inch MacBook Pro are a doubling of the base storage (now 256GB) and the switch from the butterfly keys to the more reliable scissor switch Magic Keyboard. That means the whole MacBook lineup now features the tried and true Magic Keyboard. However, there are a few other hardware updates with the new MacBook Pro worth considering before making a decision.

While rumors suggested this update could have landed with a larger 14-inch screen size, that didn’t end up in the cards this time around but there are a number of small tweaks like up to 32GB of RAM and available 10th gen Intel quad-core processors (although it’s, unfortunately, the 8th-gen Intel chips for the lower-priced 13-inch 2023 MacBook Pro models).

I/O

Same as the previous gen, compared to the MacBook Air, you’re getting the Touch Bar with the new 13-inch MacBook Pro and 4 USB-C/Thunderbolt 3 ports on the higher specced models compared to 2 on the Air.

Strangely enough, with the lower-priced 13-inch MacBook Pro models, you’re stuck with 8th gen Intel chips which mean no support for 6K displays (e.g. Pro Display XDR). So if future-proofing is important to you, make sure to upgrade to a 10th-gen chip.

2024 MacBook Pro and MacBook Air I/O Comparison

Hardware

On the hardware side beyond the curious Intel chip situation, we’re looking at a base SSD storage of 256GB with capacities going up to 4TB now for the high-end 13-inch models, both great new options for both the base and specced up models.

You can also custom order the 13-inch MacBook Pro with up to 32GB of RAM.

As for the FaceTime camera, it’s still got the same low-res 720p one as the Air and 16-inch Pro. And no Wi-Fi 6 here.

As for the higher-end 10th-gen Intel processor choices, you naturally do get more powerful options than the 10th gen 1.2GHz in the latest MacBook Air. Just make sure to choose carefully there for your needs and avoid the 8th gen chip models if you want to hold on to your machine for a while or would like 6K display support.

A couple more upgrades include the stereo speakers having “high dynamic range” as well as Dolby Atmos support like the 16-inch MacBook Pro. The triple-mic setup also has directional beamforming.

2024 MacBook Pro and MacBook Air Hardware Comparison

Display

For the 2023 13-inch MacBook Pro Retina display, the two main differentiators when compared to the MacBook Air are the 500 nits brightness (400 for Air) and P3 wide color support.

2024 MacBook Pro and MacBook Air Display Comparison

Battery Life

The new 13-inch MacBook Pro lands with up to 10 hours battery life for wireless web and movie playback. That’s 1-2 hours below the MacBook Air and 16-inch MacBook Pro.

2024 MacBook Pro and MacBook Air Battery Life Comparison

Dimensions

For dimensions, the new 13-inch MacBook Pro is just slightly thicker and heavier than the previous version (thickness increase due to the Magic Keyboard).

MacBook Pro and MacBook Air Dimensions Comparison

Wrap-up

Now that Apple’s entire MacBook lineup has been updated with the reliable Magic Keyboard, it’s a great time to upgrade your Mac.

Weighing the defining features of the 2023 13-inch MacBook Pro like the Touch Bar, up to 32GB of RAM, brighter screen with P3 wide color, and more powerful 10th gen Intel chip options should help you narrow down which MacBook is right for you.

But for a lot of use cases, the 2023 MacBook Air offers a great value that should handle average computing needs with plenty of power and speed. The MacBook Pro definitely has its place but you’ll likely only need it if you’re doing more demanding tasks like video editing and rendering, working with big data sets, and other similar intensive workflows.

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Data Is The Weakness Of Artificial Intelligence And Here’s Why

Achilles Heel in Artificial Intelligence is Data Silos. Here’s the why of this analysis.

Sometimes when you install tools and software, it doesn’t mean artificial intelligence will appear. It requires preparation and, most importantly data. According to a new study, many firms are failing to gather and comprehend the appropriate data needed to create AI and machine learning algorithms. According to the research of 150 data executives commissioned by Capital One and Forrester Consulting, organizations struggle with data silos, explainability, and openness. They claim that machine learning deployments and results were hindered by internal, cross-organizational, and external data silos. The majority of respondents, 57%, think that data silos exist between data scientists and practitioners, and 38% agree that these silos must be broken down within the company and with partners. Working with vast, diverse, complex data sets is difficult, according to 36% of respondents.

The Achilles Heel of AI may very well be data, according to analysts in the field. Ajay Mohan, principal, and AI and analytics head at Capgemini Americas, claims that there is a lack of data literacy that is stifling progress. Achieving this level of literacy, according to him, entails “understanding the value of data and knowing how to modify and use it to create value.” He notes that a common problem for many businesses is that they “often lack the proper personnel, such as data scientists, data engineers, or technology-oriented subject matter experts to look at the business difficulties and the potential for data to unlock solutions to these challenges.”

Additionally, quantifying business value or ROI for another data-driven activity is frequently challenging. In addition, Mohan notes that many end users are lacking in this fundamental skill. “Challenges using data from diverse legacy systems and sources that can make it cost-prohibitive to construct really significant AI applications” should be included in the list.

Additionally, there is “inertia within firms” that needs to be overcome in order to move toward data literacy, connection, and human abilities. According to Krishna Tammana, chief technology officer at Gupshup, “They are either investing and not realizing the value or not investing enough time and money to make it successful in data management systems.” High-quality data, which many firms lack, is a must for effective AI. However, giving AI systems complete access to data could be problematic since it could introduce bias and incorrect information. According to Peter Gordon, worldwide head of AI product at Hogarth Worldwide, “We evaluate every adoption of new AI discoveries through the prism of ethical responsibility.” “We carefully consider how to prevent abuse and damage that can be brought about by algorithms that have an inherent bias in the training data. This is more of a matter of due diligence than a problem, but it will understandably slow down adoption.

There are some use cases where data has been successfully tapped into, so not everyone is losing out. According to Tammana, “There have been some specific use cases with the correct quality of data that are performing well.” Customer engagement via conversational AI is one area where we see it gaining a lot of traction. There is much room for improvement in the existing environment for consumer involvement. We have observed improved conversions, retention, and brand recall using AI-powered tailored dialogues.

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