Trending February 2024 # Google Says Goodbye To Wave # Suggested March 2024 # Top 4 Popular

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Say so long to Google Wave. The search giant killed the ambitious collaboration software despite what it said were “numerous loyal fans.”

The Wave project was kept under wraps until it’s surprise debut at Google’s I/O developer conferencein May 2009. In a blog post Wednesday, Google admitted that while it was excited by Wave’s potential, it was never sure how broadly it would be accepted.

“Developers in the audience stood and cheered. Some even waved their laptops,” Urs Hölzle, senior vice president of operations and a Google Fellow, said in the blog. “We were equally jazzed about Google Wave internally, even though we weren’t quite sure how users would respond to this radically different kind of communication.”

The Google Wave application offered real-time communication in the browser, including character-by-character live typing so users could see each instant message being created before it was sent. Wave also let users “playback” the history of changes to a document or communications session from within the browser.

Initially, Wave was only available in a developer preview test version and later as an invitation-only beta. It was only a few months ago in May that Google made Wave available for freeto anyone. But the early returns apparently convinced the company it was time to move on.

“But despite these wins, and numerous loyal fans, Wave has not seen the user adoption we would have liked,” said Hölzle.

Another issue that may have sealed Wave’s fate is that it wasn’t the only collaboration tool Google was promoting. The company’s mainstay Google Apps offers document sharing and chat functions and the newer Google Buzz also offered real-time status updates and communications.

Analyst Maribel Lopez said she wasn’t surprised by the news of Wave’s demise.

“The Google Apps suite was going in the same direction and it didn’t make sense to have two efforts there and Buzz totally overlapped,” Lopez, CEO and founder of Lopez Research, told

“It wasn’t anchored to anything else,” she added. “Microsoft and IBM do well in collaboration because they can offer services that are anchored to email and can make the case for enhancing collaboration. But I think Google was having a tough time convincing people they needed another full tool that was separate from what they already had.”

Hölzle said Google will stop developing Wave as a standalone product, but plans to maintain the site at least through the end of this year. The company also plans to extend Wave’s technology for use in other Google projects.

“The central parts of the code, as well as the protocols that have driven many of Wave’s innovations, like drag-and-drop and character-by-character live typing, are already available as open source, so customers and partners can continue the innovation we began,” the post said.

For current Wave users, Hölzle said Google plans to work on tools designed to help them easily “liberate their content” so that it remains accessible.

According to a Google spokesperson, no one involved in the Wave project will be laid off as a result of its closure. “No one will be losing their job,” he said in an emailed statement.

David Needle is the West Coast bureau chief at chúng tôi the news service of chúng tôi the network for technology professionals.

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“Wifi Type Pulsed Radio Wave Technology Helps Coverage” Says Srikanth Sola

Impact of environmental pollution, particularly air pollution has a significant impact on the physical and mental health of the people. Air purifying technologies are very conspicuous in the market but only a few have a realistic effect in bringing down the pollutant concentration. Devic Earth, a Green-tech company, with its ‘Pulsed Radiowaves’ technology Pure Skies has maximum coverage just the way Wifi technology provides. Analytics Insight has engaged in an exclusive interview with Srikanth Sola, Director, CEO, and Co-founder, of

1. Kindly brief us about the company, its specialization, and the services that your company offers.

Devic Earth is a green tech company based out of Bangalore. In 2023, Devic Earth was born. Our product is called Pure Skies. It is a pulsed radio wave-based technology to mitigate ambient air pollution. Devic Earth is the first scientific air purifier that improves air quality by 33-90% over large areas at the lowest cost per unit area.  

2. With what mission and objectives, the company was set up? In short, tell us about your journey since the inception of the company.

After the research and development of more than a decade, from 2008 to 2023, Pure Skies by Devic Earth came into being and we made our motto of “Clean Air for All” a reality. We developed and tested our product to make sure it was safe, reliable, and robust for real-world conditions.  

3. Kindly mention some of the major challenges the company has faced till now.

Pure Skies is a disruptive green technology that combats ambient air pollution using pulsed radio waves in the WIFI spectrum to accelerate the natural clearance of particulate pollutants such as PM10 and PM2.5 in the air. It works on the scientific principle of dry deposition whereby minute particles of dust settle in the ground. Our technology mitigates ambient air pollution. Since we’re the first ones to provide clean air as a service, it was difficult to make people aware of the problem of air pollution and its severe health and economic impacts, which are intangible in comparison to other tangible forms of pollution, for example, water pollution.  

4. What is your biggest USP that differentiates the company from competitors? 5. What is the edge your company has over other players in the industry?  

Features that make Pure Skies stand out are its large area of coverage, high efficacy, and affordability. Most of our competitor technologies can only cover a limited area whereas, a single installation of Pure Skies can easily cover several hundreds of acres. This happens through our unique pulsed radio wave-based technology, which works similarly to a WiFi spectrum. Pure Skies is a lab-tested technology and has third-party certification for safety. It works in the WiFi spectrum, which is proven to be safe for humans, flora, and fauna. Our technology accelerates the natural process of the clearance of particulate matter (pm) through dry deposition. With Pure Skies, we have demonstrated results of reduced levels of pm2.5 and pm10, the major and most harmful air pollutants that are invisible to the human eye. Pure Skies significantly reduces levels of pm2.5 and pm10, by 33-90%. This makes our technology an ideal choice for heavy industries, polluted roadways, metro cities, and any other space to combat ambient air pollution.  

6. Which industry verticals are you currently focusing on? And what is your go-to-market strategy for the same?          

We have demonstrated results in both public and private sectors targeting heavy industries such as steel, cement, mining, thermal power plants, and smart cities. Our product has a wide market, both at the local and global levels. We have conducted successful installations and deployments in several sectors across India and expanding internationally with deployments in Chile. Heavy industries contribute highly to the economic growth of the country but are constantly under the fear of plant shutdowns due to crossed regulatory levels of pollutants concentration. We are seeing this positive change happening but there is a huge scope to improve this and move from monitoring only to a solution-oriented approach. We’re expanding nationally and internationally to bring our disruptive solution to such heavy industries and target sectors for the collective interest .

7. Kindly brief us about your role and your journey in this highly promising sector.

Devic Earth and its technology is evolving with constant research and development to live by our mission of ‘saving a million lives a year every day. Being the first of its kind, our technology Pure Skies is working towards attaining the objective of making clean air accessible to all by providing Clean-Air-As-a-Service (CAAS) Our motive gives us a competitive edge over our competitors in the sector. Our technology works on WIFI Spectrum which, according to World Health Organization (WHO) is completely safe for humans, flora, and fauna. Devic Earth usually promises 30 percent improved air quality, but delivers 50 percent or more within 3 months, although the National clean air program aims at a 20% -30% reduction in 5 years.

Say Goodbye To Ineffective Marketing Analytics: The Ai Solution You Need

Are you seeking innovative solutions to promote efficiency and productivity in your marketing endeavors? AI is the solution for you! The availability of sophisticated analytical tools that utilize big data has helped businesses develop more accurate profiles. Moreover, employing AI for marketing analysis helps leverage the power of analytics and consumer profile information. Smart AI technologies know how to reach your clients and send targeted messaging at the best possible time without requiring human involvement from marketing staff members. Learn how Artificial Intelligence in marketing analytics effectively addresses marketing issues, explore popular tools, their applications, and more.

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What is AI in Marketing Analytics?

AI marketing includes technology to automatically make choices based on information collection and processing, market research, and further assessments of customer or economic developments that could affect marketing initiatives.

Suggestion generated through the optimization model helps boost results while decreasing the work pressure for marketing departments.

Must Read: A Comprehensive Guide on Digital Marketing Analytics and How it Can Help Marketers in 2023!

Importance of Marketing Analytics

A good business can only run by knowing about the competition and the consumers. Running marketing campaigns without thoroughly analyzing your competitors and target demographic can be like shooting an arrow in the dark.

Understanding and analyzing your target audience before strategizing a campaign is important. AI Marketing analytics helps marketing teams prioritize their workload accordingly and organize successful campaigns for your business. Here are some of the benefits of marketing analytics:

Understanding performance in the market: Product analytics helps put more effort into the business’s products and study how well these products perform in the marketplace. Businesses can improve their knowledge of their goods’ unique selling points and market opportunities by contacting customers, surveying targeted customers, or including them. Teams may better match items to specific consumer preferences and requirements, boosting sales.

Recognizing the target audience: Analytics facilitate a better understanding of the target audience. Data might contain significant information regarding your consumer base, including who they are, the behaviors they typically engage in, their most challenging areas, and much more.

Staying updated: A business can keep an eye out for recent developments in its sector by using marketing analytics. By monitoring these changes, businesses can adjust a long marketing strategy that aligns with evolving consumer demands and behaviors. Additionally, it supports the development of new business models and encourages new product development.

3 Types of Marketing Analytics

Marketing analytics is a broad term that encompasses the study of the marketing strategies of a business or company. There are majorly three types of marketing analytics:

1. Descriptive Analytics

Descriptive analytics examines historical data to summarize, visualize, and describe key patterns, trends, and relationships. It provides insights into past events and behaviors, helping businesses understand their performance, identify strengths and weaknesses, and make informed decisions. This foundational analytics type focuses on data interpretation rather than prediction or prescription.

2. Predictive Analytics

Predictive analytics uses statistical techniques, machine learning, and data mining to analyze historical data and identify patterns that can forecast future outcomes. It enables businesses to make proactive decisions, reduce risks, and optimize resources by anticipating trends, customer behavior, or market changes. Unlike descriptive analytics, predictive analytics focuses on predicting future possibilities based on past data.

3. Prescriptive Analysis

Check out – A Practical Introduction to Prescriptive Analytics (with Case Study in R)

Data is a very important element of every business and company. Without good data analysis, the marketing team of any business can not succeed effectively in any of its campaigns. Some of the best-known marketing analytics tools are as follows:

1. Google Analytics

This is a clear and simple reporting and analytics application that Google offers without expense. You may utilize it to monitor website traffic, learn what your online customers are streaming from, how people found your webpage, what duration individuals spent on it, and much more.

MixPanel aims to monitor the activities on your webpage, smartphone apps, or goods. By doing so, you can monitor customer activity on your mobile application or website. Additionally, it provides A/B testing and funnels for various iterations of your mobile applications. MixPanel considers that you will add the activities you’ll have to monitor and concentrate on.

Users may keep uniform management over every one of their companies’ marketing initiatives because of the integrations between Adobe Analytics, a component of the Adobe Experience Cloud product line, Adobe Marketing Cloud, and certain other third-party suppliers.

Source: SiliconANGLE

5. Sprout Social

Sprout Social can help you analyze your success in-depth on a specific social media platform or compare outcomes simultaneously across many platforms.

Using this application, you can monitor various metrics in one place, including Facebook Page engagements, Instagram follower count, LinkedIn participation, content effectiveness on Pinterest, and many more.

Subsequently, Sprout Social will compile and publish your statistics in clear, presentation-ready summaries. You could also use premium Analytics and design a report specifically for your company’s KPIs.


Applications of Artificial Intelligence in Marketing Analytics

There are various applications for using AI in marketing analytics, some of them are as follows:

Challenges of Artificial Intelligence in Marketing Analytics

Some of the challenges and limitations of AI for marketing analytics include the following:

1. Data Quality and Quantity

Content or limited information will prevent the AI software from delivering mediocre outcomes. The availability of precise and significant material that may contribute to fixing the current challenge is vital to achieving AI initiatives. Only now, the information businesses supply is accurate, unorganized, unbalanced, and confusing.

Businesses are gathering more information as we grow closer to a world dominated by big data. Stakeholders are responsible for ensuring that obtained data is of a good caliber and also those available data collections are checked. Such a step is necessary for AI findings to be biased, significantly impacting the effectiveness of AI-driven promotional campaigns.

2. Lack of Transparency

Due to the enormous volumes of data AI can compile and evaluate, some of which might be quite personal, others may not trust it. In the public’s eyes, identity fraud and information breaches have various risks.

3. Privacy Concerns

Privacy concerns in AI-driven marketing analytics arise from extensive personal and sensitive customer data use. Inaccurate or unauthorized data handling can lead to breaches, legal issues, and loss of trust. Ensuring compliance with data protection regulations, such as GDPR, and implementing ethical AI practices are essential to mitigate these concerns, preserve customer privacy, and maintain a positive brand reputation.

4. Human Expertise

Human expertise challenges in AI-driven marketing analytics involve the need for skilled professionals to develop, implement, and maintain AI systems. There’s a growing demand for data scientists, analysts, and AI specialists to interpret complex data and make informed decisions. Additionally, integrating AI into existing workflows requires training and upskilling marketing teams, ensuring they understand and effectively utilize AI tools and insights.

Best Practices for Implementing AI in Marketing Analytics

AI in marketing analytics can support your marketing and data teams to a great extent, provided you use it properly. Here are a few functions where Artificial Intelligence can help you:

1. Developing a Clear Strategy 2. Building a Robust Data Infrastructure

High-performance computing equipment is required because AI technologies create such a large volume of data. Running the systems necessary for artificial intelligence or machine learning solutions can be very demanding, and the same goes for the requirement for regular upgrades and servicing.

3. Hiring the Right Talent

Learn how to maximize your AI systems by putting in enough energy and time. Be prepared to recruit the right personnel for the position. Have a plan for how you keep the necessary team together and prevent instances in which only one individual holds the qualifications required to use AI tools.

4. Ensuring Compliance with Data Privacy Regulations

For your AI processes, develop a data protection approach from the beginning. The simplest way to accomplish this is to incorporate data privacy policies directly into your AI products. You may also ensure that AI tools encrypt any personal, relevant information they acquire. It is also important that information is maintained by default using methods that adhere to the access restrictions, encrypting, and other protection safeguards mandated by regulatory structures.

Case Studies of AI in Marketing Analytics Starbucks

Starbucks is among the many businesses utilizing AI for marketing analytics. The business employs predictive analytics to gather and evaluate customer information through its smartphone application and loyalty programs.

The world’s largest coffee company had also employed AI marketing studies to improve the consumer experience to the point where it keeps track of purchase information, including when and what was purchased.

The brand’s AI-based platform- DeepBrew, helps choose new Starbucks locations carefully after analyzing data. It optimizes store labor allocation and even assists in managing inventory in stores.


Starbucks uses artificial intelligence in marketing in a special way because it wants to restore human interaction, which would be lost as all individuals are engrossed in their smartphones.

Although this artificial intelligence marketing campaign concentrates on managing inventory, order management, resource requirements, and other aspects that increase connections between consumers and business partners at Starbucks, it could still be unseen by the consumers.


BMW is genuinely adopting the innovation and putting it at the center of its industrial operations and promotional strategies. It employs big data to drive its marketing, customer service, and design and development processes.

Future automobile designs will be created using predictive analytics. The organization has already developed an AI-enhanced sports car that learns about its user and instantly modifies systems and the interior atmosphere to meet each person.

BMW introduced a smart personal assistant that allows users to interact with their vehicles similarly to how they work with their smartphones. The application estimates traffic patterns, issues alarms, functions as a voice-activated guide, and connects to other applications.

9 Upcoming Trends in Future of Marketing Analytics

Real-Time Analytics: The demand for real-time insights will grow as businesses seek to make instant marketing decisions based on up-to-the-minute data, allowing for timely campaign adjustments and personalized customer interactions.

Customer Journey Analytics: Marketers will focus on understanding the entire customer journey across multiple touchpoints, integrating data from various sources to gain a holistic view, identify pain points, optimize experiences, and drive customer loyalty.

Voice and Conversational Analytics: With the rise of voice assistants and chatbots, analyzing voice and conversational data will become essential for understanding customer intent, sentiment, and preferences, enabling personalized interactions and improving customer service.

Privacy-Compliant Analytics: As privacy regulations tighten, marketers must adopt analytics solutions to ensure data privacy and compliance while providing valuable insights for targeted marketing strategies.

Augmented Analytics: Augmented analytics combines human expertise with machine learning capabilities, assisting marketers in exploring data, uncovering insights, and making data-driven decisions with incredible speed and accuracy.

Predictive Customer Lifetime Value (CLV) Analytics: Predictive CLV models will gain prominence, helping businesses identify high-value customers, personalize experiences, optimize acquisition costs, and prioritize customer retention strategies.

Data Visualization and Storytelling: Effective data visualization and storytelling techniques will continue to be crucial in marketing analytics, enabling marketers to communicate complex insights compellingly and understandably, facilitating decision-making across organizations.

Future of Artificial Intelligence in Marketing Analytics

You can also explore our FREE machine learning course to understand the basics of ML and how it helps businesses streamline their business using performance models.

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Frequently Asked Questions Related

Netflix Network Error Says Wi

Netflix has tons of shows and movies to watch. Since it is a streaming service, it requires an Internet connection to work. Of course, you can also download and watch shows later when you have no connection. Most of us watch Netflix on a TV or other device using a Wi-Fi connection instead of over cellular. This is because Netflix may use a lot of data. How much data you use depends on two things:

How often you watch something on Netflix.

The video quality of movies or shows you are watching. You can customize the video quality. Higher quality, like high-definition, means more data.

According to Netflix, it may use up to 7 GB of data per hour or more. You can watch Netflix on your iPhone or iPad using the Netflix app over Wi-Fi or cellular. I recently attempted to watch a Netflix show on my iPhone, but I could not due to a network error; see the screenshot below. This was because, by default, Netflix is disabled and won’t play when you are connected to the Internet over cellular. Some data plans come with a data cap. If you are in a plan like that, using Netflix, or similar streaming services, may not be a good idea for you. You may end up having to pay extreme overage fees. If needed, you can also manage and limit your cellular usage by changing your device settings.

If you are not worried about using too much data and you wish to watch Netflix over cellular, you can. However, you may see a message saying, “Network Error – You have selected to playback on Wi-Fi only. Go to App Settings to change. (40101)” In this article, I explain how you can change your settings so that you can watch Netflix over cellular on your iPhone or iPad.

Change playback settings on iPhone or iPad

Follow these steps to change the playback settings on your device:

Open the Netflix app on your iPhone or iPad.

Tap your username under “Who’s Watching?” if you have multiple profiles.

Tap your profile icon, located at the top-right corner of your screen.

Tap App Settings.

Tap Cellular Data Usage under Video Playback.

On the Cellular Data Usage screen, you will see four options:

Automatic: This is the only toggle button. If you turn this on, the other options will be disabled. This will let Netflix automatically set the video quality. According to Netflix, under this setting, Netflix consumes about 4 GB per hour. This will allow Netflix to work on Wi-Fi or cellular.

Wi-Fi Only: If you select this option, Netflix won’t work when your phone is only connected to a cellular network. You should choose this if your cellular data plan is limited to a certain number of GBs. A good option for you to avoid overage charges, then, would be to download the shows or movies you want to watch while connected to Wi-Fi, then watch them later when you have no Wi-Fi and are offline.

Save Data: This can be an ideal option. Netflix will work when your device has a Wi-Fi connection or a cellular-data connection. This will use about 6 GB of data per hour. This is the option I choose.

Maximum Data: If you select this, you will be able to watch Netflix in the highest possible video quality, whether connected to cellular or Wi-Fi. This also means that this option uses the most data. This option may even use up your home Wi-Fi if you watch a lot of Netflix because many of them are not really unlimited, as they claim.

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Riding The Meme Coin Wave: Dogemiyagi, Doge & Shib

The Meme Coin Manifesto: Investing in the Age of DogeMiyagi, Dogecoin & Shiba Inu

Meme coins have been making waves, no, tsunamis in the crypto sea, and have now become a staple in the cryptocurrency diet. And perhaps, it’s only fitting to raise a toast to Dogecoin, the original meme coin that started it all—a pup who led a pack, which grew into a multi-billion market housing a community more passionate than a football fan club on a championship night.

Dogecoin however, isn’t the only player in the meme coin arena anymore. New kids on the block, like Shiba Inu (SHIB), and DogeMiyagi (MIYAGI) are also taking the spotlight, pawing their way to stardom.

So, in this piece we’ll be spelunking into the depths of meme coins, exploring their anatomy, their distinguishing characteristics from conventional cryptos, the big dogs in the meme coin market and some burning questions that even Google might struggle to answer.

Meme Coins: High-Risk High Profit

Meme tokens are peculiar creatures. Birthed from internet trends, current affairs, and online memes, these tokens ride the wave of social media hype and sentiment, resulting in a high degree of volatility.

How To Invest In Meme Coins? How $DOGE & $SHIB Investors Made Money?

Imagine you’re on a quest, armed with a treasure map named “Meme Investment Strategies,” and the coveted jewels are Dogecoin and Shiba Inu. How can you dig up this treasure, you ask? The compass, my friend, lies in research, timing, and perseverance.

Before you set foot on this wild ride, you’ve got to know your battleground. Understand the meme coins you’re interested in and their potential to bring innovative ideas to the crypto festival.

Then, timing your moves right is the secret sauce to dancing to the tune of success. It’s like knowing exactly when to leap in that dance-off. Early birds who invested in SHIB and bailed during October 2023 high saw their stakes jump by an astounding 1,000%.

Once you’ve got your dance steps in place, don’t back down. Holding on to your coins can lead to a breakout performance, turning you into the star of the show.

Take a look at our hall of fame: an early SHIB investor turned 55 million into a fortune, and despite the coin dropping 87% from its high, they’re still dancing with the millionaires. And then there’s Glauber Contessoto, who strutted his way to becoming a Dogecoin millionaire in just two months. Talk about a plot twist!

DogeMiyagi: An Undiscovered Meme Gem

Picture this – a coin that combines the charm of ’80s nostalgia, karate, and the power of decentralized finance, sprinkled with some good old humor. This newcomer is the Mr. Miyagi of crypto, teaching you to wax on the profits and wax off the risks!

Now, you might think, “It’s just in presale, what’s the fuss?” Oh, that’s the catch! Remember the golden rule – timing! By investing during the presale, you’re that savvy surfer catching the wave right at the start. This strategy may just be your ticket to riding the crest of profits.

Fueled by a tight-knit community, DogeMiyagi is making a splash with plans to roll out nostalgia-triggering NFTs. If you’ve got a soft spot for the ’80s and karate, investing in this coin will feel like a homecoming dance.

Just as Mr. Miyagi transformed Daniel LaRusso from a scrappy kid to a karate champ, DogeMiyagi is shaping up to be the game-changer in your crypto portfolio. As part of this sensei’s dojo, you’ll not only reap potential profits but also join an exclusive club with diverse perks. Remember, the best treasures are those that you find along the journey!

Beyond the Meme Mirage

In the unpredictable saga of meme investments, you’ve got to play the game with strategy and patience. And who knows? You might just end up on the leaderboard of crypto success stories. Ready for your next dance-off?

So, are you ready to join the dojo and be part of the DogeMiyagi revolution? Wax on, investor-san!

Invest In DogeMiyagi:

Former Fda Official Says Politics Trumps Science

Former FDA official says politics trumps science Susan Wood says pressure from the right blocked Plan B contraceptive

Karen Freund, left, presents a certificate of appreciation to Susan Wood. Photo by Vivian Borek

If the U.S. Food and Drug Administration (FDA) can be swayed by political pressure rather than scientific evidence, is public health in danger?

That’s the question that Susan Wood, then FDA assistant commissioner for women’s health and director of its Office of Women’s Health, asked her employer shortly before she quit last August, after the agency held up approval of the emergency contraceptive pill Plan B, known as the “morning-after” pill, as an over-the-counter-drug, for reasons that Wood believes were primarily political.

As keynote speaker of the annual Women in Medical Sciences luncheon, held at the School of Medicine on March 6, Wood (CAS’89) outlined the way drugs are normally reviewed and approved or not approved by the FDA and talked about how the process was corrupted in the case of Plan B.

At first, said Wood, the FDA review of Plan , which has been approved for sale with a physician’s prescription, was relatively free of controversy, and the drug was unanimously approved for safety by two review committees. Yet when it came time to issue a decision, she said, twice high-level members of the FDA who don’t normally take part in the regulatory process stepped in.

The first application was for approval to make Plan B available over the counter. That plan, she said, was rejected because a study of label comprehension did not include enough young teens. The second application sought to allow the pill to be available over the counter to anyone over the age of 17, and by prescription only to anyone younger. Wood said FDA officials deemed that two-tiered plan so complicated that it would require new regulations, even though other drugs have two-tiered plans without the special rules. Wood acknowledged that rule-making is sometimes necessary, but pointed out that at the FDA it is often a process that takes years. “To throw an application into rule-making,” she said, “is to throw it into a black hole.”

“What is so scary about contraception for adults that makes it necessary to hijack the entire FDA and disregard the opinions of its professional staff?” she asked.

Wood suspects that approval of Plan B was denied in part because of pressure from anti-abortion groups, who harbor a misconception that the drug can cause abortions. “Its only relation to abortion,” she said, “is that it can prevent the need for one.”

Plan B is a contraceptive. “It is not RU-486,” Wood said. “Contraception is widely used across this country. It’s not controversial.”

She also believes that pressure came from activists who wrongly fear that contraception encourages promiscuity. Years of studies have shown, she said, that making contraception available does not influence people to change their behavior and become more promiscuous; the behavior it changes is that people will use contraceptives if it is easy to obtain.

The fate of Plan B led Wood to question whether the FDA could be trusted with its mission of protecting public health. She began to wonder if the agency would make similar moves to block the approval of a vaccination against HPV (human papilloma virus), a sexually transmitted disease that can cause cervical cancer, or an AIDS vaccine.

Wood told the audience that she could not be sure the answer would be no. And, she said, she has heard no recent assurances from Andrew C. von Eschenbach, the new acting director of the FDA.

Karen Freund, a MED professor of medicine and chief of the Women’s Health Unit at Boston Medical Center, shares Wood’s concern.

“If the FDA isn’t basing their decisions largely on scientific evidence,” she said, “then it’s not just a contraception issue, an abortion issue, or a women’s health issue. It’s a public health issue.”

The Women in Medical Sciences series, sponsored by the BU Medical Center, the Center of Excellence in Women’s Health, and the Women’s Health Interdisciplinary Research Center, was initiated to bring prominent speakers to Boston Medical Center and provide a forum for junior faculty and postdocs to meet with senior-level women in the medical community and discuss common areas of interest related to clinical and research work.

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