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The data is in on who the winners and losers are. With this information one can begin to get a feel for the contours of what this update is about.

Preliminary May 2023 Google Update Observations:

1. Thin content powered by external factors losing

2. Local SERPs in Major Flux

3. Aggregators and Directories Winning

4. SERP Features May Be in Flux

Sistrix UK and German Analysis

According to Sistrix, German health related sites are top losers and music related sites are lead the losers in the UK.

 Sistrix Top Winners and Losers Examples of Top Losers -38.03% -33.84%

Examples of Top Winners 116.27% 90.09%

Path Interactive Analysis

Lily Ray from Path Interactive documented 550 winners and losers.

She used the Sistrix US Visibility Index to identify patterns indicating areas in the web seeing the most changes.

Examples of Top Areas of SERP Change

Nutrition and recipes



Drugs, alcohol, and rehab

Science and medical news

Banking and finance

Music and entertainment

Natural medicine


It’s been said that people are streaming less music. So it’s somewhat interesting to see that music related sites and companies like Spotify have experienced a -13.72% drop in visibility, Pandora has lost -2.95% and chúng tôi has lost -15.33%.

Is that a reflection of search trends being mirrored in the search results? Google Trends doesn’t really show that.

As you can see in the 90 day trend for Spotify and Pandora, their trend lines have been fairly steady in terms of searches. The same pattern is visible when viewed as a yearly trend as well.

There are more answers seen in other analyses below.

Examples of top losers include:

Fitness Related

Health -15.50% -15.38%



MarketMuse Data

Content planning and optimization company MarketMuse (MarketMuseCo) has enormous ranking data on search results across millions and millions of keywords. I asked MarketMuse for feedback on what they’re seeing in the search results.

Thin Content

Thin content landing pages that have been able to maintain rankings because of off-page factors and internal link dynamics are having a harder time keeping their positions in competitive SERPs.

In many cases, the pages that the same site owners were using to empower those pages are displacing the landing pages.

Related: WTF Is Thin Content (And How Do You Fix It?)?

SERPs with Multiple Search Intents

In search results where there there are multiple search intents or the Google favored intent in the SERP is not explicit, the cases where weaker landing pages lost ranking positions were quite high.

According to MarketMuse:

“This isn’t a new trend, but it is becoming more and more the phenomenon.”

The takeaway for this ranking issue is to be objective about the pages that lost rankings, particularly if they were being supported by links.

Local Search

Local search results are in a major state of change.

MarketMuse data points to the influence of links in the local search rankings. According to MarketMuse there are two trends:

1. Sites with a high rate of link acquisitions have triumphed in the search results, even if the link acquisition rate seemed unnaturally high.

2. Low quality sites with aggressive high rate of link acquisitions in less competitive areas were also winners.

3. Aggregators and directories in these markets also had wins in the same competitive landscapes.

This is how MarketMuse explains it:

“Our data skews against high lead cost (legal, medical, insurance, financial, high-ticket services) arenas.

But two phenomena we’re analyzing are cases where sites with wildly high link acquisition velocity (unnatural, odd) were rewarded in the updates, especially in the May 7-9 time frame.

In many typically weak competitive landscapes, we’re seeing lower quality sites with high off-page growth have big wins.”

In the legal space, MarketMuse says that big aggregator sites, sites that list and rank legal related sites, are big winners.

According to MarketMuse:

“Check out directories and landing pages for state-wide service providers or the larger regional providers and see if those have grown dramatically. If so, you may be in an area that had higher flux than the normal trends.”

MarketMuse co-founder Jeff Coyle speculated that some of these search results in local search might still change:

“I’d guess that this will be a short term thing and we’ll see rebounds.

For low-quality pages to grow, Google must perceive these entities as being higher value and authority with other measures. When law firms that don’t even serve a region or focus on a particular practice area are now winning a SERP with a landing page/home page, you have to wonder if that that will eventually correct and return to normal.”

I’m not surprised to see volatility in the legal search results. The link situation in that space has traditionally been problematic. That might explain why aggregator sites have risen.

Still, I see this as an opportunity for the legal site that stops chasing what the competitors are doing and creates a strategy that does something different and better. I know it’s not easy, I am speaking from hands-on experience regarding his point.

Related: How People Search: Understanding User Intent

SERP Features

According to MarketMuse, SERP Features may be in high flux. There is more data to review so MarketMuse cautions that their determinations are at this point preliminary. Nevertheless, if you are experiencing volatility in traffic, reviewing for changes in SERP features may be something to look into for answers.

MarketMuse explains:

“We still have more research in process here, but, we’ve seen schema markup and SERP feature changes for months and this update brought some major changes for technology, health, and food sites that we monitor.

One financial site we monitor that was winning SERP features every month with strategic technical approaches saw their first correction with this update.

If you have aggressive schema and are pushing the envelope on getting special placements (even emojis) in the SERPs, you were probably impacted here.”

“If you are reliant on snippets, recipe carousels, or special feature SERP features, find a solution like AHREFs that allows you to do a very quick SERP Feature gap analysis and include that in your research workflow.

If you miss this it will cost you hours of wasted effort trying to understand and attribute where the gains and losses are coming from.”

Preliminary Takeaways

Anytime health sites are impacted, I tend to see that as something that is related to user search intent.

In a similar way, volatility in news site rankings have tended to revolve around issues of credibility and accuracy.  There are different ways of conceptualizing the reasons for a loss.

For example, if a news site loses rankings, it might not be because Google sees the site as less credible or accurate. It could be that Google sees other news site as more credible and more accurate.

When trying to identify why a site lost rankings, sometimes it’s less about what’s wrong with the site that lost rankings and more about what’s right about the sites that gained rankings.

Helpful Resource

Aleyda Solis published a helpful Data Studio template that can help you quickly visualize ranking trends using your own Google Search Console data. The flexible filtering properties helps to drill down and identify possible issues related to a Google algorithm update.

Data Studio Template for Update Analysis


You're reading Google May 2023 Update: What We Learned

Links, Ai & The Google May 2023 Update

Sites with a high rate of link acquisitions were winners in the local search space, according to the results of new research from Jeff Coyle (@jeffrey_coyle) of MarketMuse (@MarketMuseCo).

Coyle also noted that thin pages that were supported by off-page factors like links were also suffering, as if those links were no longer helping.

It’s good to be aware of the change.

But it’s prudent to not make assumptions based on that knowledge.

Coyle did not say that those were the reasons for the changes.

What he described were unusual patterns.

Google Nofollow Hint Changed March 2023

Something to keep in mind is that March 1, 2023 is the date that Google was supposed to begin using Nofollow as a hint for crawling and indexing purposes.

Google was already using nofollow as a hint for ranking purposes, according to Google’s official announcement in September 2023.

A further change was set to happen in 2023. We’re now two months past that date when a change in crawling and indexing has happened.

Is there a connection?

Google has not confirmed any connection.

Link Acquisition Rates and Update Losers

The founder of Link Research Tools (@lnkresearchtool), Christoph Cemper (@cemper), shared an interesting observation.

What he saw was sites with a negative link velocity losing rankings.

Link velocity is a phrase that describes the rate at which a site acquires links.

A negative link velocity trend is the situation when a site is actually shedding links, where links are dropping off.

Every site loses links.

But if a site is relevant then they are also acquiring links.

An active and popular site will naturally acquire more links than they lose.

What Cemper saw was that sites that were losing links at a rate that resulted in a net loss of links were losing in this latest update.

It’s an interesting observation that sites with negative link velocity would be big losers.

In my opinion the link velocity may be a quality of the kind of site that would lose rankings.

But in my opinion, the link velocity itself is probably not the cause of the loss in rankings.

The cause of the loss in rankings might have something to do with why a site has become irrelevant to people.

The questions I would ask is, why aren’t sites no longer linking to these loser sites?

Pandemic Disruption to Search Trends

The question of why nobody is linking to a site is more complicated to answer at this time, because of the pandemic.

For example, many of the big losers in the update were gyms, like Planet Fitness.

Less people might be linking to gyms because gyms are less relevant to people at this moment in time.

I have my doubts that the linking patterns are the cause.

They may simply be a coincidence of this moment in time.

Related: Google Reveals How Search Behavior Has Changed During Pandemic

Fact: Pandemic Can Disrupt AI

MIT Technology Review recently published news that the COVID-19 pandemic has disrupted the search patterns that AI systems are trained on.

MIT says that this has resulted in AI algorithms returning bad results.

According to the MIT article:

“Machine-learning models are designed to respond to changes. But most are also fragile; they perform badly when input data differs too much from the data they were trained on.”

It’s a thought provoking scenario.

Is it possible that Google’s algorithm was updated to respond better to search trends?

Or is Google’s algorithm itself affected from the changed “input data?”

Negative SEO

Nobody checks their backlinks for issues when the rankings are fine.

Why fix something that’s not broken, right?

It’s when things go wrong that a publisher pokes around in their backlinks looking for answers.

And that’s when many publishers are shocked to discover that spam sites have been linking to them with some truly low quality links.

Some sites may actually begin to rank for adult related keywords.

The reality however is that it is highly unlikely that those spammy links are related to losses during a Google update.

I have had many publishers who were Google update casualties come to me after having disavowed thousands of low quality links.

The links were never the reason why they had lost rankings.

The money they spent on disavowing links had been wasted.

The answers to why a site lost rankings, in my opinion, were always due to other factors that had nothing to do with negative SEO.

Google’s John Mueller recently asserted that negative SEO is not a ranking issue.

Not to put more fuel on the fire, but negative SEO is not a reason we have this tool — and I honestly can’t recall a situation where a site ever needed to do a disavow for that. I’m sure there are a handful of cases, but for the most part, it’s totally unnecessary time spent.

— 🍌 John 🍌 (@JohnMu) May 12, 2023

A publisher who has suffered a setback during Google’s May 2023 Update should not assume that negative SEO is to blame.

First, wait another week or so for rankings to stabilize. If rankings do not return then the answer is elsewhere.

Related: How to Identify a Possible Negative SEO Campaign


When diagnosing Google algorithm update ranking problems, it’s important to not make assumptions based on correlations that may be visible, particularly when it comes to links.

Broad Core Updates are so-called because they are many changes to different parts of the algorithm.

One part might be links. Another part might be related to natural language processing.

The thing that you see as a cause might only be a quality of the site and not the reason for a ranking drop.


6 Cool Things We Learned About Android P From Google’s Reddit Ama

After four developer previews and a chunk of stage time at Google I/O, we already have a pretty good idea of what’s in store for Android P when it releases later this summer. For everything we don’t know, however, Google’s engineering team hosted a Reddit AMA, in which they answered as many tough questions as they could about the next major version of Android. Here are the six biggest things we learned.

Share sheets aren’t getting quicker The Android P tablet experience still needs work

The one constant about Android over the years is that the experience on tablets has paled to that on our phones. Unfortunately, that’s not about to change in Android P. While our phones are going to get new gesture-based navigation, Ian Lake explains that the larger-screen Android experience is still being worked on: “Navigation and tablets is actually something I’ve talked to the Material and Chrome OS team quite a bit about. One factor that has considerably influenced the design space for large screen devices has been the introduction of multi-window modes, particularly free-form windows that are fully resizable as you can find on Chrome OS devices. … We’re well aware that there’s more to be done.”

A true dark mode isn’t coming


Android P has a Dark theme (kind of).

In the latest developer preview, we got a new switch in the Display panel called “Device theme.” Once selected, it lets you switch from light to dark mode, which puts a black background on the notification shade and app drawer. Sadly, there are no plans to bring this dark theme to the rest of Android or Google’s apps, as it still has more of a practical use than a aesthetic one: “Night light is less about the classic idea of dark mode (black background and white text) and more about blue light filtering after the sun has gone down,” as Ben Poiesz explained. “We don’t have anything to announce about a unified dark mode.”

Batteries will be smarter and more consistent

Battery life and optimization is one of the major components of Android, both with how long they last and how they work with background apps. Project manager Madan Ankapura emphasized this point when asked about battery optimizations on different phones, saying that Android P will be “providing guidance that is aiming to drive consistency across OEMs.” Furthermore, he confirmed that there will not be a switch for resetting the adaptive battery, which uses AI to learn when to shut down apps and save battery life. Rather, it will only reset after a factor reinstall. However, Ankapura assured users that the system will “learn on a short schedule and adapt quickly so there should never be a need to reset.”

Android might be becoming more like Chrome OS

Over the past year, Chromebooks have gained support for Android apps through the Play Store, but the two OSes are actually much closer than they look. Or at least their development is. As Dianne Hackborn explains, ever since the Android and Chrome OS teams working together to modify the Android app platform to run on Chrome OS, the two teams “have since then been bringing the teams more closely together, pulling some of that Chrome OS work back in to mainline Android and having the Android team work more directly with Chrome OS as a formally supported platform configuration.” The most intriguing development to come out of the new partnership is that Chrome’s support for Android apps could eventually swing back to Android: “We have always seen desktop-style UIs as one of the potential targets for Android, so their use of Android apps there fits well with our own roadmap.”

It won’t be called Pickle Juice

As with Oreo, Google’s engineers threw out a few names that didn’t make the Android P cut, and, well, we’re kind of glad they died on the cutting-room floor:

Ben Poiesz: pâte à choux Chet Haase: The P is silent, as in pneumonia and psoriasis Adam Powell: Pickle juice Brian Carlstrom: Pavlova

What Do We Expect From The Nexus Brand? Is Google Still Delivering?

Google has tried different OEMs, different features and different price points, but ultimately the goal has not changed.

Most of these brands have a pretty stable vision for the future that has evolved over the years, but never been dramatically altered. But what about the Nexus program? What is its core vision, and what attracts consumers? This is where things get a bit dicey.

As already mentioned, the HTCNexus One was created to fulfill some very specific needs: provide a reference platform for OEMs, provide a tinkering platform for devs, bring quick updates to Android, and to fill a niche role for hardcore Google fans looking for a pure Android experience. Since then, Google has tried different OEMs, different features and different price points, but ultimately the goal has not changed. The Nexus 6 is every bit as much of a reference device for developers, OEMs and hardcore Android purists as ever before, and while there were some delays that made Lollipop’s rollout to older Nexuses not as smooth, the updates were still pretty quick — just not necessarily first.

If you’re upset by the idea of carriers having more control over the fate of the Nexus series, there’s at least a bit of a silver lining in the fact that Google has also worked to ensure that factory images from any Nexus 6 will work with carrier models.

An even bigger point: Even if the carrier-sold Nexus 6 is more akin to the rumored Android Silver than a typical Nexus product, we still have options! If you don’t like the way Google is handling the carrier situation, get an unlocked Nexus 6 and do with it what you will. We vote by our dollars and if Nexus fans avoid carrier versions and go unlocked, Google will take note of this (as will the carriers) and so it’s less likely Google will make any further dramatic changes to the program.

Does it really even matter where the Nexus program is going?

As long as Google continues to focus on giving developers a solid device for hacking, modding and the like — the Nexus program will continue to serve its true purpose. For those that feel like the Nexus program no longer lines up with what you’re looking for, think long and hard about whether or not that really matters.

Before the Nexus 4 it was much harder to find a handset with stock-like Android, quick updates, decent hardware and a price tag that wouldn’t break the bank. These days, options are much more plentiful. Lollipop seems to be a shifting point for quicker Android updates for flagship devices, and really only LG, HTCand Samsung are hanging onto their very customized UIs with most others moving towards stock-like or semi-stock-like builds of Android. As for low pricing, Motorola and OnePlus are just a few companies working to make budget options more attractive than ever before.

In other words, while the Nexus program still fits in with what many folks are looking for (developers, phablet fans, Android purists that don’t care about pricing), it may no longer be what you are looking for, but we should still be thankful to Google for helping challenge OEM perceptions on pricing, value and the importance of stock — as it has opened up new doors for Android buyers everywhere.

I realize not everyone is going to agree with what I said, and I respect alternative opinions. So how about it, what’s your take on the Nexus program?

What Every Business Should Have Learned From The 2008 Recession

The coronavirus crisis has hit everyone hard. Families, businesses, and governments around the world are all struggling to deal with the crisis and its many ramifications.

And there’s no doubt that individuals and institutions have taken multiple hits, which will have a ripple effect. Added to all this there’s the uncertainty about the future. What will it look like, and how will we get there?

As a business owner, should you have been prepared for this crisis? The last time that a global pandemic on this scale happened, it was the Spanish Flu in 1918, over a hundred years ago.

No country, let alone any single business, has been prepared to handle this crisis. However, there have been enough events in recent times that should have acted as warnings for businesses and alerted them to be prepared to handle extreme stresses, whatever form they may take.

Every crisis is different, but there are some important things that all businesses should have learnt from the 2008 stock market crash and the severe economic dislocation that followed.

What we should have learned from 2008

The crash of 2008 has many important lessons for businesses today, and it’s not too late to learn. The lockdowns imposed across the country in fact offer an opportunity to reflect on these lessons.

Some of these are: having the ability to weather stresses and downturns, looking out for your employees to improve the chances and quality of the recovery, using the power of technology to innovate and survive, and to create new opportunities.

And for those feeling utterly overwhelmed by the scale of the crisis, there’s one more important lesson: don’t give up hope. We survived the 2008 crisis and we will survive this one. The real challenge is to shape the recovery in such a form that we will be prepared for the future.

The unthinkable can happen

In a relatively short period of time, we’ve witnessed some epic disasters which could be called Black Swan events, that no one could have predicted. These would include the 911 attacks, Hurricane Katrina and other destructive storms, the stock market crash and housing crisis of 2008, and the Great Recession. There have been periodic outbreaks of deadly diseases like SARS, Ebola and the H1N1 flu around the world.

But is it actually true that these could not have been predicted? And if we missed the signs in the past, what can we learn from them now? If these events have taught us anything, it is to be prepared for disasters on an unimaginable scale.

Also read: How To Stream 👀 On Twitch? 5 Min. Getting Started Guide For Streamers, Gamers, and Fans!

Misfortunes don’t come singly

The 2008 crisis began with the banks failing because of over-leveraged subprime mortgages. It was followed by the stock market crash which wiped out substantial chunks of wealth and decimated retirement funds.

But it didn’t end there. Job losses, foreclosures and the drying up of credit hit the economy across the board. Homelessness and suicide rates increased and good, high-paying jobs were slowly replaced with low-paying, low-skilled work.

The consequence, as we’re seeing today in the wake of the pandemic, was a cascading series of disasters, where each event led to a series of further problems. Because all sectors of the economy are linked, no one was safe from the consequences.

We live in one world

For better or worse, the world today is linked more closely than ever before through economic, social and political links. We can no longer assume that a crisis in another part of the world will not affect us, our economic arrangements and even our daily lives.

Which is why the best hope for a more secure future is to work towards greater international cooperation.

Too big to fail is a recipe for disaster

For individuals and businesses, it’s never a good idea to be overextended. And that old adage about saving for a rainy day could help many tide over at least a few months of bad times. While the federal government has tried to bail out different industries, this assistance can only be a drop in the bucket.

This does not mean that you should shelve your plans for future expansion indefinitely. However, you should grow your business from a strong financial footing. Secure financials are the basis for a strong business.

Be ready to pivot to new opportunities

Also read: How To Stream 👀 On Twitch? 5 Min. Getting Started Guide For Streamers, Gamers, and Fans!

A weak recovery is not much of a recovery

The recovery after the Great Recession of 2008 was a very lopsided one, and it left many people behind. Those with lower paying jobs with few savings and resources didn’t see much of an upturn, with wages remaining low and few opportunities. This meant that the economy and society as a whole were less well placed to deal with the new shock to the system delivered by the coronavirus crisis.

Going forward, this lesson needs to be taken on board by businesses as well as policy makers. In the pandemic, people in what are seen as some of the least skilled and lowest paying jobs have turned out to be the most essential workers, even as they are also the most exposed.

For businesses, treating workers as a resource instead of just an expense is crucial to maintaining a healthy and resilient workforce.

Investing in your workers through training, skills and leadership development and ensuring their health and well-being is an investment in the welfare of your business and its future success. It’s also crucial to building a more resilient economy and society.

Innovate to survive

Given that we could be a long time returning to normal shopping practices, this could be a good time to expand your retail operations online, and retrain your staff to provide them the necessary skills.

We will get through this

With multiple burdens of responsibility to your business, family, employees and others, it can be difficult to hold on to an optimistic outlook. But looking back at the 2008 recession, we see that recovery is possible. We will get through this, but the question is in what kind of shape. Will we be better prepared for the future and whatever it holds?

If you own or run a business in 2023, you are most likely going to see a downturn in business as we hit this next recession. You can try these things to help you increase your business.

Redesign your Logo: This is a quick way to attract some attention and possibly gain some new customers.Improve your logo by making it simple and creative.

Discount: You can discount your goods or service to get new business.

Online Presence: Increase your online visibility by redesigning your website and working on SEO.

Cut labor: You might have to lean up and get rid of some employees to build your business back up.

Hit the road: Get back to the basics and pass out flyers to people and businesses in your city.

Every crisis is different, but there are some important lessons to be learned from each one. The 2008 recession should have taught businesses to be resilient, to operate from a strong financial base, to treat workers as a resource and an investment, and to see innovation as the route to survival. It’s not too late to learn these and to put them into practice going forward into an uncertain future.


Writes about anything business and design related.

45 Digital Marketing Updates In May 2023

In order for businesses to reach their target audiences, the most effective method is marketing through digital channels. This is evidenced by the continued development and implementation of digital marketing trends on a monthly basis. To keep you updated, this blog post is the most important digital marketing update for May 2023. Our list will provide insight into the top 45 digital marketing trends for the month.

Here is our #NewThingsInDigital for this Month – May 2023.

To help you keep track of the latest developments, the below points present a review of the most crucial digital marketing updates in May 2023.

New Things in Digital 5th Week of May 2023 – May 22nd to May 28th, 2023

45. Instagram’s Decodes Algorithm & Offers Insights Into Feeds, Reels, and Stories

Instagram’s chief, Adam Mosseri has recently a new overview of the platform’s ranking algorithms. Content producers who want to learn how to maximise their Instagram reach may find this update to be a useful tool. Insights into the user behaviour, post engagement, and content relevancy elements that affect the Instagram algorithm are provided in Mosseri’s paper. Now users can produce content that is more likely to be seen by more people while reaching a larger audience & generating greater engagement rates.

44. Instagram Tests Musical Notes Feature

Instagram is currently testing a new feature that allows users to add musical notes. The addition of this new feature is anticipated to improve user experience by making it more interactive and captivating. This feature is expected to be an upgrade of the already existing “Instagram Notes”, and will play a short clip of the song they have chosen. Because it gives users yet another outlet for creative expression and a chance to share their passion for music with their followers, Instagram’s Musical Notes feature is predicted to become popular with users right away. 

43. Twitter Expands Community Notes: Now Includes Visuals in Attached Tweets

Twitter has recently announced the expansion of its community notes features to include attached visuals in tweets. The primary goal of this feature is to enhance user experience and make it simpler for people to communicate with their followers. With this feature, users may now include notes with their photos, videos, and GIFs, giving their followers more context and details. Twitter users will now have an additional feature to express themselves on the platform, thanks to the new community news feature.

42. WhatsApp Empowers Users with ‘Security Hub’ to Showcase Enhanced Control Options

Recently, WhatsApp unveiled a brand-new Security Hub mini-site. Users can access and learn about the numerous safety and security features offered by the app on the site, which acts as a comprehensive reference. The Security Portal gives users a thorough rundown of all the resources and safeguards WhatsApp has put in place to protect users’ security and privacy. The site is easy to navigate and offers clear and concise information, making it an invaluable resource for users who value the security of their personal information.

40. Google Search Unveils Generative Experience: Sneak Peeks of Screenshots & Videocasts

Google Search Generative Experience Live is a new feature that has been rolled out for some users. This new experience allows users to interact with search results in a more dynamic and engaging way. Early screenshots and videocasts have been released, showcasing the new features that users can expect to see. The interface is sleek and modern and allows users to not only see search results but also interact with them in a more meaningful way. 

39. Google Rolls Out Multiple Featured Snippets On Desktop Search

Users can now view numerous highlighted snippets for a single query thanks to a recent Google update to the desktop search tool. This update aims to provide users with a more comprehensive and diverse range of information related to their search. The search results page’s featured snippets, which are found at the top, give consumers a fast look at the most pertinent and helpful content associated with their query.

Recently, Google Search unveiled new, in-depth car comparison tools that make it simple for prospective customers to examine several vehicles side by side. The new function offers a thorough analysis of many characteristics of each car, such as specifications, safety rankings, and fuel economy. Users can narrow their searches with this tool by make, model, year, and even trim level to get the precise car that suits their requirements. For consumers looking for a new car, these new improvements to Google’s search platform are meant to offer a more thorough and convenient experience.

37. Google Search’s Generative Experience: Result Count Feature Goes Missing

One of the most popular search engines in the world, Google Search gives users access to a huge collection of data on almost any subject. Some users have noticed a missing function, though, and it’s the result counts as a result of recent platform upgrades. The quantity of search results produced would previously be displayed by Google Search. This function, which gave consumers a sense of the breadth and depth of their search, is no longer available. Although this might seem like a minor issue, it might aggravate users who need to know how many pages they will need to dig through.

New Things in Digital 4th Week of May 2023 – May 22nd to May 28th, 2023

36. Meta Open Sources Multi-Lingual Language Models To Maximise Inclusions

Meta announced that they will be open-sourcing their multi-lingual language models to promote inclusivity in natural language processing. The models can provide more accurate translations and interpretations across a larger range of languages because they have been trained in more than 100 different languages and dialects.

By making these language models freely available, Meta is paving the way for other digital firms to prioritise inclusivity and diversity in their offerings. Developers will be free to use and alter the models since they will be distributed under an open-source licence.

35. Twitter Introduces List Search Capability On Desktop 

Twitter users may now search for specific lists on Twitter’s desktop interface thanks to a recent feature update. With this improvement, users who frequently use Twitter lists will have a better user experience and more ease. Businesses and individuals who use Twitter lists for structured and effective social media management are predicted to welcome it. 

34. Twitter Addresses Pricing Concerns with New API Access Tier

Customers will have more options thanks to the new API access tier, including the ability to retrieve more tweets per request and more frequently, enabling better access to and understanding of Twitter data.

33. YouTube To Retire YouTube Stories Next Month

Recently, YouTube stated that its YouTube Stories feature would be discontinued the next month. The choice results from the platform’s efforts to streamline its content and put more emphasis on its primary functions. Similar to other social media sites like Snapchat and Instagram, YouTube Stories allowed users to post brief, mobile-friendly videos that would vanish after 24 hours.

While the discontinuation of YouTube Stories may disappoint some users, the site will still offer other tools that make it simple and quick to create and share content.

32. YouTube Enables Access to Community Posts for All Channels

YouTube has made its Community Posts feature available to all channels. This feature was formerly restricted to channels with more than 1,000 members. Creators can interact with their audience by posting text, pictures, polls, and other updates directly to the Community page of their channel using Community Posts.

31. LinkedIn Introduces Verifications in Job Listings

LinkedIn has announced that it will be adding a new feature to its job listings process to provide more assurance for users. Job seekers will feel more confident in the job listings they are perusing thanks to the new feature, which allows employers to confirm their identity and legality.

Given the increase in job scams and fake job listings, this addition is extremely crucial. Before the job listing is authorised, LinkedIn will conduct a cross-check using the provided information, such as the company’s website, email address, and phone number.

30. Introducing Merchant Center Next: The Future of Merchant Center

Google recently announced the release of Merchant Center Next, an updated version of its well-liked Merchant Center. With the help of this new edition, merchants will be able to more easily reach their target market by making the process of creating and managing their product listings simpler.

New capabilities on the platform include the ability to manage bids for Shopping campaigns from the Merchant Center and track campaign results. Merchants will be able to streamline the management of their product catalogues and optimise their campaigns for better success with the new Merchant Center Next.

29. Google Business Profiles Panel Explores Image Slider Testing

Google is currently testing a new feature that will allow businesses to showcase a carousel of images directly within their profile panel. Businesses will be able to efficiently and effectively present a variety of photos, such as product or location photos, thanks to this improvement.

As part of its continued efforts to improve the user experience for both customers and business owners, Google has added an image carousel. Google is assisting businesses in gaining more clients and standing out in a congested online market by giving them more options to present their services.

28. Google Search Introduces Interactive Suggestions

Google is constantly striving to enhance user experience & improve the search functionality. The company is testing a new feature named “suggestions for your search. With the help of this feature, customers will have an interactive and visual tool that will enable them to broaden and go further into their search.

It is intended to provide a personalised and enriched experience by making pertinent suggestions depending on the user’s search query, making the search process more engaging and straightforward. Users should be able to find more pertinent and varied information with the help of this feature, leading to the ability to make better-educated judgements.

New Things in Digital 3rd Week of May 2023 – May 15th to May 21st, 2023

Twitter has recently announced that its premium subscription service, Twitter Blue, has expanded its video uploading capabilities. Twitter Blue subscribers can now upload videos up to two hours long within the app, providing a wider range of options for content creators and businesses to engage with their audience. One thing to notice is that this update comes at a time when video content has become more prevalent in social media marketing strategies.

24. YouTube Rolls Out 30-Second Unskippable Ads for Connected TVs 23. Twitter Engages in Legal Battle with Microsoft Over Alleged Twitter Data Misuse

Twitter has initiated legal proceedings against tech giant Microsoft, accusing the company of misusing Twitter data. Twitter alleges that Microsoft has used data that it obtained from Twitter’s platform to develop its own products and services, without authorization. Twitter claims that Microsoft’s use of this data violates the terms of service that govern the use of its platform. The lawsuit seeks damages and an injunction to prevent Microsoft from continuing to use Twitter data.

22. Meta Extends ‘Meta Verified’ Verification Subscription Program to UK Users

Meta has announced the expansion of its Verification Subscription Program, Meta Verified’, to users in the United Kingdom. The program, which was initially launched in the United States, provides a way for users to verify their accounts and display a blue checkmark badge on their profiles, indicating that their account has been confirmed as authentic. ‘The expansion of this program to the UK is a response to the growing need for account verification and security measures on social media platforms. 

21. Google Business Profiles Expanding Language Assistance Options

Google Business Profiles is continuing to expand its capabilities with regard to the languages that businesses can add and edit for the support they offer. This development will help businesses reach out to customers who speak different languages and broaden their customer base. It is also an important feature for businesses that operate in multilingual countries or those looking to expand into new markets. By providing support in multiple languages, businesses can improve their customer experience.

Google Map’s latest feature has made sharing your recent searches even easier. You can effortlessly and quickly share your trip plans, favourite locations, or any other location-based information with whomever you choose by creating a link of your most recent searches. Whether you are collaborating on a project or simply sharing travel locations with your friends, Google’s new feature is a valuable tool for staying connected & informed.

Google is supposedly experimenting with an updated interface for its products & shopping results. This update portrays an expanded pricing details interface, along with two new buttons – “Visit Website” and “View Details”. These options could offer users a more effective approach to browse the results and reach decisions. Experts say that the “visit website” feature could be a useful feature for businesses looking to drive more traffic to their sites.

New Things in Digital 2nd Week of May 2023 – May 8th to May 14th, 2023

18. Meta Tests AI Elements for Facebook & Instagram Ads 17. Meta Unveils New Insights into the Projected Economic Impacts of the Metaverse 

Meta recently shared new insights into the projected economic impacts of the metaverse. The metaverse is a virtual space where users can interact with each other and digital objects in a highly immersive and interconnected way.

Meta predicts that the metaverse could generate trillions of dollars in economic value, with opportunities ranging from virtual real estate to digital goods and services. The metaverse could create new jobs and industries, while also transforming the way we work, learn, and play. Meta’s insights provide a glimpse into the potential future of the metaverse and highlight the importance of investing in this emerging technology.

16. Musk Announces Linda Yaccarino As The New CEO Of Twitter 

Musk, who has been a vocal critic of Twitter in the past, expressed his confidence in Yaccarino’s ability to steer the platform towards success. The announcement has been met with positive reactions from industry experts and Twitter users alike.

15. Twitter Announces Initial Version of Encryption for DMs

Twitter has announced the launch of an initial version of end-to-end encryption for direct messages (DMs). This move is a significant step towards improving the privacy and security of conversations on the platform. With end-to-end encryption, only the sender and receiver of a message can view its contents, ensuring that no third parties, including Twitter itself, can access the information. However, this is just the first step in Twitter’s encryption rollout, and the feature is currently only available to a small group of users. 

Twitter has recently introduced new video playback speed controls, allowing users to adjust the speed of videos. This feature will help users consume content more efficiently and improve their overall browsing experience. Furthermore, the platform has also enabled a new flagging system for upcoming video updates, which will enable users to know when a video is about to expire or has already been removed. This feature will help users stay up-to-date with the latest content and prevent them from wasting time on expired videos. 

12. LinkedIn Empowers Creators with New Topic Prompts

LinkedIn has introduced a new feature to help content creators build their presence on the app. The latest update includes a set of topic prompts designed to assist users in generating fresh content ideas and engaging their audience. With the new feature, creators can easily discover trending topics and share their own thoughts on industry developments. The feature is easy to use, and creators can select a topic prompt and start writing their thoughts. This new tool will be invaluable for professionals looking to build their brand and attract more followers on LinkedIn.

11. Google Introduces ‘Related Topics’ Filter for Enhanced Desktop Search Results 10. Google Bard Expands Features with Search, Maps, Lens, and More, Removes Waitlist

Google’s AI generative service, Bard, has been updated with new search-related features including Google Search, Maps, Lens, and more. And Google has removed the waitlist for Bard, offering users immediate access to the technology. This update marks a significant milestone in the development of AI-powered writing tools. With the inclusion of Google’s powerful search tools, Bard users will have access to a wealth of information at their fingertips, streamlining the research process and allowing for more efficient and accurate content creation.

New Things in Digital 1st Week of May 2023 – May 1st to May 07th, 2023

9. Meta Launches AR Shopping Ads Across Instagram Reels  8. Twitter Tests New Display Formats 

Twitter is currently testing out new visual display formats that will enhance the user’s experience on the platform. This update will include previews of subscription-based content that users can access for a fee. The new display format will also feature larger images and videos, making it easier for users to view and share content.

Twitter aims to provide its users with a seamless experience by making the platform more visually appealing and interactive. The preview feature will give subscribers a brief look at what they can expect from the content before committing to a subscription.

7. Twitter Restores Free API Access For Public Service Providers In the App

WhatsApp has recently announced the addition of more single-vote polls and new captions options on re-shares. The messaging platform has been constantly updating its features to enhance user experience, and these new additions are expected to further improve the functionality of the app.

The new single-vote polls feature allows users to create polls with only one option, making it easier for them to gather quick feedback from their contacts. The new captions options on re-shares allow users to add personalized messages to the messages they forward.

One of the most important use cases for the Twitter API has always been public utility. Verified gov or publicly owned services who tweet weather alerts, transport updates and emergency notifications may use the API, for these critical purposes, for free.

— Twitter Dev (@TwitterDev) May 2, 2023

6. WhatsApp Adds Single-Vote Polls and Captions for Re-Shares

WhatsApp has recently announced the addition of more single-vote polls and new captions options on re-shares. The messaging platform has been constantly updating its features to enhance user experience, and these new additions are expected to further improve the functionality of the app. The new single-vote polls feature allows users to create polls with only one option, making it easier for them to gather quick feedback from their contacts.

Additionally, the new captions options on re-shares allow users to add personalized messages to the messages they forward. These updates are expected to make WhatsApp a more versatile and user-friendly messaging platform.

5. YouTube Aims to Simplify Channel Page for Better Engagement

YouTube is reportedly looking to streamline its channel page options in order to improve user engagement. The move is aimed at helping creators enhance their channels and drive more engagement from their viewers.

YouTube plans to simplify the process of adding and editing sections on channel pages, with a focus on creating a more user-friendly experience for creators. The company is also exploring new ways to improve the discoverability of channels, with features such as channel trailers and customizable sections. 

4. Google Introduces Blue Checkmarks for Verified Brands in Gmail

Google has recently launched a new feature in Gmail which allows verified brands to display a blue checkmark next to their name. This verification process provides users with a visible indicator that the brand is legitimate, ensuring they are less likely to fall victim to phishing scams or other forms of cyber-attacks.

This feature is particularly useful for brands that frequently communicate with their customers through email, as it provides an added layer of security and trust. 

3. Meta Announces Meta Quest Gaming Event

The event promises to feature a diverse range of games, from casual to hardcore, with a focus on immersive gameplay and interactive experiences. 

2. Google Tests New Search Filter Menu

Google is seemingly testing a new feature that allows users to filter their search results by perspectives. This feature, which is currently being tested on a limited basis allows users to filter their search results by perspectives such as left-leaning, right-leaning and neutral.

This is a significant development for Google, as it will allow users to access information that is more aligned with their own beliefs and worldviews. This could potentially revolutionize the way people interact with the internet and consume information. 

1. Google Tests Up-Down Buttons In Autocomplete Search Bar

This is aimed at streamlining the search process and making it more efficient for users who rely on search suggestions to find what they are looking for. The testing of this feature is currently ongoing, and it is expected to be rolled out to all users soon.

Explore the Latest Digital Marketing Updates – This is your go-to source for the most current and significant digital marketing news, updates, and information from both past and upcoming months. Additionally, don’t forget to check out this blog’s archives for previous digital marketing updates.


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