Trending February 2024 # Google Launches Free Deals Listings In Search Results # Suggested March 2024 # Top 4 Popular

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Google is rolling out a new way for ecommerce stores to list deals in search results, which is currently free for all merchants.

The company reports people are looking for ways to save money even more than usual, with searches for “discount code” increasing 50% since last year.

Ahead of two major shopping seasons — back-to-school and winter holidays — Google is giving retailers in the United States more tools to reach deal-seeking customers.

Here’s more about the new features retailers can start using right away.

Free Deals Listings in Google Search Results

As of today, Google is highlighting deals in the shopping tab of search results.

When searching for a product, the shopping tab will now organize and show product listings that are competitively priced or discounted from retailers across the web.

In October, Google Search will start showcasing the most popular deals for major retail sales like Black Friday and Cyber Monday.

When people search for deals during major sales events, like “Black Friday deals” or “Cyber Monday sales,” they will see a new section highlighting relevant deals, alongside other related sales information.

When retailers upload promotions and deals in Google Merchant Center will be automatically surfaced for relevant queries in the Shopping tab.

Google will surface offers based on factors such as the discount itself, how popular a product is, how popular the site it’s listed on is, and more.

This creates opportunities for ecommerce stores to move inventory, drive sales, and attract new customers during important shopping events and peak holiday season.

Customize Promotions in Google Merchant Center

Another update launched today in Merchant Center allows retailers to customize their promotions.

It’s now possible to indicate if a deal is only available to first-time customers.

For example, the title of the promotion can now say “10% off for new members.”

The promotions will be shown to all shoppers, but only those who meet a retailer’s specified criteria will be able to access the promotional price.

Better Merchandising Insights

In one last update rolling out now, Google is adding two new features to the best sellers report:

Historical best seller data: Helps retailers predict sales trends for the upcoming season with insights into popular products from previous shopping events.

Relative product demand: Helps retailers gauge the relative demand between products in the same category and country, as well as the potential opportunity when stocking new products.

Merchants can access the best sellers report after opting into market insights within Merchant Center.

Source: Google

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Biased Google Search Results Are Hurting Users, Harvard Study Claims

A recent study published by the Yelp data science team, conducted by researchers at the Harvard Business School and Columbia Law School, suggests Google is prominently displaying its own content ahead of others in organic search results.

The study aims to prove Google’s actions are harming users by presenting them with inferior results to what they would otherwise find if all search results were displayed organically.

In order to prove this theory, researchers from Harvard and Columbia conducted a test comparing Google’s results as they’re currently being displayed, with results determined by Google’s merit-based algorithm.

Following this test, researchers came to the conclusion Google is unfairly promoting its own content ahead of content from external sources, “leaving consumers with lower quality results and worse matches.”

Local Searches Skewed Most Heavily

The study finds Google is most heavily pushing its own properties ahead of competitors when it comes to local intent-based searches. These searches make up over 50% of all mobile searches, and roughly a third of desktop searches.

When conducting a local search, users are most often presented with Google’s Local OneBox — a list of seven businesses with links to Google+ Local pages. However, the study contends Google’s algorithm could be used in these instances to surface better results for its local search boxes.

Through comparative testing, researchers determined consumers would prefer results surfaced from Google’s own algorithm over the results being chosen to populate the local OneBox.

This is a disservice to both consumers and merchants, the study argues, since consumers are not getting the most optimal results and merchants are missing out on opportunities to sell to them.

“From this paper one thing should be abundantly clear. The easy and widely disseminated argument that Google’s universal search always serves users and merchants is demonstrably false.”

Google Stifling Competition?

Following a randomized and controlled trial, researchers found searchers are 45% more likely to engage with local specialized results from universal search when results are determined organically.

The study cites a statement by the Federal Trade Commission (FTC) following an investigation into claims against the search giant. FTC’s statements back up the suggestion that Google is deliberately deploying universal search in a way that hurts competitors at the expense of consumers:

“Evidence shows that Google sought to increase such “triggering” of Universal Searh results not only to provide users with the “right” answer to their queries, but also to drive traffic to Google properties.”

For more information about these claims against Google, including full details of how the study was conducted, you can view the full SlideShare document titled “Is Google degrading search? Consumer Harm from Universal Search.”

Accelerated Mobile Pages (Amps) Now Indexed In Organic Search Results

After announcing last week this change would be coming soon, Google is now officially rolling out AMP pages in organic search results around the world.

Google has been working to make the web faster for everyone with the introduction of Accelerated Mobile Pages (AMP) technology. In February, Google doubled down on its support for AMP by including a ‘Top Stories’ carousel consisting entirely of pages developed with AMP technology.

In August, Google hinted at what its next step will be with respect to Accelerated Mobile Pages. Google said it would be including AMP pages in the regular set of organic search results — today that is a reality.

What Does This Mean For Publishers?

When people are searching on a mobile device, Google search results will automatically default to displaying the AMP version of a page (if one is available). This change means a significant amount of new exposure for AMP pages; possibly leading to more traffic, revenue, and so forth.

For publishers who are not yet using AMP, today’s change puts the pressure on them to adopt the technology. To be clear, AMP itself is not a ranking signal. However, page load time is certainly factored in when ranking content.

Here’s more information about how AMP can affect SEO.

What Does This Mean for Searchers?

This update is sure to save people time when searching on Google with their mobile device. If searching over a cellular connection, it could save on data as well. This means people getting to what they want on the web faster than ever before.

Searchers will also have more immediate access to AMP pages than they did previously. Before, only a fraction of the AMP pages published to the web would show up in Google’s ‘top stories’ carousel. Now, all 600 million AMP documents in Google’s index will be discoverable (232 locales and 104 languages).

What is the Future of AMP?

I had the opportunity to speak with Rudy Galfi, lead product manager for AMP at Google, about this development and what he sees as the future for AMP.

Eventually there may come a time when developers code sites purely in AMP without having any other version available. The Accelerated Mobile Pages Project website is an example of this. Before going all-in with AMP, Galfi suggests site owners take a hard look at whether or not they’ll be able to accomplish everything they need to do with just an AMP site. Learn more about what it means to make your content AMP-friendly and see if it makes sense for your website.

Overall, Google is not only thrilled with the adoption rate from publishers so far, but with companies coming together around a common cause. For example, you have rival Bing surfacing AMP content on its mobile apps. Content management systems, such as WordPress, are developing easier ways for people to publish AMP content.

When asked for some hard number projections for the future, Galfi was reluctant to divulge exact figures, but does expect to see continued success and adoption of AMP technology.

Bing Introduces Phone Comparisons And Product Insights In Search Results

Bing has introduced a series of new features designed to assist users with shopping searches.

Some of the new features are being rolled out specifically for Black Friday, but others will be useful to searchers year-round.

Here is an overview of everything that was announced today.

Phone Comparisons

Bing will now return comparisons of smartphone models directly in search results.

Phone comparisons can be triggered by a query such as “iPhone x vs Samsung galaxy s9.”

Bing will display a result like the one below:

Comparisons include information from authoritative sources such as ratings, expert reviews, and product highlights.

Product Insights

Similar to the new phone comparisons feature, Bing will display details of other types of products right on the search results page.

For example, a query such as “best laptops” will trigger a result like the one below:

Insights include links to articles where the product is mentioned, as well as key features, ratings, and reviews.

Black Friday Features

Just in time for Black Friday, Bing is rolling out new features to help people shop for the best deals.

Bing is offering its own browsable Black Friday infographics available on desktop and mobile.

Users can search for a specific store and Bing will automatically extract deals from the flyer image.

Back Friday details can be accessed from the regular Bing shopping tab. Just navigate to “Black Friday” and search for the name of a store or item.

The flyers tab will update in real-time as new deals are published.

Bing will have this section available after Black Friday and keep it updated with the latest deals throughout the holiday season.

How To Copy Search Results Directly From Spotlight In Os X

Mac OS X’s Spotlight can be really useful when finding applications to launch, documents, images, files and many other items that you have stored in your user account. The shortcut to open up Spotlight is “Command + Space”, where you can enter a search term and have Spotlight return the relevant results. These results can be previewed and/or opened directly.

Spotlight can find seemingly everything, but one thing you might have not heard of is that Spotlight includes basic file functionality. You can cut, copy and paste files directly from the Spotlight windows, allowing to easily make duplicates in deep-buried files. This is done using the handy Finder’s “Cut and Paste” abilities, which happen to function directly from Spotlight in OS X.

So, without any further ado, here are three tips that you can use to easily copy, cut and paste files directly from Spotlight:

How To Copy Files Directly From Spotlight

2. Search for the file/folder you want to copy. Highlight the item in Spotlight results either by hovering over with the mouse or selecting it with the arrow keys.

3. Drag the item directly to wherever you want to make an alias of the file, or press “Command + C” on your keyboard to copy it, follow by “Command + V” to paste it.

How To Cut Files from Spotlight

1. Search of the file in Spotlight as usual, and press “Command + C” to copy the file to the clipboard.

2. Navigate to the location wherever you want to move the file to, and press “Command + Option + V” to move the file to the location.

Hitting the additional “Option” key will cut the file instead of simply pasting it.

Both of these tips can be extremely useful if you want to embed a searched item in a program that supports drag-and-drop embedding, such as Word, Pages, Mail, and others, or if you want to make a shortcut to an item in the Dock.

Shujaa Imran

Shujaa Imran is MakeTechEasier’s resident Mac tutorial writer. He’s currently training to follow his other passion become a commercial pilot. You can check his content out on Youtube

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How To Disable Web Results In Windows 11 Start Or Search Menu

Windows Search has now come a long way since the early days of its inception. The feature now supports file indexing, instant searches, autocomplete, file type searches, and much more. You can also search the web directly from Windows Search to find relevant results as well.

This can be a double-edged sword as web results can sometimes be a hindrance to the task at hand. If you’re not a fan of web results in Windows Search, then here’s how you can get rid of them on your PC.

Can you officially disable web results in Windows Search?

No, you can not officially disable web results in Windows Search. You can apply content filters to your results but the ability to disable them is currently unavailable in Windows 11. 

You can, however, use the workarounds mentioned below to disable web results in Windows 11 on your PC. Follow either of the sections below based on your requirements to help you along with the process.

Related: How to Disable Widgets on Windows 11 (and Windows+W Shortcut)

How to disable web results in Windows Search on Windows 11

Here’s how you can disable web results in Windows Search on Windows 11. Let’s get started. 

Method 1: Using Group Policy Editor (GPO)

This is the recommended solution for users running Windows 11 Pro or higher. 

Press Windows + R, type in the following, and press Enter. 

gpedit.msc

Now navigate to the following path using the left sidebar.

Restart your PC and web results in Windows Search should now have been disabled on your system.

Method 2: Using Registry Editor

You can also disable web results in Windows Search using the Registry Editor. This is the recommended way for most Windows 11 Home users. 

Press Windows + R, type in the following, and press Enter on your keyboard. 

regedit

Now navigate to the following path. You can also copy-paste the same in your address bar at the top. 

HKEY_CURRENT_USERSOFTWAREPoliciesMicrosoftWindows

Select Key.

Name the key Explorer. 

Select DWORD (32-bit) Value.

Name the new value DisableSearchBoxSuggestions.

Close the registry editor and restart your PC now. Once restarted, web results should be disabled within Windows Search.

Method 3: Using a third-party tool

Check the box for Disable web search in the taskbar and Cortana on your right. 

And that’s it! Web results will now be disabled within Windows Search on your PC. 

How to restore web search in Windows Search on Windows 11

If you wish to restore web search in Windows then you will need to revert the changes made on your system depending on the method you used. If you used the registry editor method then you will need to delete the created registry values. 

If you use the Group Policy Editor then you will need to disable the enabled rules and restart your PC accordingly. Once your PC restarts, widgets should be enabled on your system.

How to filter the content shown in web results in Windows Search

If the above workarounds aren’t your cup of tea, then you can continue receiving web results in Windows Search with content filtering enabled. This will ensure no sensitive or explicit content shows up in your Windows search web results. Follow the guide below to help you along with the process. 

And that’s it! All your web results in Windows Search will now be redirected through a content filter. 

FAQs

Let’s answer some of the common queries you might have regarding disabling web results in Windows 11 start menu.

Is it safe to remove web search from Windows Search?

Sadly, no. Removing web search might affect certain features and even break functionality for some of them. The most notable among them is Cortana. If you use Microsoft’s Voice Assistant daily, then you might want to hold out on disabling web results for now. 

No, as these changes are made to your Group Policy Editor and Registry Editor, you won’t have to apply them again with Windows updates on your PC. 

However, in some cases, registry paths and values might change in the future. In such cases, you will have to disable web results again on your PC. 

Can I completely remove web search from Windows Search?

No, there is currently no way to remove web search entirely from Windows Search. Web results seem to rely on background Edge webview components which are vital to the functionality of many Windows 11 features. 

Will removing Edge remove web results from Windows Search?

No, removing Edge will not remove web results from your Windows Search on Windows 11. 

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