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Project scheduling and management, project management software & othersExplanation of Kanban Methodology
In Kanban Methodology, it continuously improves the process and the way to manage the flow of work rather than managing team members and their work. The team behaves as self-organized as a whole. The team can handle work, focusing on getting the customer higher product quality and good value.
In this Kanban Methodology, the total task or work is visualized using cards on a Kanban Board, i.e., a pictorial representation of your work. That board is visible for the whole team to check how much work is pending, how much is in progress mode, how much work is complete, or who is focusing on it, i.e., it shows the status of the whole team and project. The Kanban board is updated daily depending upon the status of work progress by the team. It consists of multicolored cards showing a specific task.
The Kanban Methodology depends on various principles, such as:
Limit Work in Progress
Pulling New Work
Measure and Learn
Manage the Workflow
Deliver new Ideas
Just in-Time Development
Welcome to Incremental Change1. Visualize Work
It is the basic principle of the Kanban Methodology. Here Kanban Board is used for the pictorial representation of work. It provides the status of the workflow of the teams and projects. The product owner can add the task as a user story in the Kanban board, and the team will update the status of the visualized workflow.2. Limit Work in Progress 3. Pulling New Work
As the Kanban method is a transparent process, so all the task or user story is placed in one place is called Backlog. After completing one user story, we choose or pull a new task from the Backlog. We choose a new task once it is in completed or done status.4. Implement Feedback Process
This methodology always welcomes feedback which is used to provide a highly expected quality product development. It always reviews feedback in each stage of the workflow in Kanban Board. It is imposed early in the workflow to eliminate impediments from each workflow stage.5. Manage the Workflow
This methodology uses the Kanban board to manage the total workflow. Here a whole team is involved in the task analysis, so it improves the work flow, and the task will be completed before the scheduled time. It provides the actual status of the application.6. Process Improvement
The team will work together in this methodology to improve the process and product level. It emphasizes small changes and accepts them gradually to improve the process. Also, it directs us to learn and apply the different technology in application to produce the best quality product.7. Working Together 8. Deliver With New Ideas
The main idea behind the Kanban approach is to improve the team quality and process as it supports the new ideas from the teams in each phase of the workflow.9. Just In Time Development
The development of applications based on customer demand, i.e., the approach of a pull system, not a push. In this methodology, we develop an application not to push to a client directly. It indicates what to develop, how, and when to develop. It provides good quality with new feature products.10. Welcome to Incremental Change
This methodology enables incremental changes at any workflow stage with continuous product delivery. It welcomes changing requirements, even late in development.Advantages of Kanban Methodology
It increases the Productivity of the team.
It provides flexibility and sustainable development.
It deals with continuous process improvement and delivery.
Kanban methodology eradicates the bugs from the process.
Increase the efficiency of delivering a high-quality product.
It depends on just-in-time development.
It limits the work in progress, so it enhances the output.
It focuses on one task at a time.
It provides the project status in Kanban Board; it’s open to all.
It improves the workflow and limits the time cycle.
It maintains workflow status, collaboration with the team, and sustainable development.Conclusion
This article describes the Kanban Methodology in the Agile software development life cycle process. Like the scrum process, it helps to team members work together. There are working teams as a whole without prescribed roles. The main goal is to visualize the work and workflow, improve team process & quality, and track of deployment status of the product.Recommended Articles
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What is AWS CodeCommit?
AWS CodeCommit is a managed service provided by amazon web services for the code or files’ version control system. It supports the standard version control features and AWS cloud-specific features like scalability and security that are very useful for enterprise implementation. The AWS CodeCommit is an offering to support the DevOps or Continuous integration and continuous delivery using the AWS cloud platform. It is useful for managing and operating the repositories for source code provisioning. It has the flexibility to integrate other third-party tools. AWS CodeCommit supports the AWS IAM policy level security for user permissions to access the repositories.
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A scalable and managed source control system.
It’s very secure.
It allows you to manage, change, or monitor your policies on repositories or even on groups.
Enables you to host private git repositories.
No need to manage your source control system.
No need to think about scaling your source controls infrastructure.
You can store any documents, code, binary files, etc.
It supports all standard functionalities of a version control system and some enhanced functionality offered by AWS.
CodeCommit uses AWS IAM, security groups to manage permissions on users, repositories, etc.
You can grant what permission you want to grant for specific resources only to grant permission to the user for a particular resource.
Easy integration with third-party tools.
To understand CodeCommit importance, we need to understand the people responsible for using CodeCommit and how CodeCommit really helps.
Devops: There are two teams in any organization for doing any project: the developer team and the operator team. There are some barriers between these two teams while taking the code to production. The devops team fills this barrier. Devops perform a set of practices intended to reduce the time between changes to be committed in the system and make these changes to production, ensuring high quality.
Developers develop code and make sure it goes to the production environment. The operator team also do some changes and makes sure this code runs in production. Sometimes, the code running in the development environment doesn’t run in the production environment. DevOps make sure that this doesn’t happen, and code should run on both the environment.What is Continuous Integration and Continuous Delivery (CI/CD)
Continuous Integration and Delivery are an essential part of software development, and CodeCommit is also an integral part of a CI/CD pipeline. In CI/CD, you need to split the entire chunks of code into a segment. It should be a manageable piece of code and can be managed continuously and integrated continuously. The code should also be deployed and delivered continuously.
A developer can commit code at once, and everyone will use the latest copy of the code to integrate their piece of code and test the entire system. For this, you use a version control system to make copies of code available to everyone. This version control system can be AWS CodeCommit.AWS CodeCommit Features
There are many features in AWS CodeCommit some are listed below:1. Collaboration
Collaboration is essential in the software field, and CodeCommit is a collaborative software development system. It allows you to easily manage team projects where everyone can commit, branch, and merge their code. You can easily create a pull request which will enable you to get code feedback and discuss the code with a collaborator. Allows to create repositories from AWS Management Console, AWS CLI, or AWS SDK and start pushing and committing to your repo.2. Encryption
Your repositories are encrypted and allowed to access with specific key pairs. You can push code via SSH or HTTPS with encryption using your keys.3. Access Control
AWS Identity and Access Management allow you to control and monitor your repositories which can access, change, delete, how they can access, and from where they can access. AWS Cloudtrail and CloudWatch can also be used to monitor your repositories.4. High Availability and Durability
Amazon S3 and DynamoDB are known for their high availability and durability. CodeCommit uses these components of AWS and stores all your repositories data in S3 and DynamoDB. Data is stored in encrypted format redundantly and at multiple facilities. This architecture allows for high availability and durability.5. Unlimited Repositories 6. Easy Access and Integration
Managing your repositories is easy with AWS Management Console, AWS CLI, and AWS SDKs. Git commands and Graphical tools can be used to interact with your CodeCommit repositories. It supports all Git Commands and Tools. You can use your CI/CD tools with CodeCommit.7. Notifications and Custom Scripts
You can create webhooks, can send a notification for the events in your repositories. Even in response to webhooks or notifications, you can execute lambda functions.How Does CodeCommit Work?
Developers who are already using Git-based repositories would find CodeCommit very similar even if you are not familiar with Git-based repositories. It’s an effortless transition to CodeCommit simple. The console can be used to create repositories and check out the list of existing repositories and branches. A few simple steps would give you all the information about the repositories, and you will be able to clone them pretty easily. After cloning, you need to make your changes and push the git repositories the same as you do in a simple Git-based repository. You can use the CLI or git based editor to make changes in code.
The working of CodeCommit is very simple to other Git-based tools where you clone repositories, make changes, commit them and push to the repositories. If you create a pull request, then others would pull your changes and work. Either you can create your branch work on it and later integrate with the master branch to integrate all the code and test. This is a pretty collaborative and faster approach where everybody would have the latest changes and tests them.How is CodeCommit Different from File Versioning in Amazon S3?
S3 is not considered a team software development tool, whereas code commit is optimized for team software development.
It manages changes across multiple files, which can occur in parallel.
S3 is not focused on collaborative file tracking.
The pricing system of S3 is very different from CodeCommit.Compatibility for CodeCommit, Git, and Other Components
You might be using some other tools with git, so you need to take care of the compatibility of CodeCommit with other tools.
The below table will help you to understand the compatibility.
Compatibility Information for CodeCommit:
Git Git version 1.7.9 is supported by CodeCommit, and all later versions.
Curl Curl 7.33 and later are required for CodeCommit. There are some issues with version 7.41.0; before using, check the issues or upgrade to a different version.AWS CodeCommit Pricing
If you have an AWS account, you can get AWS CodeCommit for free. You get free 5 active users per month, but within limits; if you want more, you have to pay $1.00 per additional active user per month. No other upfront fees or commitments.
50 GigaBytes – the month of storage
10,000 Git Repositories requests
Each user after 5 Active Users
10 GigaBytes -month storage.
2,000 Git Repositories requests.What is an Active User?
A unique AWS identity (IAM user/role, root account, federated) user that will access the AWS CodeCommit repositories during the month.
Accessing repositories from Git requests, AWS Management Console, AWS SDK for AWS CLI.
If you don’t use AWS CodeCommit for a month, there isn’t any charge for that user.
Using AWS Codebuild, CodePipeline to access CodeCommit, it will be considered a unique identity and an active user.
The total space needs to retain the repository is considered as total storage.
If you made a Git request, but no object transfer happens because your repository in local or remote was already up to date, then it’s not counted in your Git requests. This includes any Git pull or Push request.
Git requests only include any direct edit through a console or via CodeCommit API.
You will be charged only one $1.00 if there are 6 active users for your AWS CodeCommit when there are no additional charges or overuse.Additional Charges
There are very few cases where you would find that CodeCommit was overused; it’s designed so that it’s enough for every active user. These Git request quotas are rarely breached.
If you have some unused storage and Git requests, they are not going to be accumulated. But if you need more storage or requests for your active users, additional costs will be charged.
$0.06 per GB-Month
$0.001 per Git RequestConclusion – AWS CodeCommit
Version Control System is an essential part of software development. Because your code will be revising numerous times and you will be kept on updating the code. You need to have a perfect version control system because it keeps all the important code and libraries. So, it’s essential to choose it wisely, and CodeCommit has excellent features in terms of security, availability, and management. Even when your company is very small or big, it can be used to manage them easily.Recommended Articles
This is a guide to AWS CodeCommit. Here we discuss what AWS CodeCommit is, features, working, and compatibility for CodeCommit, git, and other components. You may also look at the following articles to learn more –
Introduction to Cloudera Impala
Web development, programming languages, Software testing & othersWhy Cloudera Impala?
Hundred of Cloudera customers use Impala to power up BI and analytical workload for faster time value. SQL queries that used to run overnight are now being executed in about 3 seconds.
This fast response enables fine-tuning of analytic queries rather than jobs associated with SQL Hadoop technologies.
It integrates with the existing CDH ecosystem, i.e., data can be stored, shared, and accessed using various solutions with CDH.
It provides access to the data stored without requiring Java skills for the MapReduce job. It can access data directly from the Hadoop file system. In addition, it provides SQL front end in accessing data in the HBase database system or the Amazon S3.
It returns results within seconds or a few minutes instead of the minutes or hours that are usually required for queries to be completed.
It uses Parquet file format, i.e., a columnar data storage layout optimized for large queries.
It is an open-source platform under Apache License, and users can integrate with BI tools like Pentaho, Tableau, Zoom data, and Micro Strategy.
It also supports various file formats such as Sequence file, RCFile, LZO, and Parquet.Connecting Cloudera Impala
Cloudera Impala can be connected via DSN and Web, along with a few authentication modes.
Let us check how Impala can be connected with DSN:1. DSN Connectivity
At first, the user needs to create a database instance.
Select the Impala version from the Database connection type Dropdown.
Now create a Database connection that will point to the correct DSN.
Hence, configure and save the login credentials.2. Web Connectivity
Search and Select Impala in the “Connect to Data dialog” and select either Cloudera Impala connector or Cloudera Impala.
From “Import options,” select the action that is best suited to the dataset (Building query, Typing query, or Selecting tables)
Complete the data source information and DSN less data source.3. Setting up Connection to Cloudera Impala Database
To add a new Cloudera Impala connection to the library, Under Tools – Go to Manage Data Connections.
Select Add New – Data Connection; under it, select Cloudera Impala.
To add a new connection to the analysis, Select File – Add data tables.
The authentication method used when logging into the database includes forms like Kerberos Authentication, No authentication, Username only authentication, Username, password-only authentication, and Username and password authentication with SSL. As a user, if we are planning to set up Impala into production, pre-planning is required for hardware setup with sufficient capacity such that the cluster topology is optimal for queries in Cloudera Impala and ETL process and schema design follow the best practices.
As Impala depends on software and hardware availability and its configurations, let us look through a few pre-requisites below:
Product Compatibility Matrix refers to the compatibility among various versions of Cloudera Manager, CDH, and its multiple components.
Supported Operating System: All relevant operating systems and the versions of Impala are the same, corresponding to CDH platforms.
Hive Metastore and Configuration: Impala can operate with data stored in hive and use the same infrastructure for tracking metadata for schema objects. MySQL or PostgreSQL and Hive are the pre-requisites, hive being optional in a few cases.
Java Dependencies: Cloudera Impala is written in C++ but uses Java to communicate with various other Hadoop components.
Hardware Requirements: Memory allocation for Cloudera Impala should be consistent across Impala nodes. The single executor of Impala with a lower memory limit than others can become a bottleneck, leading to suboptimal performance.Conclusion
We have seen what Cloudera Impala means and how it relates to Apache Hadoop, Hive, SQL queries, databases, CDH, and other components. We have also listed it to be considered for Analytics and Business analysts being so keen on using this Impala. Have listed how it can be connected view DSN and Web, with applicable authentication. Also, see how it can be connected to databases to work with queries, etc. Finally, I have seen the pre-requisites to set up Impala into production.Recommended Articles
This is a guide to Cloudera Impala. Here we discuss the introduction and connecting Cloudera impala for better understanding. You may also have a look at the following articles to learn more –
Introduction to Inkscape SVG
The following article provides an outline for Inkscape SVG. Inkscape SVG is a file format and this SVG stand for Scalable Vector Graphics that mean you can edit object of this file for changing their size and properties without losing its quality.Process
In this article we will see the process through which you can convert a Jpeg or raster image into vector file and save that vector file for using it on other designing platforms. This process includes parameter adjustment of Bitmap tracings features of Menu bar of this software and we also go through some other parameters.
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So let us delve with these features for getting our desired result.
For starting our process we need a raster image. So for that search it on the internet. We will search for a cartoon image by searching ‘cartoon character clipart’ keyword and then select this cartoon character.
This is dialog box for tracing image. Here we have many ways to trace a bitmap (if you want to know each and every way of tracing bitmap of this dialog box then you can search for ‘Inkscape trace bitmap’ article of mine) but we will go with first one which is Brightness cutoff.
This option has Threshold limit and by changing its value you can have different result in tracing of bitmap.
And in preview section of this box you can see result but we just want to trace outline of this character so we will adjust threshold limit for tracing just outline.
You can move your traced image next to original image and this traced image will be in vector format.
Before taking dropper make sure nothing is selected on our document area. Then move cursor on the color which you want to trace. We will move dropper tool cursor on the skin color of this cartoon character which is yellow color.
Then take ‘Fill Bounded areas’ tool from tool panel for dropping our picked color into our desired area of traced image. You can also press Shift + 7 for this tool.
Do the fill for all part of this character by repeating same process as we did above.
Now you can see skin of our character is ready like this.
We will draw a rectangle of dark color for explaining on thing that you should remember during filling.
Now this is the white area of this character and you should fill this also because you may leave it blank by mistake because our background is white. Do the same for black color if there any part is black. In short you must fill all part with color it doesn’t matter it is white or black or same as your background color.
You can see it is now one part.
Do the same for all parts which you want to make in one part.
You should analyze all part so that there will no part left.
For example you can notice this is small part of its skin which is separate from whole body so i will unify it with whole body skin.
Now all part of this character is ready like this. Each and every part is on separate layer.
Now select outline of this character and make duplicate copy of it by pressing Ctrl + d button of keyboard for using it in your future work.
You can change color of outline as well as per you choice
And our SVG file is ready for using it in other designing software.
You can notice our outline character has not saved because it was out of your document area. So make sure whatever content you want in you SVG file should be within document area.
And after saving it is ready.Conclusion – Inkscape SVG
After going through this article you can make number of SVG file for your project work and make changes in objects of that file without losing its quality because you know SVG is vector file format. Try different object and set SVG layer of that object for having SVG file in Inkscape.
This is a guide to Inkscape SVG. Here we discuss the introduction to Inkscape SVG and process for the better understanding. You may also have a look at the following articles to learn more –
Introduction to MySQL Administration
Hadoop, Data Science, Statistics & othersWhy do we need MySQL Administration?
MySQL Administration works for running different operations and assigning users privileges to work for the database server management activities so that MySQL is maintained and secured. MySQL administration offers many tools which help to serve for server maintenance, server configuration, database backup, Security, user roles, initialize/shutdown, duplication supervision, repair, restore, resource managing, performance check, status report, access records, CRUD operations SQL, granting permissions, etc. Thus, MySQL Administration is an admin-level responsibility to handle all the tasks executing on a server to make things run properly and ensure data integrity, Security, and fast management to allow users to interact better.How does MySQL Administration work?
We can install WAMP or XAMPP MySQL servers to use PHPMyAdmin, i.e., the admin panel of MySQL. PHPMyAdmin is dedicated to administering MySQL over web applications; free software is written in PHP.
You can even download MySQL Database from chúng tôi . You can see the below WAMP localhost page and PHPMyAdmin page:
PHPMyAdmin server page:
Showing all databases:
MySQL Administration bench allows us to integrate the tools into a simpler, more friendly graphical user interface. MySQL DBA enables us to create and manage databases. Using MySQL Commands, we can successfully manage the databases and their records.
We have some commands described below:
Show Databases: Lists all the databases present in the MySQL Server.
Show Tables: Displays all the tables stored in a particular MySQL database.
Show Columns: This lists columns from a specific table in the database server.
Backup: Using the mysqldump tool, you can take a backup of one or multiple databases.
Restore: Even you can restore the database with the dump file.
Maintain Tables: Responsible for providing commands to preserve the databases in the MySQL server.Roles of MySQL Administration
MySQL Administration offers the following roles:
Create Users: It defines adding new users to the MySQL Server.
Grant Privileges: It permits rights to the user.
Revoke Privileges: It withdraws the user privileges from the account.
Manage Roles: It organizes the different roles assigned to the users and their benefits.
Show Granted Privileges: Presentation of rights associated with the user roles or their respective accounts in the server.
Drop Users: It defines how to remove or delete a user.
Change passwords: helps to learn how to set passwords for the MySQL server users.
Show Users: Explains how to display user accounts on the server.
Rename Users: Allows to rename a user to another.
Lock User Accounts: Describes how to lock the MySQL server users or their respective accounts.
Unlock User Accounts: Defines how to unlock the MySQL user accounts.
Therefore, MySQL administration activities help to retrieve and manage the data. It provides different features to execute many tools to organize the MySQL server. Primarily, the tasks can be implemented using a command-line client like MySQL or MySQLAdmin.
Remember, in MySQL Administration, you will find the user details in a MySQL-named database and tables by user name. Though the main privileges exist in the user table itself, you can get the user privileges in different tables based on the privilege level of other databases. We need admin user privilege to access the MySQL server by MySQL Administration roles.Advantages of MySQL Administration
MySQL Administration displays an improved structure or summary of the settings, which are vital for the performance of MySQL Server. Hence, it helps to show this by graphical representation, which allows the reading and indication of the tune settings of the MySQL Server.
Defines rules to create a new user, give rights to an access user account, cancel user rights, and organize user roles and administrative activities in the database server.
It determines the security risk management, maintains user accounts and passwords, drops the user, and locks or unlocks them whenever needed.
It defines high performance with scalability, continuous uptime, secure transactional support, provides open-source flexibility, and cost-effectiveness for ownership.
MySQL administration includes controlled workflow and stored procedures.
We work with SQL queries with a standard and very popular easy-to-use friendly language to interact with the records manipulation and access.
It allows us to import and export data files from the server easily, but it depends upon the limited file size.Conclusion
MySQL Administration applies on MySQL server, a relational database that relates all data with some conditions and can be retrieved using SQL. This admin process helps for various purposes, such as Data Warehousing, E-commerce, logging, and Web applications. It stores vast data from all fields like IT, Medical, Government, Business, Education, etc. Thus, MySQL Administration is easy to interact with the web-based administrative tool PHPMyAdmin or admirer and begin to learn with basic knowledge of SQL.Recommended Articles
We hope that this EDUCBA information on “MySQL Administration” was beneficial to you. You can view EDUCBA’s recommended articles for more information.
Grab your phone and look at the screen.
Now, count how many messaging apps you currently have on your phone. The chances are very good you have at least one and as many as five or six.
Can you say the same for any other type of app?
Do you have five fantasy football apps? Three music players? Four image editors?
It goes to show you just how important messaging apps have become in our daily lives. And, when you take into account the potential of the newest trend in messaging — chatbots — there’s no doubt you’re going to be seeing a lot more of them in your day.
In this post, we’re going to take a quick jaunt through the history of messenger apps. Then, we’ll see where they are going next, what the big names are doing about the growth of messaging, and why these apps are looking to integrate with artificial intelligence (AI), especially via voice activation, in the near future.
But first, ready to take a trip down memory lane?A Quick History of Messaging
I remember my first encounter with a messaging app back in the mid to late ’90s. A good friend of mine worked at AOL and he sent me an email with a link to download a chat tool. A couple of minutes later I was chatting with him via my PC. Amazing!!
This was AIM, then known as AOL Instant Messenger. It was followed by MSN Messenger and Yahoo Messenger shortly thereafter.
Even though technically, messaging had been around for a while, at the time it felt quite revolutionary. You could chat with anyone anytime no matter where they were in the world. Messaging was so popular, a 2004 Pew study found that 53 million Americans were using instant messengers on their home, school, and work computers.
When the mid-2000s hit, the messaging options exploded. Blackberry had their messenger service (BBM), Apple had introduced iChat in 2002, Skype arrived in 2003, and Google Talk (aka GChat) in 2005.
And then came the social networks. It wasn’t Facebook who started the messenger revolution in 2008 with Facebook Chat, it was actually MySpace that was the first social network to feature chat.
Now, messenger apps are expanding even further, including AI-influenced chatbots most of which have been designed for personal use. But brands are now jumping into them because they see the potential for working with customers.
So it’s not completely surprising that a coming ‘wave’ is going to focus on AI. The thing to keep in mind is that this isn’t something that’s just taking hold. Integrating artificial intelligence has been something tech giants have wanted to do for decades.
From Larry Page in 2000:
“Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the Web. It would understand exactly what you wanted, and it would give you the right thing.
It’s clear that messaging, voice-activation, and chatbots are important parts of the path to knowledge availability that many of the tech companies are striving for.Messenger Apps Take Over the World
So that brings us to today. Where messenger apps are absolutely exploding.
This chart from Statista highlights the monthly users of a number of different messaging platforms with worldwide popularity (Note: It doesn’t include some messaging apps that are popular on the business side like HipChat, Slack, and Google Hangouts).
A recent study by TNS found that 55% of the population of the planet (you read that right) use a messenger app every single day. Just focus on Asia and the numbers grow even more, with 69% of users in China, and 73% in Hong Kong using them daily.
Also worth noting is that as of the middle of 2024, the ‘big 4’ messaging apps now surpass the biggest social networks in monthly active users. It shouldn’t come as a big surprise that mobile apps are becoming more popular, since according to comScore, mobile usage surpassed desktop around 2014.
As people start using their mobile devices for everything, messaging becomes even more important.The Future of Messaging Apps
For the potential future of everything a messaging app could be, look no further than WeChat and Snapchat.
With over 700 million users who typically use it a minimum of 10 times a day, WeChat is considered by many to be the ‘everything app.’
It’s not simply a messenger app. Users can take out microloans, send friends money, buy from over 10 million merchants, play games, broadcast images like an Instagram account, order dinner, and even play the lottery, just to name a few.
Users love it because they can get virtually everything they need to do in both their personal and professional lives done with one app.
This is the basis of the future of messaging.
The other big messenger app that is making waves in the US is Snapchat. As of September 2024, Snapchat had over 150 million daily active users. Not only that, but users spend approximately 30 minutes per day on the app, with 60% of users spending their time creating new content.
Those are mind-blowing numbers, and it’s no wonder Facebook was desperate to buy in with their $3 billion offer. Right now, Snapchat is valued at approximately $20-25 billion dollars.
Snap, Inc. has been able to excel in creating a creative and ever evolving messenger app where a lot of other brands have failed. Now, users can not only send images but also use filters, geotagging, and send money to friends via Snapcash.
And with the recent release of Spectacles, Snap, Inc. looks like it’s the brand to conquer wearable glasses where Google failed, bringing yet another level to the messaging experience.Facebook Goes All In
We can already see Facebook trying to do something similar with its messaging app. Note that Facebook bought WhatsApp for $19 billion in early 2014. And they tried to buy Snapchat in late 2013 for a rumored $3 billion in cash.
Right now, Facebook is trying to grab the youth market.
The reason for this is because younger users (the 13-24 crowd) are far more into messaging apps than social media or social networking sites. It’s one of the main factors behind why these apps are seeing such growth.
In fact, the trend lines are showing that messaging apps now grow faster than social networks, as you can see in the image from Business Insider:
Right now, and into the future, Facebook is looking to turn Messenger into a full platform. Users are already able to utilize Messenger from both inside Facebook and via the app. Plus, they can send images, video, voice notes, files, and even cash over Messenger as well.
Of course, consumers aren’t the only people Facebook is trying to target. They are also going after brands with chatbots.Chatbots
Chatbots are one area where messenger apps and artificial intelligence are starting to come together. For a quick and easy definition of a chatbot, use this:
In its most basic form (we’ll use basic as a relative term here), a chatbot is a form of artificial intelligence that, combined with rules and algorithms, allow for a text-based chat interface to communicate with others. A chatbot is a tool that lets brands interact over chat with consumers.
Right now, Facebook claims they have about 33,000 chatbots operating inside Messenger. Messenger users can get a chatbot to do everything from asking for a weather report to call an Uber to order a Pizza. (You can see a list of about 40 right here).
Starting to sound a bit like WeChat, isn’t it?
The big draw for brands is the ability to offer education and customer service to consumers through chatbots. These bots can act as a front line customer service representative to consumers who want a simple question answered or a problem solved and don’t want to email or spend time on the phone.
This ties into what consumers want — more personalized service and a way to connect over messaging versus the phone.The Marketing Benefits of Messaging Apps
We’ve seen that users, especially younger users of messaging apps, are all in when it comes to the product. Now, we’re also seeing how marketers are trying to reach those users through messaging beyond providing customer service.
While text messaging (also known as SMS) was thought to be a potential hotspot for marketers, text messaging is actually in decline around the world. The numbers track pretty well with the rise of chat and messaging apps, which look like they are here to stay for the foreseeable future.
As users continue to be more and more attached to their phones, there are a number of benefits marketers can see from including messaging apps as part of their overall marketing strategy.
Kik is one messaging app that uses big data to break their users down by demographics like age, gender, and location. They then promote their sponsored content based on that data. Using this method of targeting segmented users seems to be working, as Kik reported: “16 million consumers have swapped 500 million messages via sponsored bots.”
Brand Sponsored Content
Snapchat takes a different approach allowing for sponsored or branded stories and lenses. For the 2024 Superbowl, Gatorade used a sponsored lens that mimicked a bucket of the drink being poured over users. This lens was used 165 million times in only two days.
Brands like Sephora and H&M have been able to use chatbots via Kik and see 70% to 90% of users who chat with these bots complete quizzes. Sephora has also given chatters “Kik Points” that they can use to bid on special samples.Final Thoughts
As of now, the future of messaging apps and AI looks extremely bright, especially for marketers. We’ll see if Facebook is able to continue its path of world domination and find a way to create a messenger used worldwide that eventually becomes connected to an AI assistant as well. So far, it appears that they’re on the right track.
We’re entering a new era of messaging, and it will be interesting to see which brands come out on top as those willing to adapt quickly to the new potential out there. It will be pretty exciting to see the new channels that emerge from these technologies.
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