Trending February 2024 # 15 Digital Marketing Podcasts That Deserve Your Undivided Attention # Suggested March 2024 # Top 6 Popular

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For anyone who has enjoyed listening to their favorite show, whether it’s Serial, WTF with Marc Maron, or The BS Report, you already understand the convenience of podcasts. You can listen to them while commuting to work, when working out, cooking dinner, or during a break from work. In short, you can listen to a podcast whenever, where ever you want to.

17 percent of US adults had listened to a podcast during the month leading up to annual survey in 2014. That was a 9 percent increase from 2008. (Source)

In 2013, Apple surpassed 1 billion podcast subscriptions. (Source)

1 in 4 podcast listeners plug their smartphone or MP3 player into their car audio system. (Source)

By 2025, 50 percent of cars will have Internet connectivity. (Source)

As of 2014, 58 percent of Americans own a smartphone. (Source)

Only 3 percent of marketers are currently using podcasting in their social media marketing strategy. However, 32 percent have a desire to learn how to use podcasting in their marketing efforts and 23 percent have plans to increase their podcasting activities in 2013. (Source)

In other words, it may be worth your time to investigate whether or not a podcast can improve your marketing efforts.

Besides using podcasting as a marketing tool, what can you me fellow marketers learn from podcasts? On top of Marketing Nerds, here are fifteen other informative marketing podcasts – in no particular order – that every marketer, small business owner, and entrepreneur should follow.

This weekly podcast is hosted by Joe Pulizzi (founder of the Content Marketing Institute) and Robert Rose (Chief Strategy Officer for the Content Marketing Institute ). The hour-long podcast features Joe and Robert discussing the latest news impacting the industry, a one-minute rant, and past example of an amazing piece of content marketing. Joe and Robert also take questions from their audience by using the #ThisOldMarketing hashtag on Twitter. This Old Marketing Podcast is consistently rated as one of the top marketing podcasts on iTunes.

Ryan Hanley launched his content marketing blog on 2009 to share his real-world marketing knowledge in the insurance industry, which has now grown to include this powerful podcast. Every week Ryan shares the secrets of increasing your online visibility, telling your brand’s story and achieving success through content marketing, social media, and podcasting. Ryan also conducts interviews influential guests like Jay Baer, Mark Schaefer, Chris Brogan, Gini Dietrich, and Marcus Sheridan. You can subscribe on either iTunes or Stitcher.

Fully titled “Social Pros Podcast: Real People Doing Real Work in Social Media,” this weekly podcast features two of the industry’s leading thought leaders Jay Baer (Convince and Convert) and  Jeff Rohrs (Salesforce). The podcast contains insights from a leading social media strategist and highlights the work people are doing for real-word companies – a recent episode featured Natanya Anderson (Global Director of Social Media, CRM, and Customer Service at Whole Foods) on how the company uses social media to address customer needs. One of the more unique features of this podcast is  the Social Media Stat of the Week, which is either debunked or verified by Jay.

Duct Tape Marketing

Brian Clark’s Copyblogger is one of the best resources for anyone wanting to learn how to compose engaging content and copy. The Copyblogger brand has now expanded to include this digital marketing podcast network. The network includes:

Confessions of a Pink-Haired Marketer – Content Marketing from Sonia Simone.

Editor-in-Chief – Stefanie Flaxman shares tips to help make you a stronger writer.

Hit Publish – A great podcast for beginning online marketers with Pamela Wilson

The Lede – Jerod Morris and Demian Farnworth answer questions regarding content marketing, email marketing and copywriting.

The Mainframe – Chris Garrett and Tony Clark discuss the technology you need to use for effective content marketing.

New Rainmaker – Brian Clark and Robert Bruce assist you with starting your own digital platform for marketing and sales.

No Sidebar – Brian Gardner helps you remove the obstacles from starting your own business.

Search and Deploy – SEJ founder Loren Baker shares the latest insights in SEO.

Mitch Joel is the president of the digital marketing agency Twist Image and is considered a visionary in the industry. He’s also the author of the book and blog Six Pixels of Separation, as well as the host of the podcast of the same name. Every week Mitch and his guests share digital marketing essentials and what to keep an eye on the future.

Hosted by John J. Wall (Vice President of Marketing at EventHero) and Christopher Penn (co-founder of PodCamp) this weekly podcast covers classic and new marketing aspects. The program also features special guests, such as HubSpot’s CMO Mike Volpe who discussed inbound and outbound growth. This is a great listen for seasoned marketers. And, if you’re curious about the name of the show, it’s because it’s recorded at a coffee shop just outside of Boston.

Hosted by Mark Schaefer (author of Social Media Explained and founder of Schaefer Marketing Solutions) and Tom Webster (Vice President, Strategy and Marketing of Edison Research), The Marketing Companion is an informative and entertaining show that is published twice a month. Mark and Tom answer important questions, such as what determines the success of your marketing program, to covering controversial industry topics like ad blocking and banning social media in the workplace.

Social Media Examiner doesn’t have just one podcast, it has two powerful shows for all of your business and marketing needs. The Social Media Examiner Show is a 10-minute daily show that provides quick and effective social media tips to help market your business. The second show, the Social Media Marketing Podcast, is a 45-minute show that is published weekly. This podcast shares successful examples of marketing, new marketing strategies, and interviews with leading social media marketing experts.

After helping his family liquor store grow to a $60 million business, thanks to chúng tôi Gary Vaynerchuk began to share his business knowledge on Wine Library TV. In 2009 Gary and his brother launched the strategic creative agency VaynerMedia. With the The #AskGaryVee Show, he answers questions regarding social media, marketing, and entrepreneurship on an almost daily basis. You can ask a question at #AskGaryVee on Twitter. While the show is primarily intended for video use, it is transcribed for podcasts.

Hosted by Chris Burres (owner of E-Webstyle and formerly SES Research) and Charles Lewis (Internet Marketing Specialist at E-Webstyle), this podcast is one of the most popular internet marketing podcasts on iTunes. The hosts answer questions ranging from what content is the most valuable, how to use relevant links to avoid Google penalties, why you should use email marketing, and what the most promising online marketing strategies are going to be in the coming year.

Hosted and produced by Kerry O’Shea Gorgone, an instructional design manager and enterprise trainer at MarketingProfs, the Marketing Smarts podcast is a weekly podcast that features in-depth interviews with leading marketers who share their success with real-world marketing. Recent episodes have included Guy Kawasaki discussing the Art of Social Media and How Happy Employees Make for Better Marketing with author Chris Reimer.

Conclusion

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Traditional Marketing Vs Digital Marketing

Difference Between Traditional Marketing vs Digital Marketing

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Digital marketing, conversion rate optimization, customer relationship management & others

Digital marketing or digital promotion has become handy and the marketers can grab the attention of the consumers more easily. Also, we have automation on a boom and digital marketing is a highly automated process that reduces a lot of manual processes involved both for the consumers and the marketers. Although, both traditional marketing and digital marketing are effective in their own ways still as per the marketing trends digital marketing is slightly ahead of the traditional method.

Head to Head differences between Traditional Marketing vs Digital Marketing (Infographics)

Below are the top 10 differences between Traditional Marketing vs Digital Marketing.

Key Differences between Traditional Marketing vs Digital Marketing

Traditional marketing and digital marketing both have their own pros and cons still digital marketing as got an upper hand over traditional marketing methods. Below are some key differences to understand the traditional marketing vs digital marketing methods better:

Traditional marketing is limited in terms of targeted audience/consumers as it is limited to local customers/consumers whereas digital marketing grab the attention of customers or the consumers from all over the world and thus through digital marketing companies can reach out to a greater number of consumers/buyers/customers as compared to traditional marketing. Also, digital marketing involves two-way communication which allows serving the customer’s requirement in an efficient manner.

Digital marketing provides quick and real-time marketing results that let the companies refine and streamline the marketing strategies for generating maximum revenue and profit. This is one of the key reasons why companies are switching to digital marketing platforms.

Digital marketing is highly cost-efficient and eco-friendly as it provides paper-free transactions. The marketers and consumers can interact through various social media platforms that do not charge even a single penny and the documentations are in the form of soft copies stored on the websites which can be accessed any time anywhere.

Traditional Marketing vs Digital Marketing Comparison Table

Let’s discuss the top comparison between Traditional Marketing vs Digital Marketing

Area/Zone

Digital Marketing

Target Audience It’s easy to reach out to local audience/consumers with the traditional marketing methods Digital marketing lets you reach the targeted audience/consumers/customers globally from all over the world.

Marketing Approach Traditional marketing is more of a personal approach as it is very easy for marketers to have a person-to-person relationship in informing the public or promoting their brand’s name. The physical presence of the marketers is not at all required in digital marketing, yeas physical presence will be a bonus but is not required and digital marketing allows the marketer to reach a finite number of consumers easily.

Documentation Traditional methods of marketing provide the hard copy of product(s)/service(s) description which can be read again and again. Digital platforms provide the description in softcopy over the website, or through videos, youtube, etc. which can be accessed anytime anywhere as per the consumer’s requirement and it provides paper-free documentation.

Consumer Interaction Very less interaction is involved in traditional marketing as the promotion mediums are not flexible enough to incorporate the customer’s interaction. Digital marketing, on the other hand, offers a number of digital platforms to the consumers/customers/buyers like social networking sites, e-commerce websites, different apps for collecting their feedbacks where they can put their views about the product(s)/service(s).

Marketing Cost

Marketing Analysis The result analysis is complex with traditional marketing as the companies need to rely on the surveys and the findings of the market. On the other hand, in digital marketing, data and facts are recorded and stored online which makes it easy for the marketers to analyze the marketing result.

Real-Time Result With traditional marketing methods, the company must wait for weeks or months to get the result. Online marketing or digital marketing gives quick results and thus it is easy to get real time marketing results.

Interruptions Digital marketing/online marketing methods let the consumers/customers/buyers skip the interruptive part and continue to engage with the product(s)/service(s).

Strategy Refinement As traditional marketing methods does not provide real-time results, drafting the marketing strategy takes time as it is dependent on the marketing results. Digital marketing provides real time results; thus, strategy refinement becomes very easy and the marketing team can opt to change or update their market strategy as per the market results.

Communication Traditional marketing involves one-way communication as marketing mediums are quite rigid. Online marketing, on the other hand, promotes two-way communication and thus helps to satisfy the customer and make the customer feel that they are being listened to and served.

Conclusion Recommended Articles

This is a guide to Traditional Marketing vs Digital Marketing. Here we discuss the Traditional Marketing vs Digital Marketing key differences with infographics and comparison table. You can also go through our other suggested articles to learn more –

Is The Academy Of Digital Marketing A Good Place To Learn Digital Marketing?

“On-the-job training” or “earn while you learn” may seem like lucrative options, but it is always suggested to have an understanding of the industry and the work before you dive deep into the ocean. If you have no or negligible knowledge about the field and the work, it is more likely for you to feel lost and helpless. The course helps you understand the basics, and then you can apply the theoretical knowledge in the practical world. Digital marketing is one such subject. It is highly likely for you to get lost in keywords, content, graphics, and emails if you do not have the right direction. Digital marketing courses not only introduce you to the concept but also provide you with tips and tricks and an understanding of how the industry is currently working in different domains.

In this article, we will be understanding all that the Academy of Digital Marketing has to offer students who want to understand digital marketing or get certifications in it. After going through the details, you can make your decision, weighing the pros and cons of other institutes on your list of considerations. 

The Academy of Digital Marketing and All Its Details

The institute’s website address is −

Home

Who Can Opt for the Course?

The sessions are flexible in nature, so anyone who is interested can apply for the course.

Students

Entrepreneurs

Job seekers

People who are already working but would like to switch their career path or who desire to upskill themselves

Freelancers

Influencers

The Academy of Digital Marketing Provides You with the Following Courses in Digital Marketing

Certificate in Search Engine Optimization (SEO)

Certificate in Search Engine Marketing (SEM)

Certificate in Social Media Marketing

Master Program in Digital Marketing

Certificate Program in Digital Marketing

Free demo classes are available so that you can get a look and feel of the class before signing up for it. You can register yourself by going on the website, and very minimal details are required for doing so.

Details Regarding the Courses

What is going to be the learning module for the certification? The name of the module as well as a short description are available for each module.

How much time would it take for an individual to complete the course?

How many certifications will an individual acquire if they complete the course?

Will the academy provide the student with a placement opportunity?

Will the academy provide the student with an internship opportunity and others like it?

The certifications provided to the student during the courses or training programs are affiliated with big and prominent companies like

Google Ads

SEMrush

Google Analytics

Twitter

HubSpot

Feedback on blueprint certification and others

During the courses that an individual might choose during the digital learning curve, they will be provided with 200+ digital marketing tools, some of which would be

Google Analytics

Google Search Console

HubSpot

MOZ

Mail chimp

Link tree

Pabbly

Send it in blue.

SEO site checkup

Tag Manager

Spy fly

Swipe Pages

Ubber suggest.

Woo rank

Sprout Social

WordPress

YouTube Advertising

Canva

Asana

Buffer and others.

Along with the courses, the Academy of Digital Marketing also provides its students with paid internships and placement opportunities. Cracking those interviews, though, totally depends on the mirth and luck of the candidate. Now in the last 7 years, it has helped more than 2250 students to get a paid internship program and more than 2000 students are placed in corporate jobs. The website has an interactive dashboard, and you can see the number increasing every now and then. The Academy of Digital Marketing also gives its students live project opportunities to work on during their course so that they can understand the impact of the knowledge they are gaining in the academy.

The company has 55+ hiring partners, and to mention a few of them, they would be

Hyundai

Paytm

Amazon

YouTube

Pinnace Teacher

Maya Academy of Advanced Cinematics (MAAC)

OYO

Nav Soft

Oshea Herbals

Hi-Tech Animation

Webbo

Fluorescent

Flipkart

Wipro

Sugam

Blueberry Web Solutions

AD

Canvas − Let’s spread happiness.

Cognizant

Da Miracle − Magic with Logic

Devine Spectrum

Airtel

Arena Animation and others

The Academy of Digital Marketing also provides its students with mock interview sessions so that they are prepared for hiring partners beforehand. The institute guarantees 100% placement for its students in modern industries.

Contact Information for the Academy of Digital Marketing

Students can write their concerns or seek information from the academy through the email id ([email protected]). Any queries related to the course, payment method, and everything else available when you connect with the information mentioned above

Case Study: Flipkart’s Digital Marketing Strategies

Flipkart is a leading e-commerce business that has become one of the known names in Indian households. They have a strong hold on their marketing strategies and are an example for many marketers. This case study will focus on Flipkart’s digital marketing strategies and how they have been effective in increasing their sales and customer base. The company’s history, website, social media, SEO and other strategies will be discussed in detail.

About Flipkart 

The history of Flipkart is a fascinating one. The company was founded in 2007 by two former Amazon employees, Sachin Bansal and Binny Bansal.

Flipkart Co-founder- Sachin Bansal Flipkart Co-founder- Binny Bansal

The company was started with the aim of providing a better online shopping experience to Indian consumers. The company has since then overgrown and is now one of the leading e-commerce companies in India.

It is an Indian private limited company with its headquarters in Bangalore and Singapore incorporation. Before branching out into other product categories like consumer electronics, fashion, household staples, food, and lifestyle goods, the company initially concentrated on online book sales.

Flipkart: Brand Overview Why Should Marketers Study Flipkart’s Digital Marketing Strategies?

Flipkart can be considered one of the leading e-commerce platforms in India. While digital marketing is crucial for every business – it is of even more importance for eCommerce brands. Flipkart has its A-game in almost every field of digital marketing.

Here are some things special to Flipkart that marketers can take inspiration from.

Use of VR

We are all gradually integrating virtual and augmented reality into our lives, and we have already observed the influence and application of filters by businesses on Instagram Stories.

When it comes to embracing new technologies, Flipkart is constantly prepared. By including VR in the Big Billion Sale Campaign, Flipkart found the ideal time window to capitalize on the technology. Undoubtedly, the Big Billion Day campaign significantly contributed to Flipkart’s marketing success, and they used cutting-edge VR technology to achieve the aim far more successfully. The promotion was started as Full Moon day drew near because it is considered auspicious and intimately related to the Indian holiday calendar.

Big Billion Sale Campaign

The audience was impressed and fascinated by this campaign because it was unlike anything they had ever seen before. It brought Flipkart 5 million views and a CTR of 2%.

Celebrity endorsements 

Flipkart is renowned for its partnerships with other businesses. Additionally, it frequently uses well-known people and celebrities for its promotion. Every year, Flipkart continues to collaborate with various well-known public figures from around the globe. Their most well-known endorsement campaign to date was centred around Ranbir Kapoor and Alia Bhatt and was dubbed “IndiaKaFashionCapital.”

Celebrity endorsements -India Ka Fashion Capital

Relevant and Relatable.  

With a variety of entertaining activities, Flipkart keeps its audience interested. However, they also make sure to sprinkle in a few current trends. For instance, numerous items have trended and gone popular during this lockdown, and they went on with the trend to stay relevant and relatable. 

Flipkart’s Digital Marketing Strategies & Case Study Flipkart’s Social Media Marketing Strategies  Flipkart’s Instagram Marketing strategies

Their Instagram content is majorly for engagement (through posts and majorly reels), and has occasional posts centring around their products. The product-related posts don’t sell their products directly but are rather subtle. 

Here are a few examples of their product-related posts

Here is one of their engagement posts that takes up most of the space on their feed

They even post contests periodically to get more engagement and increase their followers. 

Finally, they constantly post relatable, funny or trendy reels to garner more engagement. 

Flipkart’s Instagram engagement rate

Flipkart’s Instagram engagement rate is 0.04%, with an average of 1,289 likes and 52 posts as of November 2023.

Flipkart’s Facebook Marketing Strategies 

Flipkart’s Facebook account has over 10 million followers and more than 9 million likes. 

Flipkart’s Facebook account

Flipkart has separate category-focused Facebook pages for each category, like books, fashion, games, and so on. These pages are mostly used for building engagement with their fans. Flipkart also uses Facebook as a way to acquire customers by promoting their deals and offers. 

These are the Highlights of Flipkart’s Facebook Account

Posts are based on the seasons, holidays, or birthdays.

Enquiries from customers and updates on new products.

Customer complaints receive an average and inconsistent response.

They conduct competitions and gamification.

They also have a separate dedicated customer assistance tab.

The acquisition and engagement of customers are emphasised.

Overall, Flipkart posts the same content as it does on Instagram. 

Flipkart’s Twitter Marketing Strategies

Flipkart has over 2.8 million followers on its Twitter as of November 2023. 

Flipkart -Twitter

These are the Highlights of Flipkart’s Twitter Handle

They post updates using eye-catching videos and images of new products, deals, and discounts.

Exclusive channel for tech news at Flipkart.

Running a contest centred on products or services, such as Flipkart First or AcerA1

On average, 2-3 products are launched or offered every day.

Flipkart provides channel-based exclusive offers.

24-hour customer service line

Instantaneous Connect.

The inquiry has a real-time response.

Flipkart’s Twitter Engagement Rate

Flipkart’s Twitter engagement rate is 0.02%, receiving an average of 407 likes and 237 retweets per tweet as of November 2023. 

Flipkart- Twitter engagement

Flipkart’s SEO strategies  

Flipkart uses a mix of organic and paid means to get more traffic to its website and increase its ranking to visible.

Here are the different strategies it uses and the success it has achieved through these strategies

Website

Flipkart, no doubt, is in the front seat regarding SEO. They have an “amazing” score for all the different factors that affect the website’s ranking. They have 22,811,205 organic keywords, 236,950,566 of just organically monthly traffic, a domain authority of 90, and 70,895,150 backlinks. 

Obtaining such huge numbers is not an easy task, which is why marketers can learn a lot from how Flipkart’s strategies and optimise its website.

Flipkart’s Traffic and Engagement Analysis

With a total visit of over 237.4million traffic has decreased by 17.87% in October compared to last month (Desktop).

These are the different ways through which Flipkart is on its best game 

Flipkart’s SEO methods aim to build a user- and mobile-friendly website. 

Flipkart looks at users’ most popular queries, picks the top ones, and turns them into URLs for web pages. To ensure that their website ranks, Flipkart uses a pretty effective method.

The speed of the website is a crucial component of search engine optimization. Your SEO health depends on your website’s speed. The percentage of visitors leaving your site dramatically rises for every additional 0.5 seconds it takes to load.

Paid search  Flipkart’s Target Audience and Remarketing Strategy

Flipkart’s audience is 66.98% male and 33.02% female. The largest age group of visitors are 25-34 year old.

A sizable portion of Flipkart’s consumer base browses the products and checks the product details. However, not every product that customers view ends up being purchased.

Even hours after first viewing some products, shoppers frequently return to them. When shoppers leave items in the shopping basket, it shows a strong intent to purchase.

According to a survey, 30 of 100 online shoppers add items to their shopping carts.

That is 30% of customers who are considering making a purchase. That is a substantial sum. However, just 3% of these customers ultimately purchase the product.

Flipkart’s Top Digital Marketing Campaigns

Flipkart has repeatedly rolled out digital marketing strategies that have impressed us all. Let’s discuss a few of their strategies that impressed us the most. 

1. #LeadLikeHer

2. #IndiaKaFashionCapital 

One of its most recent campaigns, #IndiaKaFashionCapital features Alia Bhatt and Ranbir Kapoor, assuring their customers that Flipkart is the best place for shopping. Over the years, Flipkart has served customers with best-in-class services thanks to its deep understanding of their needs. They promise their customers to offer a fashionable lifestyle that is easily accessible and value-driven. 

3. #BigBillionDays

The #BigBillionDays is one of the most successful campaigns introduced by Flipkart.  During the Big Billion Days sale, Flipkart received over 666 million visits, with over 52% of those coming from Tier III and higher locations.

The Filpkart #BigBillionDay ad in 2014

The Filpkart #BigBillionDay ad in 2023

The Filpkart #BigBillionDay ad in 2023

Amazing 110 orders were placed each second on the platform. Flipkart saw 1.5 times as many sellers engage in transactions as it did the previous year, and over 35% of sellers experienced 3 times as much growth in sales.

Conclusion 

Enrolling in this course is a good idea if you want to learn everything there is to know about digital marketing and how to use it for your own company. Visit their website at chúng tôi to learn more about them.

Are you prepared to improve your company’s reputation? Now is the perfect time to enrol in an online digital marketing program!

FAQs

Q. What are the key elements of an effective ecommerce marketing strategy?

Ecommerce marketing strategy is a collection of steps for creating and carrying out an online selling plan. The strategy searches for and attracts clients who fit a specified demographic and persuades them to make purchases. It has a psychological and demographic focus.

Q. What are the strategies used by Flipkart?

Flipkart uses multiple channels for its marketing campaign, its major traffic comes from targeting its competitors & retargeting. Flipkart does not miss any special moment & comes with special offers & sales to attract a new set of audience.

Q. What are the top 7 most effective e-commerce strategies?

The top 7 e-commerce strategies that are the most effective way to drive conversions include:

Offer free shipping

Offer a return policy

Advertise

Create landing pages

Retarget

Customer support

Secure checkout process

Top 6 Skills You Need To Add To Your Digital Marketing Resume

blog / Digital Marketing Top 6 Skills You Need to Add to Your Digital Marketing Resume

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Your resume is your first touchpoint with potential recruiters; they meet you through your resume before they see you in person. And in a tough job market like digital marketing, your resume especially needs to stand out in a sea of applicants. Thus, learning to create one that is effective and impressive increases your chances of getting to the next stages of the hiring process. This article gives you a detailed overview of the required skills for digital marketing resumes and digital marketing job roles along with examples.

How Important is a Digital Marketing Resume

Your digital marketing resume is more than a document. Even with exceptional skills, many digital marketing experts don’t even pass the application process without a good resume showcasing their expertise and qualifications. A good digital marketing resume helps you make a positive first impression. 

6 Skills for Digital Marketing to Put on a Resume

Let’s take a look at the top skills for digital marketing resumes that can set you apart from your competitors. 

1. Content Marketing

Content marketing is a process of creating and publishing written, audio, and video content online to attract, engage, and retain an audience. This includes blogs, podcasts, videos, newsletters, social media posts, e-books, etc. With content marketing skills, you can pursue a career as a content marketer. 

Average Content Marketer Salary: $55,017 per year

Roles and Responsibilities: 

Driving website traffic and engagement online

Managing the budget for content creation 

Creating digital strategies for digital platforms 

Implementing SEO best practices 

Working with other creators to build content 

2. Social Media Marketing

Social media marketing is creating content for social media platforms to build a brand, drive traffic, and engage your product or service. This includes communicating with followers, creating content, and analyzing metrics.

Average Social Media Marketer Salary: $58,073 per year 

Roles and Responsibilities 

Working with designers and writers to create social media content 

Overseeing the organization’s social media strategy 

Developing social media campaigns 

Engaging with the audience 

Analyzing social media metrics 

3. Video Marketing

Video marketing is the use of video content to reach an audience and inform and increase engagement online. It is an impactful and effective form of digital marketing to boost engagement and brand awareness. With video marketing skills, you can pursue a career as a video marketing specialist. 

Average Video Marketing Specialist Salary: $51,700 per year 

Roles and Responsibilities

Creating video content for various platforms 

Handling video production tasks 

Shooting and editing videos 

Collaborating with other teams to create video scripts 

Optimizing videos to drive traffic 

4. Media Buying/Traffic Acquisition

Media buying or traffic acquisition is used to obtain high-quality traffic. One of the most sought-after skills for digital marketing resumes, it requires a deep understanding of the target audience to identify and purchase ad space on relevant platforms. Media buying is an effective strategy for boosting traffic and engagement, and requires proficient media buyers to oversee and execute the same.

Average Media Buyer Salary: $50,635 per year

Roles and Responsibilities 

Negotiating rates, ad space, and time with publishers

Developing effective buying strategies and campaigns

Identifying target audiences 

Monitoring marketing budgets 

Tracking metrics and delivery using marketing tools 

5. Testing and Optimization

Testing and optimization employ data-based methods to test results and optimize websites. It is a continuous and long-term approach that incrementally improves business goals, websites, and channels. A conversion rate optimization (CRO) specialist is in charge of a brand’s complete conversion optimization program.

Average Conversion Rate Optimization Specialist Salary: $79,000 per year

Roles and Responsibilities

Measuring and analyzing audience interaction with the content

Auditing and creating content online

Executing A/B and multivariate (MVT) optimization tests 

Interpreting data and improving content performance 

Collaborating with stakeholders and teams 

6. Email Marketing

Email marketing is a direct marketing strategy where businesses reach out to the audience and promote products through emails. Specialists in email marketing or email marketers are professionals who build, develop, and implement an organization’s email marketing strategy. 

Average Email Marketing Specialist Salary: $55,433 per year

Roles and Responsibilities

Creating and monitoring email marketing campaigns 

Designing email templates 

Evaluating email marketing key performance indicators

Increasing sales and revenue through email 

Optimizing emails for mobile devices 

Digital Marketing Resume Examples

You can build your resume based on your skills and experience. Here are examples of digital marketing resumes you can use as a reference to make your own. 

1. Entry-Level Digital Marketing Resume

Highlight the skills and education that will make you a great candidate for hiring managers. Here you can underline your knowledge and any experience you have, such as internships and projects. 

2. Senior Digital Marketing Resume

Showcase that you are the right candidate by mentioning your experiences and tailoring your skills according to the job you are applying for. Here you should highlight your achievements, past experiences, skills, and results.

How Emeritus Can Help You in Boosting Your Digital Marketing Skills

Hopefully, by the end of this article, you’ll have a better understanding of the various skills for digital marketing resumes. However, please remember that you should never lie in your resume. You can always learn if you don’t have the skills required for the job. If you are looking to upskill, check out the digital marketing courses offered by Emeritus.

All salary figures are from Payscale

By Krati Joshi

Write to us at [email protected]

13 Local Marketing Strategies That Work

You must develop effective local marketing strategies to build your brand authority and attract more customers.

A digital marketing strategy is essential, regardless of whether you are starting a new business or already have one.

Digital and social media marketing are the most crucial parts of marketing a local business since, according to Google, “83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store.”

We’ll cover some of the online marketing tactics and strategies we’ve used with great success in reaching a local audience.

Great Local Marketing Strategies For This Year 1. Optimize For Local Search

Through Google Business Profile (GBP), your business will appear as soon as someone searches for your business or keywords on Google.

It is free, which is awesome.

The results will feature businesses within the vicinity of the person searching and even includes your business on Google Maps.

To start, create a profile with your company name, contact details, industry, etc.

Then, verify your GBP listing.

Once verified, you can add images and a bio, upload blogs, create offers, send and receive messages, add customer reviews, and see analytics.

Plus, it is pretty easy to update, so you always have relevant info online.

You can go one step further and set the business up with a solid, local link-building strategy.

Plus, GBP has a great function that allows you to set the radius on services to a specific radius, such as 10km.

It is important to add fresh content or blog posts to your GBP account regularly.

Considering that a post expires after seven days, you’ll likely need to schedule a post at least once a week. Why is this important?

GBP posts can help drive traffic and engagement.

Do you have a sale or event coming up? You can promote anything related to the business on GBP.

If you’re not confident you’ll remember to upload a blog weekly, use content scheduling apps and tools like Semrush and Hootsuite.

As far as hyper-localized visibility goes, GBP is a no-brainer.

2. Local Reviews From Local Customers

As cautious online users, the first thing people notice is often the reviews given on the GBP listing.

A positive review or testimonial can demonstrate to local customers that you are a business they can trust.

That goes a long way in moving customers through the sales funnel towards conversion or purchase.

So, how do you get reviews?

Got negative reviews? No problem.

You can use negative reviews as a way to gather meaningful customer information.

Not only will you get insight on how you can improve products or customer experience (CX), but you can use the opportunity to turn the negative review into a positive one by reaching out to the customer and correcting the poor experience, product, or service.

3. SEO Optimize Your Website

The next step to getting your brand and product into the local market is to optimize your website for organic search.

The first and foremost way of doing that is through keyword optimization.

While a lot of this will be intuitive at first, you will soon run out of clever ideas and need to do keyword research.

Competition on short-tail keywords is fierce, and someone who’s been around longer than you is almost guaranteed to be already ranking for it.

So, focus on long-tail, geo-specific keywords.

These are ideal because people who use long tail keywords usually know what they want (they’re not tire-kickers), and they are more ready to engage.

Those who use geo-specific keywords know where they want to do business.

So, say you are a digital marketing company that provides B2B marketing services for businesses in a specific area.

It would be futile to optimize just for “marketing” or ”digital marketing.” That ship has sailed!

Rather, create pages on the site that are location-based, niche-oriented, and have long-tail keywords.

For example, you can create a page or blog called “Digital marketing for B2B Companies in California” or “How B2B companies in California can benefit from digital marketing.”

You get the picture.

That means search engine results pages (SERPs) will show results for users searching for “digital marketing companies near me.”

4. Create Localized Content

Content marketing is a big part of attracting a targeted audience, which connects to inbound marketing.

We have found that the more valuable, relevant, and consistent your content is, the more your target audience will engage with it.

But where do you start?

Create content that solves your customer’s pain points and that is evergreen.

There’s no shortcut when it comes to good content creation. Do the research, write for humans, and Google bots will love it, too.

For this, we love “how-to” blogs, whitepapers, ebooks, infographics, videos, and other long-form blogs (more than 900 words).

That way, your content will help prospective customers find your website when looking for solutions.

It also brings organic results. Best of all, it creates “People also ask” (PAA) questions.

These could include, “What is the average cost of flowers for a wedding?”

Why not use these as a guide for fresh content ideas?

This kind of SEO-rich, high-value content attracts new visitors to your site and establishes your brand as the leader and authority on the subject matter.

You’ll see better results for your business by integrating content marketing into your local online marketing strategy.

5. Review Your Website’s Design

The look and feel of your website are as important as the words and content that make you findable on search engines.

However, while keywords will get the visitors to your site, your design and user experience (UX) will keep them there.

Use images and videos on your website that reference your location, neighborhood, and business so that there is a recognizable reference to your localized entity.

Also, the internet is evolving as rapidly as consumers’ needs are.

So, your website that was on the bleeding edge of design when you published it five years ago probably doesn’t quite toe the mark anymore.

It might be time for a redesign.

The most important thing to safeguard on your website is your user’s experience.

The site must be easy to use, easy to navigate, and easy to understand.

6. Integrate CRM Tool

Customer relationship manager (CRM) solutions ensure we have a tighter grasp on our understanding of our customers.

Most CRMs can integrate with modern websites. But how does your website feed prospect data into the CRM?

For one, you could consider adding a pop-up on your website.

It could be an invitation to subscribe to your newsletter, view a limited promotion, or announce a new product launch.

When linked to your CRM, your lead generation landing pages will also automatically update your CRM, such as HubSpot or Salesforce.

Not only does this feed your pipeline, but it also improves first-party data and targeting and thus makes your marketing messaging that much better.

Also, localized campaigns can be launched via your CRM.

You can easily identify and segment customers and prospects by region if the data has been captured accordingly in your CRM.

Remember, the quality of data you capture is the quality of output you’ll get.

That can be used for personalized invitations to in-person events and activations, for email campaigns that are area-specific, and so on.

7. Attract Local Visitors Through Google Ads

While SEO is great for local organic search, you need Google Ads and other paid media channels to support your lead generation and brand awareness campaigns.

Your creative copy and solutions-driven content will help capture your local market until your SEO is in full swing.

When setting up your Google Ads, implement conversion tracking – which will help you optimize your campaigns and pivot toward optimal business success.

It also aligns marketing tactics with sales goals and ultimately supports business growth.

For example, one of our clients is a health and fitness gym.

We’re only targeting people within a 10 km radius around their seven gyms through Google Ads.

This way, we get maximum return on investment (ROI) on money spent.

8. Feed The Funnel With Remarketing

Remarketing is an important element of your localized digital marketing arsenal.

That’s effective if your SEO or Google ad didn’t do the job the first time or the customer is still in the consideration phase of the buyer journey.

Remarketing supports other, more geolocation-specific tactics when considering how to strengthen your local marketing strategies.

So, if your Google Ads campaign (geolocation-limited) or your paid social campaign (likewise, demographics-oriented) sends traffic to your site, remarketing supports these by following those visitors around after the fact.

In the end, remarketing increases conversions, promotes brand awareness, and helps you stay top of mind with prospects.

9. Get The Phone Going With Google Call-Only Ads

It’s also a good option if you don’t have any specific landing pages simply because your product or service doesn’t need it, and a direct phone call just works better.

One downside of local online marketing may be that you will not receive all qualified calls.

10. Insist On CRO-Optimized Landing Pages For Each Campaign

Contrary to popular belief, your home page is not your landing page.

Your home page is your home page.

It is a summary of your website with many exit points to other pages, many different calls to action (CTAs) – such as “learn more” and “contact us” – and many different focuses.

A landing page has one job: conversion.

To do this, you need a landing page designed specifically for that campaign, with lead-gen in mind.

So, the tried-and-trusted format is:

Emotive copy that includes a pain point and solution.

An image that evokes a feeling.

A CTA above the fold.

Below the fold, you can have your trust queues, testimonials, benefits, and so on.

The footer can reiterate the CTA.

That’s it.

No buttons and links that take you away from the page.

Rinse and repeat for each campaign.

11. Leverage Social Media

Social media can be a great way to grow local brand awareness and engagement.

For one, community groups often already have all your desired customers in one place.

Remember, you need to be active on the social media channels your target audience prefers.

It might not be your local watering hole, so you need to get comfortable with using platforms like TikTok and Instagram for Gen Z and Gen Y audiences, while Facebook is great for Gen X and Boomers.

LinkedIn is ideal for B2B targeting.

Post organic content, like status updates, photos, and videos, or run ad campaigns.

Much like Google Ads, most social platforms allow you to geo-target your campaigns.

This is great for localized marketing.

These enable super-localized and targeted marketing tactics.

12. Video Tells Your Homegrown Story

Video is now preferred over all other visual mediums by more consumers. In fact, 95% of enterprise B2B conversions are aided by video.

Keep it personal, keep it local, and direct your video content at the customer’s point of pain that you can solve.

Just make sure you tell a story and that – in the story – your customer is the hero, and you are simply the guide who helps them succeed.

13. Offline Activations And Events

Offline activations and events are one of our favorite ways of bolstering local marketing.

Consider loyalty cards, charity sponsorships, referral programs, networking breakfasts, and other community-strengthening events.

All of these add tremendous gravitas to your brand and allow you to connect with your target audience locally.

Final Thoughts

With so many ways to be found online locally, we are confident your local target audience will discover your products and services.

Be sure to activate and be active on Google Business Profile.

Keep your website fresh and user-friendly, and remember to regularly add content (blogs).

Find communities in real life, and create events and activities in which the local target audience can participate.

All of this contributes to brand reinforcement.

Finally, remember always to position your customer as the hero, as you solve their pain points right where they are.

More resources:

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